Blogs about: Mobile Metrics
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How to Measure Mobile Publishers
How to rank Mobile Ad Networks across multiple metrics I am running a mobile campaign with several different publishers, but I am not sure how to judge their performance given that there are 3 differe… more →
All about Mobile Advertising
How to Measure Mobile Publishers
Eric Melchor wrote 1 week ago: How to rank Mobile Ad Networks across multiple metrics I am running a mobile campaign with several d … more →
How to calculate Target Rate Points for Online Media Planning
Eric Melchor wrote 1 week ago: Bringing traditional media planning techniques to online media planning Let’s say you want to reach … more →
How fast should a Mobile Site be?
Eric Melchor wrote 2 weeks ago: via Media Post It’s no surprise that accessing the Web is typically slower on a mobile phone t … more →
MultiChannel Mobile Strategy
Eric Melchor wrote 2 weeks ago: via Mobile Marketer Marriott exec reveals multichannel mobile strategy for SpringHill Suites A Marri … more →
Mobile Website Benchmarks
Eric Melchor wrote 2 weeks ago: via: Mobile Marketing Watch Gomez Releases Mobile Web Benchmark For any retailer hoping to do busine … more →
Google's acquires AdMob - the present Google acquires the Google of the future
braindumped wrote 1 month ago: Well, I’ve been following the blogs of both AdMob and Google for the past year and was in for … more →
Statistics on Mobile Web Surfing
Eric Melchor wrote 1 month ago: via: MobiThinking Number crunching: USA is number one in mobile Web surfing… or is it? The US was cr … more →
How many people access their email on their mobile phone?
Eric Melchor wrote 1 month ago: Percent of people who access emails via their mobile phone via: Mobile Marketing Magazine A report p … more →
What country sends the most text messages?
Eric Melchor wrote 1 month ago: via Mobivity.com Time to get a bit nostalgic all while showing the exponential growth of SMS here in … more →
How effective are mobile ads?
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Eric Melchor wrote 1 month ago: Some say they are effective no matter what the goal is.. via Mobile Marketer According to a study by … more →
Mobile animated ads vs. mobile static ads
Eric Melchor wrote 1 month ago: Are Mobile animated ads more effective than mobile static ads? via: Mobile Marketing Watch Mobile ma … more →
Mobile Advertising metrics besides Reach
Eric Melchor wrote 2 months ago: What other mobile marketing metrics are important besides reach? Besides reach – the ability to serv … more →
AIMIA Mobile Measurement Metrics Launch
robmanson wrote 8 months ago: Attended the AIMIA Mobile Measurement Metrics Launch this morning and it was an interesting event th … more →
discussion with Bill Cox of Nielsen Mobile
cellstrat wrote 1 year ago: Today I had the good fortune to interact with Bill Cox, Account Manager with Nielsen Mobile responsi … more →
Bango first to offer both Site and Campaign mobile analytics
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Sarah Keefe wrote 1 year ago: Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites B … more →
