Som brukligt är på den moderna webben öppnar man upp sitt API för tredje part att göra skojiga och nyttiga saker utav. Twitter är sannerligen inget undantag. Vet inte hur många tjänster som har utvecklats med utgångspunkt från detta. Vi Iphone-ägare har anammat bl a Tweetie och TweetDeck med hull och hår.

Men nu har Twitters Mobile Team utvecklat egen mobil tjänst: http://mobile.twitter.com. På sin blogg skrev @leland från @twittermobile team:

“What may be a less known fact is: Lots of people access Twitter on their phones via our good ol’ mobile website, and trusty ‘m’ has been delivering tweets faithfully. However, ‘m’ doesn’t fully feel like Twitter, and could probably do a bit more things for you.

‘M’ should also be fantastically innovative — naturally the best way to do that is use our own APIs. So, the mobile team here built a brand new mobile web client from scratch, using only Twitter APIs, and we’d like to share the results with you.”

Jag surfade omedelbart in på tjänsten, adderade sidan till “home screen” och känner att det redan kan bli en konkurrent till Tweetie strax bredvid.

Läs även på Mashable.

We posted a few months ago on the growing trend away from blogging and increasing popularity of ‘lifestreaming’ services such as Tumblr and Twitter. 2009 has certainly been the year of Twitter but perhaps it is slightly too soon to proclaim the death of blogs if comScore’s October estimates are anything to go by.

TechCrunch have wrapped things up pretty nicely with this post showing the relative strength of the WordPress platform (although pointing out the same can be said for Google’s Blogger), which despite the suggestion to the contrary shows blogging has never really gone away.

As we’ve seen an explosion in the various social media platforms over the past few years, we’re sure that there will be spikes in popularity for all types of social Web services as they each continue to innovate and push the technology forward.

Food for thought, and as many of you prepare to tuck into a turkey dinner we’d like to wish you all a very festive and happy Thanksgiving from the team at Moreover!

Mais de 3,5 mil pessoas participaram do evento da Campus Party no México, desde o dia 12 de novembro, encerrando hoje, dia 16. Um evento que reune personalidades e muitos profissionais e amantes de tecnologia, é um ambiente perfeito para novos conhecimentos e troca de experiências do setor.

As várias conferências envolvendo Redes Sociais, Blogs e Microblogs, mostra o quanto estas ferramentas de comunicação são e serão importantes no nosso dia-dia e quanto serão lucrativas e agregadoras em valor aos seus usuários e contribuidores. Mas, destas conferências, a necessidade em oferecer comunicação em tempo real parece ser um ponto de destaque, e a infra-extrutura atual está bem próxima ao nível ideal para que seja realidade este serviço.

A disseminação de informações através de Blogs e Microblogs faz da internet uma fonte valiosa de dados e a cada minuto, mais e mais posts, deste mesmo assunto, por exemplo, está sendo escrito e publicado na grande rede, cada um com um fóco e visão diferente, dando ao leitor detalhes que só mesmo através da internet, com sua liberdade  e democracia, é possível ser transmitida.

A Campus Party Brasil, será realizada em janeiro de 2010 entre os dias 21 e 31, e seus ingressos já estão á venda por R$120,00 até o dia 22/novembro, após esta data o valor será de R$140,00.

Entre no site e garanta o seu engresso:

http://www.campus-party.com.br/Home.html

When teachers allow computers in the classroom I have to wonder: what do they think we’re doing behind these screens? Taking notes? Absolutely not. It’s more likely you will find me Facebooking or taking part in another form of procrastination that will lead to my ultimate academic demise.

But at least I’ll go down laughing.

I’ve spent many an hour wasting time on the interwebs and let me tell you, there is a lot out there that can come between you and your GPA. Need to entertain yourself during a 3-hour lecture? Here are a few of my favorite procrastination sites.

