With a mission to provide mobile consumers in emerging markets a vast selection of their favourite premium global and regional content with an excellent viewing experience, Vuclip, the leading premium mobile video on demand service for emerging markets, has announced a partnership with Rajshri Entertainment, one of the leading digital entertainment studios in India. 255 more words
Tags » Mobile Content
In the past year or so, use of the term “content strategy” has been ubiquitous in digital discourse—practically off the charts. Although used often, its meaning has many interpretations, which is not surprising because different people use the term in very different ways. 238 more words
TV advertising refuses to be ignored.
Advertising on TV has been maligned and undermined by the hubbub over the ascent of mobile viewing and “time-shifting,” or recording shows on DVR to be viewed later. 73 more words
According to a new report released by Transparency Market Research based on “Mobile Content Market – Global and the U.S. Industry Analysis, Size, Share, Trends and Forecasts, 2011 – 2017,” was worth USD 6.5 billion in 2011 and is expected to reach USD 18.6 billion in 2017, growing at a CAGR of 19.0% from 2011 to 2017. 720 more words