Tags » Mobile Advertising

Why mobile programmatic is the future

According to the IAB UK’s recently released Digital Ad Spend Report – done in conjunction with PwC – mobile video advertising has grown 196% over the past two years to £63.9m. 50 more words


Heyzap launches transparent mediation for mobile ad networks

Developers see the value in feeding a lot of different kinds of ads to people playing mobile games. But mobile ad networks don’t always have the developers’ interests at heart. 449 more words


Vdopia Launches Scalable Mobile Video Programmatic Marketplace

Vdopia, a provider of mobile video advertising, launched a global programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called Chocolate, is built from the ground up solely for mobile video advertising. 60 more words


Apps For Engaging Your Audience This Halloween

Apps have gained popularity with the number of Apps published in App store exceeding 1.25 Million. Most Apps have a monetization model linked to  in-app advertising or app installation.The Apps downloaded that continue to be popular are Games, Education, Business, Lifestyle and Entertainment. 295 more words



You know that one thing that you wish you were better at in life? For me, that’s video. Oh, video….

Recording, editing and executing video projects is not my forte. 837 more words

Snapchat and the future of mobile video advertising

Snapchat was named app of the year at the 2013 Crunchies. In less than 3 years, it has been able to establish a +100MM active users. 391 more words

Mobile Advertising

Nexage Introduces Retargeting Capability on the Nexage Marketplace

AOL and Criteo Among First to Leverage Functionality to Expand Mobile Reach

BOSTON, MA–(Marketwired – Oct 15, 2014) – Nexage, the premium mobile programmatic marketplace, today announced the ability to support advanced mobile web retargeting, fulfilling the strategic goal of engaging consumers as they move throughout their day. 67 more words