Failblog: Other peoples’ failures are our greatest delights. Indulge your inner bitch by laughing at the blunders of others and feel better about yourself for a minute or two. Before Karma strikes you down dead.

People of Walmart: People-watching at your local Wal-mart can go one of two ways. You will either fight the urge to laugh out loud or fight the urge to gouge your eyeballs out. Both of which will require you to actually enter a Wal-mart. Why not enjoy the interesting patronage from the comfort (and safety) of your desk?

Look at this F***ing Hipster: I love myself a good hipster. And where else can you find pictures of men in ironic t-shirts and jeans that are just a little bit TOO skinny?

I Bang the Worst Dudes (Sorry, Mom): It’s everything you’ve always wanted to tell your mom and more, if only she wouldn’t judge you and write you out of the will. But beware, these people’s tales of sexual trial and error may cause extreme second-hand embarrassment.

Tweeting too Hard: Self-indulgence at its best. These tweets are the best of the worst. And by worst I mean I’m pissed I didn’t think of them myself.

My Parents Joined Facebook: The day I receive a friend request from my mom of Facebook is the day my dignity goes to die. From the funny to the awkward to the down-right wrong, this website has a plethora of parents on Facebook, humiliating their children one wall post at a time.

PostSecret: It’s Message in a Bottle, version 2.0. People submit postcards with their secrets to this website anonymously.

My Life is Average: It’s FMyLife, but way more average. And hilarious. Example: Today, I realized I have to go over the river and through the woods to get to my grandmothers house. MLIA.

Why the F*** Do You Have a Kid?: It’s a valid question. Especially when you see a picture of a mother holding a beer pong for her child on spring break. Why not?

DListed: For those who don’t buy into Perez Hilton’s fame. DListed is a great source for celebrity gossip and crude humor. I can guarantee you’ll chuckle. Check it out

Seriously, bookmark this shiz. You’ll thank me later.

Many of you might have already seen this, but just-incase you haven’t here is the update. Finally ‘Twitter’ has come up with the ‘Retweet’ feature which changes:

• Current style of Retweeting via twitter
• Seeing retweets (there’s an all new way of seeing retweets)

The Retweet announcement from Twitter

Retweeting the new way

The only catch is that this feature is still  in beta, so not all of you might be able to see this.

En WordPress y twitter contaré la posibilidad de ligar, sin intermediarios (como antes debía hacerlo, empleando Twitterfeed pero que se toma cerca de media hora en contar en microblogging mis actualizaciones de los post en esta plataforma), WordPress.com y Twitter.

Vamos a My Account, My blogs, Publicize. Allí nos deja señalar yahoo updates y Twitter. Por supuesto nos tenemos que identificar como usuarios de yahoo y de Twitter (cuentas separadas) y listo instantánemante reporta nuestro post a la red por esta red social. ¿Sencillo no?

Leer tambien: libros viejos

Het is weer zover: er kan gestemd worden voor de Dutch Bloggies 2009. De Stichting Dutch Bloggies organiseert deze verkiezing ieder jaar voor de beste Nederlandse weblog en microblog.

Iedereen kan de komende twee weken stemmen via deze pagina. In de eerste week wordt gestemd op alle genomineerden en in de tweede week kan alleen gestemd worden op de blogs die in de eerste week de meeste stemmen kregen. De stemmers kiezen uiteindelijk twee winnaars. Tijdens de finaleavond in Den Haag maakt de jury ook de andere 16 winnaars bekend.

Ga er gerust even een avondje voor zitten, want er zijn enorm veel genomineerden. Ik weet zeker dat je weer nieuwe inspiratie opdoet en je RSS-feeds weer flink uitgebreid zijn na het bekijken van de genomineerden.

Exhibitors Use Social Media to Promote Booths

Forty percent of exhibitors use online social media to promote their exhibits, according to a new study by the Center for Exhibition Industry Research.

