It’s easy to think up a long list of products you wouldn’t market in a rest room. (Turn it into a parlor game and you could have fun playing it with your snarky friends, even.)

But you’d be scratching your, uh, head a long time before coming up with a product that’s less stall-likely than Cinnabon, a brand so successfully built around the scent of its product. In other words,

Cinnabon’s “gift of aroma and taste,” as the placard I found in the men’s rest room Friday at this Delaware I-95 rest stop put it.

You can see how this could happen–I guess.The ad, after all, was likely a free item for the manager at Cinnabon, a concessionaire to the state.

But contextual missteps like this are significant. Even when you get the air rights in the men’s room at no charge, your brand is not getting off Scott® free.

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