Tags » Mobile Advertising

The Truth About Mobile Advertising? It’s a House of Cards | Adweek

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. 127 more words

News And Views

How the Yahoo acquisition saved Flurry from an uncertain fate (exclusive)

The roughly $240 million Yahoo paid for mobile-analytic standout Flurry last week must have come as a relief to the 110 employees of the San Francisco-based company. 1,406 more words

Mobile

Twitter's pivotal quarterly results are all about user growth

Twitter has proven many doubters wrong in its tumultuous history, but recent concerns about its growth and market size potential could get louder this afternoon (US time) when the social media firm reports its second-quarter results. 448 more words

LiquidM takes $3.7M for white-label mobile advertising platform

Mobile advertising is hot, and lots of startups are trying to get a piece of it. Actually, one mobile advertising startup, San Francisco-based LiquidM, wants to help other companies get a piece of it. 184 more words

Business

リアルタイム入札が モバイル広告を加速させる:それを示す1枚のチャート

THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend
http://wp.me/pwo1E-7HP
Mark Hoelzel – Jul. 17, 2014
http://www.businessinsider.com/the-programmatic-ad-report-2014-7

Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape. 356 more words

Mobile

The Programmatic Ad Report

THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend

Read more: The Programmatic Ad Report – Business Insider.

Top Stories Of The Week

Why Startups Might Eat the Food World's Lunch

Uber and Airbnb rose to prominence by disrupting “dinosaurs” in their spaces. They have taken advantage of mobile technology to reach people and combat some of the long-standing traditional industry giants. 546 more words

General