Personal social networks, such as Facebook and LinkedIn, are the most popular online tools among exhibitors. Roughly 41 percent of survey respondents say they use these networks for promotional purposes, while 36 percent use videos, and 34 percent use blogs, according to the paper, entitled “Effective Methods of Visitor Promotion, Part II: Exhibitors.” The use of these three tools is expected to rise in the next three years, especially the use of blogs. In three years, 44 percent of the 218 exhibitor respondents anticipate using blogs to promote exhibits.

Booth Graphics and Displays - 817-605-8149 for pricing and ordering

Approximately 26 percent of respondents use virtual events, while 23 percent use microblogs, like Twitter. These percentages are anticipated to rise to 31 percent and 30 percent, respectively, in three years.

Further, the study revealed that exhibitors, on average, spend about $32,200 in pre- and post-show promotion for their largest event each year. Exhibitors in the industrial sector spend the most ($47,400), while government/nonprofits the least ($4,700). Roughly 57 percent expect their marketing budgets to remain the same in 2010, while 36 percent expect a decrease.

Six out of 10 respondents use multiple promotional vehicles. Handouts (62 percent), giveaways (61 percent), e-mail (58 percent), print advertising (51 percent), online advertising (49 percent), direct mail (49 percent), and show signage (49 percent) are the most popular. 

FREE SAMPLES!

Interestingly, some of the least employed methods were considered to be the most effective. For example, hospitality/entertainment for groups had the highest effectiveness rating, with 67 percent calling it an effective means of promotion. Further, 62 percent said guerilla marketing was effective, while 55 percent ranked social networking as effective. Coupons (54 percent), and giveaways (54 percent) were also high on the list.

Overall, 84 percent of those surveyed say they would like a preregistered list of attendees from the exhibition organizer.

Around 90 percent of exhibitors measure the return on investment of exhibiting, but not all measure success the same way. The most important measure, they say, is qualified leads, followed by brand awareness and potential sales.

These are the Twenty Things that everybody needs to know about Social Media and how they can use Social Media for their business. A lot of Hype has been created around this topic and we want own clients to understand what exactly it means to them.

(1) Don’t Believe the Hype

Our professional opinions are based on our expertise, experience and education. We are not here to repeat what others have to say. We are here to give you the facts not feed you fiction.

(2) It’s Not Cheap Advertising

It is wrong to believe that Social Media is nothing but a cheap channel to spam out a sales pitch. Social Networks are not a place for an infomercial or “Guerrilla Marketing”. Social Networks are not “the new” late night television, they are a new way to communicate with people.

(3) It’s Not Just Numbers

Social Media is not about building large numbers or friends, fans or followers that do not know who you are or do not care about what you have to say. Sending out information to large numbers of people that do not care what you have to say is spam. If you annoy them enough they may even look to see who is spamming them. This is not the way to build traffic to your website, because the only thing that they will remember is to buy elsewhere.

(4) It’s Not Just About You

If you make it just about you, only you are going to want to hear it. It’s easy to spot someone that doesn’t say anything with out posting a link to their website or starts every message with “My new Blog Post”. Words “I” or “Me” from your Social Media vocabulary or else you will create a personal brand that nobody will ever want to buy.

(5) You’re Not a Movie Star

How celebrities and major corporations are using Social Media has very little to do with what is going to work for you. Do not make the mistake of comparing yourself to a super model,  celebrity or professional athlete.  Social Media has nothing to do with who they are or why people are interested in them.

(6) Have Realistic Objectives

You need to know what your objectives are before you even think of starting a Social Media Marketing Campaign and if you are going to be able to realize those objectives for the type of business that you are in.

(7) Develop A Game Plan

An effective Game Plan will create the buzz for your business. Social Media gives you the ability to keep in touch with your loyal customers and to reach out to new ones around the world.

(8) Know Your Marketplace

You need to know your marketplace and why your customers buy from you. The Internet is a global marketplace and people can buy from you from all over the world.

