Tags » Monetization

Here’s why the labels really want a stake in SoundCloud

Berlin-based streaming music startup SoundCloud is close to signing equity deals with the three major record labels, according to a Bloomberg report, which states that the startup is looking to give Universal Music, Warner Music and Sony Music stakes of three to five percent in exchange for the right to use their content. 646 more words


Commercialization Is the Greatest Threat to the Internet, Survey Finds

Internet experts are more worried about the commercialization of the Internet than they are about surveillance or errant nation-states blocking services, a recent Pew report shows. 531 more words


Study Reveals Video Ads can Pump Up Revenues without Hurting IAPs, as Featured on VentureBeat

Written by: Dean Takahashi

Video ads can increase ad revenue in games without hurting the retention of gamers or the purchases they make, according to a study by ad mediation firm Fuse Powered. 61 more words

Fuse Powered

5 Steps to Optimize the First In App Purchase, as Featured on PocketGamer.biz

Written by: Jon Walsh

For free-to-play publishers, having a holistic, well planned strategy for monetizing players that includes both advertising and In App Purchases (IAP) is crucial given ever rising user acquisition costs. 55 more words

Fuse Powered

The Pioneer of Flash Sales Reboots

I mentioned Fab.com previously and the decline of flash sales (despite it’s recent pivot) but it looks like Matt Rutledge and the folks behind Woot.com are not giving up on it just yet. 340 more words

Is Social Media a Waste of Resources?

An interesting article caught my eye on the Wall Street Journal this morning, thanks to a posting from a friend: it seems many businesses are starting to asking themselves what they are getting out of social media, and whether they ought to continue to invest in that aspect of their online presence. 1,001 more words

Social Media

What I wish I knew before beginning YouTube

I uploaded my first YouTube video on June 17th, 2007. Back then the website was more like a social media website, reminiscent of a MySpace page back when that network was hip and happening. 1,408 more words