Blogs about: Metrics Measurement
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Links for 2008-05-09
Social Media and the Open Enterprise > Paul Gillin’s Blog Since embracing social media two years ago, Dell Computer has learned a few lessons. Making Mistakes and Amends in Blogger and Media … more →
media mindshare: news media, technology & media relations
Why TV Viewership Keeps Growing
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beardrs wrote 19 hours ago: Against all gravitational odds, TV viewership continues its inexorable rise. The average U.S. consum … more →
The Seismic Shift in Targeted Advertising and Media
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beardrs wrote 2 weeks ago: At the recent “Media & Money” Conference in New York, I gave a presentation on … more →
Why Your Brand Should Understand TV Program Engagement
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beardrs wrote 2 months ago: For what seems eons, advertising has been bought and sold based on eyeballs — audience size an … more →
The Future of Marketing & Me
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beardrs wrote 2 months ago: This month, I started a new role with Nielsen IAG as Global EVP/GM for the Consumer Packaged Goods s … more →
Is iTV the Next Digital Marketing Frontier ?
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beardrs wrote 3 months ago: Engagement, conversation, interaction. Whatever you call it, the web has ushered in a new era for Ma … more →
How Digital and Measurement Innovation Are Changing Marketing Accountability
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beardrs wrote 4 months ago: Digital and measurement innovation are making Marketing more accountable. And it can’t happen … more →
Will Pruning Your Business Build Your Brand ?
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beardrs wrote 4 months ago: Nothing is more sacrosanct in Marketing than never giving up a customer. But is keeping all of your … more →
Should Your Brand Focus on "Energy" To Drive Growth ?
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beardrs wrote 4 months ago: What if I told you that one of your core beliefs about brand equity is wrong? If you’re like me, you … more →
10,000 Hours to Marketing Success
beardrs wrote 6 months ago: In his recent book “Outliers,” Malcolm Gladwell posits that success is a function of tim … more →
What Do CEO's Really Want From Marketing ?
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beardrs wrote 6 months ago: CMO turnover continues to be too high. In the lastest Spencer-Stuart survey, the average CMO tenure … more →
Marketing in the Brave New Media World
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beardrs wrote 6 months ago: What’s the worst job in Marketing ? Media planning has long been a backwater: unglamorous, dr … more →
Marketing Impact on Brand Valuation Poll --- what's your point of view ?
beardrs wrote 6 months ago: View This Pollonline surveys … more →
Venn Marketing -- Why 1+1+1 Doesn't Equal 3
beardrs wrote 6 months ago: When does 1+1+1 not equal 3 in Marketing ? When is it really possible to get something extra for not … more →
I Track Therefore I Am - Resolving Discrepancies
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Jason Heller wrote 7 months ago: File Under “It’s About Freakin’ Time”! Thank you IAB for taking a step towar … more →
To GRP Or Not To GRP?
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Jason Heller wrote 7 months ago: As many readers of this blog know, I often expose my inner media geek. Since leaving the agency wor … more →
Snakes From the Sky...Measuring Marketing
beardrs wrote 7 months ago: Years ago when I was mountain biking in the Don River valley in Toronto, I glimpsed something flying … more →
Throwning Down The Mobile 3rd Party Ad Serving Gauntlet
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Jason Heller wrote 9 months ago: In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s m … more →
Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards
Jason Heller wrote 10 months ago: I could not agree more that the industry needs a new video standard. Amen to that. I interact with e … more →
Just How Far Can We Push The Dunbar Number?
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Jason Heller wrote 11 months ago: I’ve been meaning to put the pen to paperkeyboard to blog on this one for a while now… H … more →