(9) Give It Time

You need to remember that Social Media Marketing is a long term strategy, not a way to become an “Internet Millionaire” overnight.

(10) Treat People As Friends

Talk to people like they are your friends. Abrasive tone, SHOUTING, and pushy sales pitches are not what your friends want to hear. You are not writing copy for an infomercial.

(11) Build A Community

Use your Social Network to build a community around your business and reward your customers for their loyal patronage. Building a community online is how you bring people into your business, because they want to bring their business to you.

(12) Understand the “Vibe”

Every Social Network has a different Vibe and that vibe is created by the people that use the network, not the people that operate the network. For example automatically posting messages from another network is considered to be an acceptable practice on Twitter, but would be considered spamming somewhere else.

(13) Do Something Interesting

Always offer something that people are going to want or else they are not going to be part of your online business community. When you give people the opportunity to do something fun, they are going to bring your business into their circle of friends.

(14) You Must Participate

Internet Communities are about people and you are going to have to be there to carry on a two way conversation or people are just going to blow you off. One of the biggest mistakes people make is that they join as many networks as they can find and never become a part of the community. “Auto-blogging” services like Ping.fm can give people the idea that spamming out a sales pitch to as many social networks is going to build traffic to their website. What they don’t realize is that traffic is not converting to actual sales. because people are just looking at their site in contempt.

(15) Encourage Cooperation

People will remember that you helped them and they will come back when they need your services. When you let people ask questions and answer them promptly they will know that someone is listing to what they say. Community pages should always include postings from fans to encourage cooperation between the people in you community.

(16) Build Relationships

Social Networks allow you to meet people around the world and in time you will be able to make friends them. These friendships may also lead to trust based relationships in business with people that you would not have to opportunity to meet otherwise. People that are experienced in business networking understand how this works on the local level, when they join Chambers of Commerce and other networking organizations.

(17) Think Business

Don’t say things that are going to offend the people that paying you money or challenge their political views or religious beliefs. One of things that makes America great is that people have the right to have different views on everything. It’s not your business to try to change what people believe and the only thing you are going to make them believe is they need to do business else where.

(18) Protect Your Reputation

Reputation is the key component in Social Media, the way you deliver your message and the frequency that you deliver it is going to directly impact your reputation.

(19) Never SPAM Your Friends

Friends don’t what to read spam or care about the latest trends in Social Media. Computer programs that send messages over the Internet that nobody wants are spamming. There are places on Social Networks to advertise and build lists of people that want to know about your business. For example, when people join a page on FaceBook they know that they are going to receive messages from the people that run the page.

(20) You’re Not Fooling Anyone

Just be yourself and treat people like your friends and everyone is going to like you. Pretending to offer sage advice only to lure people into some get rich quick website is going to get you nowhere fast. An excellent example is the “Thank Your For Following Me” message on Twitter, that is always generated by a computer program. A tool that will only build traffic to your website from contemptible people or people with contempt for you.

Siguenos en Twitter. Toda la actividad de Mejores blogs, Pc Internet y Pc web, permanentemente en microblogs. Esperamos sea muy util. pcwebinfo

Breakout session: Social media basics & core training

Serena Ehrlich, Social Programs/Viral Weaponry Leader at Startup Army

Serena’s interactive presentation style made this session of the PRSA-LA workshop on social media highly informative, but difficult to document. Thankfully, she uploaded her slides to docstoc.com, so you can see for yourself what she talked about.

Getting a feel for the buzz

To get a bird’s eye view of on-line gossip and chatter go to sights that aggregate this information. Serena recommended two: socialmention and peoplebrowsr. I hit on Filtrbox while tinkering with Twitter, and I am sure there are others out there.

Be sure to understand how these sites measure and gather data before using the data to inform a strategy. Serena suggested using only one at a time and being consistent, so you are measuring results on a consistent platform.

