Tags » Metrics

adMarketplace's CEO on building a sustainable technology business

In the late 90’s and early 2000’s hundreds of internet companies were sprouting up weekly; entrepreneurs and investors saw the value of the nascent medium and wanted to get in early. 399 more words


From Barcelona to Cambridge: Measuring PR value

PR is about sharing messages, communicating ideas, and nurturing awareness as part of the larger marketing mix. However, I don’t think it’s a stretch to say that many agencies and in-house departments still wrestle with how to quantify the value of that work to clients or C-level executives. 354 more words


Philanthropy - art or science?

To me, philanthropy is “tactical”. To Matthew Bishop it blends with “capitalism.” Paul Brest advances a”strategic” view. Leslie Crutchfield and Heather McLeod Grant focus on “impact”. 651 more words


For some times now, I have used some of my articles to explain what CRM is and the reasons why an organization need to do business from customers’ perspective. 929 more words


Audience, metrics, engagement

Tuesday was our third class meeting devoted to analytics and metrics. We viewed a presentation (24 slides) that highlighted some of the key ideas in the four assigned articles.


2014-2015 G.O.O.D. Music Season Projections (pre-Season tipoff)

As promised, this is a look at how fantasy rosters look prior to season tip-off. The categories are calculated using the same formulas as the first projection. 156 more words


'Measuring' the impact of Social Sciences and Humanities

Ideas can… is the website of the Canadian Federation for the Humanities and Social Sciences, a non-profit charitable organization with a mandate to (from the website): promote the value of research and learning in the humanities and social sciences; support the dissemination of knowledge to the public and the public policy community; provide a range of services to individual members and member institutions. 394 more words