Tags » Mobile Advertising

Snapchat and the future of mobile video advertising

Snapchat was named app of the year at the 2013 Crunchies. In less than 3 years, it has been able to establish a +100MM active users. 391 more words

Mobile Advertising

Nexage Introduces Retargeting Capability on the Nexage Marketplace

AOL and Criteo Among First to Leverage Functionality to Expand Mobile Reach

BOSTON, MA–(Marketwired – Oct 15, 2014) – Nexage, the premium mobile programmatic marketplace, today announced the ability to support advanced mobile web retargeting, fulfilling the strategic goal of engaging consumers as they move throughout their day. 67 more words

Programmatic

Google Play downloads are 60% higher than on iOS App Store, but Apple still rules on revenue

Google Play saw 60 percent more downloads than the iOS App Store last quarter, but iOS still brought in way more revenue.

Google Play’s download lead was just 25 percent in the equivalent quarter last year, but emerging markets, such as Brazil, Thailand, and India, have driven explosive growth in Google Play activity since then, according to a report from mobile research company… 273 more words

Games

Mobile Marketing in France and Its Growing Prospects

Digital marketing is the most powerful form of marketing in the modern era. While it encompasses everything starting from television ads to internet pop ups, mobile marketing is a very powerful tool in this aspect. 211 more words

Mobile Ads France

Disconnecting On The Phone

A report this morning from Kitewheel got my attention this morning. They “examined the current breakthroughs and breakdowns in engagement with today’s connected consumer.” The results aren’t very encouraging to those of us who like to think we’re in touch with the expectations of our consumer base… 283 more words

Marketing And Advertising

Everyplay mobile gamer survey shows 1% of users account for 29% of spending

About 1 percent of mobile gamers — dubbed whales — account for 29 percent of all spending in mobile games. This one of the facts that came out of… 423 more words

Business

Mobile Is Growing Faster Than All Other Ad Formats | Business Insider

Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of “mobile-first” users.

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Business News