She also referred participants to KD Paine’s blog on PR measurement.

Building connections and networks on-line

Participants most wanted to know how to bringing traffic to a blog, capture email addresses, and expand network members. Serena suggested they broadcast everywhere, and she meant exactly that.

• Once a blog is posted on the blog site, repost it on LinkedIn and submit it to other document repository sites like DocStoc and SlideShare.
• List blogs on blog directories (a 2007 blog entry lists the 20 most essential, but it may need to be updated).
• Repurpose content from old newsletters and files to populate sites.
• Write or produce content for ezine, e-how, and similar sites. (Her example was a video on how to take a Bayer Aspirin for e-how.) These are services that can be sponsored by the client and generate good PR.
• Partner with others (i.e., Whrrl, 43 Things). You would be surprised at how open they are to collaboration that creates a win-win.
• Be geo-specific. Being local helps.

Other gems that were dropped, intermittently throughout this session included:

• For non-profits, contact Beth Cantor and peruse her blog about non-profit promotion.
• Create a gmail account for each client and use this account to create all other social media accounts.
• Use fan pages on Facebook for businesses.
• Develop an editorial calendar for a blog.
• Include the word “downloadable” with a link on ALL news releases.
• Familiarise yourself with Alexa and Technorati.

Thanks for the brain dump, Serena!

Em um depoimento a um jornal, Edney Souza, gestor do Interney.net, falou: “Ter a oportunidade de falar não significa nada se não tiver avanços”. E ele falou a frase em um contexto em que alguns políticos começavam a se engajar em blogs ou em outras ferramentas de mídia social.

Edney também cita uma série de casos envolvendo políticos e internet que pode ser lida aqui: http://www.interney.net/?p=9768580.

Porém, a conclusão a que Edney chega é a de que mesmo que muitos políticos estejam engajados em algumas redes, ainda estamos longe de uma situação ideal de democracia, transparência e interação com os cidadãos.

Descobri também, além das figuras públicas que estão nas redes sociais, uma ferramenta que reúne políticos em uma espécie de twitter destinado apenas a esse fim: http://www.politweets.com.br/home.

Pode ser uma boa fonte de acompanhamento e consulta do cidadão.

O que resta-nos concluir aqui é que: não basta apenas ficarmos no campo das idéias, temos que partir para a ação. Um exemplo disso, apesar de não ter resultado em ação concreta, foi o movimento #forasarney, no Twitter.

Por fim, acredito que o engajamento político é ajudado pelo Twitter, pela internet e por qualquer outra ferramenta de comunicação, mas sempre e quando há engajamento de verdade.

Veja mais na web

Políticos e Mídias Sociais: o que vem pela frente? (Fonte: Interney.net)

da Reuters, em Los Angeles

O Twitter não tem planos para colocar anúncios no popular serviço de microblogs neste ano, afirmou seu cofundador Biz Stone nos bastidores de uma conferência em Los Angeles nesta terça-feira (22).

Stone, que disse ainda que o Twitter “está bem por enquanto” em termos de financiamento, afirmou que o foco da empresa no momento está em trabalhar funções do site como melhorar sua ferramenta de pesquisa e trabalhar perfis comerciais pagos.

“Qualquer medida para incluir publicidade deve demorar ainda. Não estamos pensando nisso no momento”, disse Stone durante a uma conferência do site, em Los Angeles.

O Twitter é uma empresa privada que tem recebido financiamento de empresas de capital de risco.

O site de notícias de tecnologia TechCrunch recentemente informou que uma nova rodada de aporte de capital implica em atribuir um valor de mercado de 1 bilhão de dólares ao Twitter.

Tanta rapidez de cambio no es fácil de seguir.  De todas maneras tenemos que buscar maneras de estar al día por lo menos en la información sobre las novedades de la Web.

En mi blog Comunicante he registrado temas que creo que es bueno mirar desde este blog también, por su relación directa con la comunicación organizacional.

