Blogs about: Metrics
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Multi-Click Attribution: Tracking the Way Conversions Actually Happen
By Daniel Riveong Interactive marketing has long sold itself on the promise of accountability and ROI measurement. Yet, at the same time there continues to be challenges in solving John Wanamaker’s p… more →
brady ambler
At the Intersection of Marketing and Metrics, the traffic lights don’t work.
mmanos wrote 3 hours ago: First let me start out with the fact that the need for datacenter measurement is paramount if this i … more →
Focus at the beginning
tillypick wrote 12 hours ago: THIS IS THE HEADER FOR TESTING PURPOSES. Then the really copy begins This is copy is copy is copy is … more →
Jhakaas Idea: Bench Productivity-Time Graph (BPTG) and Bench-Productivity-Probability-Metrics (BPPM)
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Jai wrote 1 day ago: This post is Food for Thought for the people who have been through it or have been into handling or … more →
Return to Canada
greatemancipator wrote 2 days ago: Whilst away presenting a paper at the European Conference on E-Government ‘09 in London, I rea … more →
Multi-Click Attribution: Tracking the Way Conversions Actually Happen
bradyambler wrote 2 days ago: By Daniel Riveong Interactive marketing has long sold itself on the promise of accountability and R … more →
What should I measure?
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kmengwasser wrote 3 days ago: I’ve been asked the question in a few different ways by clients both big and small, public and … more →
Digital Realty Trust and PUE, two years on
voneill wrote 3 days ago: In May 2008 Digital Realty Trust was one of the first corporations to go public with its data center … more →
Metrics: Gaining alignment on what matters
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Mitch/Ralph wrote 4 days ago: I was reminded again that what gets measured gets managed and if you don’t have metrics alignment wi … more →
How the Future Social Web will Transform Marketing
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beardrs wrote 4 days ago: In a recent white paper titled “The Future of The Social Web,” Forrester’s Jeremia … more →
Number of bugs as a metrics - useless?
Ulrika wrote 4 days ago: The evidence against the number of bugs as a metric is massive. Not only does it not tell us anythin … more →
Which Goose should you chase? – Invitation to co-create next generation customer service dashboard 2.0 -
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Wim Rampen wrote 5 days ago: A few weeks ago I posted a blog with the title: Why keep chasing the wrong Goose? At the end of that … more →
Cost Weighted OEE and other free OEE Spreadsheet Templates
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leanexecution wrote 6 days ago: OEE Spreadsheet Templates – One Click Closer: As the days of summer are upon us, we thought it … more →
Broadcast Email for Business Development Purposes is Commercially Extinct
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Philip Reid wrote 6 days ago: Commercially extinct is a term often used in the fishing industry. It means the numbers of a partic … more →
Time Spent Searching- Google, Yahoo & Bing
TechMarketers wrote 1 week ago: When it comes to search engines, Google may have the most traffic, but Yahoo wins out in Time on Sit … more →
Branding Equity
Gerrit Eicker wrote 1 week ago: Brand equity is still an evolving concept. Associated metrics: knowledge, preference, financial; htt … more →
ROI This!
andrewtytla wrote 1 week ago: Last month, Al Ries criticized the overuse of metrics in marketing in his Ad Age column, entitled … more →
Healthcare Intranets and Extranets
Editorial staff wrote 1 week ago: A Primer for Physicians and Medical Executives By Richard J. Mata; MD, MS, CMP™ [Hon] www.HealthDict … more →
MLA 08 Panel Report VIII - Roundtable: What Is a Scholarly Journal? Identity Issues in Our Digital Age
Kivmars Bowling (Senior Managing Editor) wrote 1 week ago: Monday, 29 December 618. Roundtable: What Is a Scholarly Journal? Identity Issues in Our Digital Age … more →
Click Thru Rates Declining? Take AIDA, call me in the morning.
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worldlinkmarketing wrote 1 week ago: Measuring What Matters A call to return to basic marketing discipline A recent article in OMMA (Onli … more →
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