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Betty Who?: The Role of Social Media in the Construction of New Pop Celebrities (Part 1 of ???)

During an interlude in one of her recent Coachella performances (about 23:30 into her set), New Zealand native and viral music phenomenon Lorde, née Ella Yelich-O’Connor, took advantage of the break to directly address her fans, to let them know that “this is a pretty big moment for us” and that Coachella “was actually the first big thing ever booked.” After reflecting on all the countries she has recently visited on tour, she states how she and her manager constantly remind themselves of how lucky they are. 547 more words

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