Hoy registro solamente dos temas:

1. Twitter difinitivamente se ha convertido también en un medio que podemos utilizar en la comunicación en las organizaciones. Y más si usamos el  móvil para twittear y estar en contacto con personas de la organización con distintos fines organziacionales. Este sistema de microblogging o microbloguear está transformando lo que toca. La entrada la titulé Corporate Twittering.

LEA MÁS

2. Google Fast Flip.

Un uevo servicio que nos permitirá ojear publicaciones de manerá más rápida para monitorear nuestras organizaciones en la Web. Recuerden que también existe el servicio de alertas que podemos configurar y nos ayuda bastante en esa dispendiosa exploración de la Web.

LEA MÁS

Por hoy, lo dejo aquí, pero seguiré compartiendo estas novedades, que como les manifesté son útiles en nustra tarea de comunicar nuestra organización.

The New Rules of Marketing & PR

By David Meerman Scott

ISBN: (978-0-470-37928-8) This revised edition was published 2009 by John Wiley & Sons.

Take Away Message:

The Web allows real-time, many-to-many interactions between the public and the organization. Therefore, marketers need to think like PR pros and PR pros need to think like facilitators who engage the public in an ongoing dialogue.

REVIEW

Rules are tricky things. I tend to see rules as fixed, unchanging and rigid. So any book about rules, especially one about rules for marketing or PR where success usually comes by bending or breaking the rules is immediately suspect. But David Meerman Scott likes the rules he outlines in The New Rules of Marketing & PR.

Since the old rules, listed on page 12, guiding marketing and public relations are now obsolete thanks to the Internet, new ones are needed. I think for Scott, rules are designed to shape fair play. Since the game board has moved from analogue to digital, the rules of fair play must also change (and he presents new rules on page 25). Yet, rules have no meaning without authoritative enforcement, and the web remains a lawless frontier despite efforts to regulate and police online activity.

So why pretend? Scott needs rules to frame a more meaningful argument: that the professions of marketing (i.e. sales and branding) and public relations (i.e. image development and protection) are no longer distinct. Tactics that worked when television and magazines held sway are not going to be effective in the digital age. Scott’s rules serve to guide PR and marketing professionals through a new domain—he is a tour guide trying to explain the Wild West to Japanese tourists.

In Scott’s Western frontier, blogs are taverns were gossip and local wisdom are tapped. In addition to tending their bar, professionals should be dropping by other bars and sampling the local brew. News releases are “Wanted” posters sent to the sheriff’s office and posted for all to see.  They should be drafted to attract the attention of passersby, not the local law enforcement. Podcasts, or sermons, preached from pulpits and soapboxes by local pastors and traveling salesmen. Forums and wikis? County fairs, barn raising and other events were information is exchanged and evaluated by professionals and lay experts.

After writing at length about why and how to directly target messages to buyers, Scott provides guidelines about strategy, planning and writing style. In these pages, he discusses how Marketing and PR teams typically focus on the tools and meaningless metrics (number of press releases issues, speaking engagements, and such) rather than on the buyer/end user and their needs. According to Scott, organizations typically fail to consider how its goals fill real needs.

And this is not a new problem, nor is it one that the Internet solves. In the last half of the book, Scott outlines a familiar process one that guides every good writer, marketer, and media specialist. Successful planning and execution of communication starts and ends by knowing your target audience and connecting with them meaningfully.  All the technology does is make it easier to engage that audience and respond to them.

While I think do not believe there can be rules guiding outreach and communication in the digital age, I do not believe the internet is an unruly frontier that needs taming. I do not think Scott does either, but I think he fails to reveal the true value of engaging the online community in an organization’s goals.

By incorporating the needs and concerns of the buyer directly with the goals and outputs of the organization, both become part of a community process. That sense of community builds collaboration and loyalty. Online promotion is about the process, then the content. Sales and messages, those are so last century.