NowPos Online Services a small IT Research and Application Development company has developed a mobile advertising Application called “Beep” has launched in Hyderabad as test market with Airtel as its service provider. To get that application one should send a SMS to 52288 and download the application in return they are getting 100 min Airtel to Airtel talk time free every month till the application is live on his mobile. The concept is really good and i think it will be the first where the end users are benefited with such a VAS service. Its not the SMS that is sent to the users but the image and text that comes directly on the main screen without any noise or beep. for more details log on to www.beepindia.com

La empresa de publicidad móvil AdMob acaba de publicar un informe con datos sobre anuncios consultados, desagregados por país y modelo de móvil.

Llama la atención el número de anuncios servidos en cada país, pues el tercero en su ranking es Sudáfrica, por encima del Reino Unido, que es además el único país de Europa occidental que aparece en el informe. Imagino que esto será debido a que los clientes del AdMob son páginas destinadas al ámbito local de cada país, y el informe refleja la distribución geográfica de sus clientes.

El principal interés del informe está en los datos sobre modelos de móviles, que nos dan ciertas pistas sobre los terminales preferidos por la gente que navega con el móvil. En Estados Unidos, en contra de lo que yo hubiese supuesto, Motorola se impone a RIM, con el ya veterano RAZR V3 encabezando la lista. En la India, el dominio de Nokia es absoluto, con los modestos y antiguos 6030 y 6600 dominando la clasificación. Es el mercado británico el que muestra un resultado menos sorprendentes; aparte del chino ZTE F866, que figura en segundo lugar, la lista está encabezada por modelos Sony Ericsson de tercera generación.

No estoy seguro de si se pueden sacar conclusiones de estos datos. El número de anuncios servidos (85 millones en el menor de los casos) parece significativo, y el porcentaje de modelos no clasificados (un 11% del total) no es excesivo. De todos modos, sin conocer otros datos relevantes como las páginas que originaron las peticiones o los operadores desde los que se realizaron, no se puede dar mucha trascendencia a estos resultados.

Vía MobileCrunch.

More than half of the mobile-data users who did not respond to ads said they ignored them because they were not interested in the product being advertised.

A new Nielsen study finds that only 10% of the most likely candidates for mobile advertising — those using mobile devices for more than just talk, such as accessing the internet, sending text messages, playing video games or buying ringtones — responded to ads on their mobile phones. Eleven percent viewed the ads and did not respond, and a whopping 79% did not even view the ad.

More relevancy needed

The study, however, did offer marketers some guidelines for what might work in this emerging medium. More than half of the mobile-data users who did not respond to the ads — some 53% — said they ignored them because they were not interested in the product being advertised. That appeared to underscore the call from the Mobile Marketing Association and others for relevancy in mobile ads.

While only 17% of respondents said they were concerned about privacy or security, the study showed that still more education was needed before mobile ad views become commonplace even for the most tech-savvy. Eight percent said they didn’t understand how to respond to an ad, and 7% blamed slow phone-data connections. Among other reasons given for not responding to ads: Some said they never respond to advertising, and others said they were simply too busy at the time.

Jeff L. Herrmann, VP-wireless and interactive services at Nielsen, said consumers always say no when asked whether they want ads on their mobile phones, but, in an optimistic assessment, he said that’s because researchers are asking them the wrong questions. “As you peel back the onion, you see … many groups welcome advertising,” he said.

Overall 67% of mobile-phone customers who use data services found it unacceptable to have ads on their mobile device. But as many as 45% of those watching video on their mobile devices said they would be willing to have advertising in exchange for an unspecified benefit.  Source

Photo Credit: AP

Article Credit to :  Alice Z. Cuneo.