Tags » Mobile Advertising
AOL and Criteo Among First to Leverage Functionality to Expand Mobile Reach
BOSTON, MA–(Marketwired – Oct 15, 2014) – Nexage, the premium mobile programmatic marketplace, today announced the ability to support advanced mobile web retargeting, fulfilling the strategic goal of engaging consumers as they move throughout their day. 67 more words
Google Play saw 60 percent more downloads than the iOS App Store last quarter, but iOS still brought in way more revenue.
Google Play’s download lead was just 25 percent in the equivalent quarter last year, but emerging markets, such as Brazil, Thailand, and India, have driven explosive growth in Google Play activity since then, according to a report from mobile research company… 273 more words
Digital marketing is the most powerful form of marketing in the modern era. While it encompasses everything starting from television ads to internet pop ups, mobile marketing is a very powerful tool in this aspect. 211 more words
A report this morning from Kitewheel got my attention this morning. They “examined the current breakthroughs and breakdowns in engagement with today’s connected consumer.” The results aren’t very encouraging to those of us who like to think we’re in touch with the expectations of our consumer base… 283 more words
About 1 percent of mobile gamers — dubbed whales — account for 29 percent of all spending in mobile games. This one of the facts that came out of… 423 more words
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Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of “mobile-first” users.