Blogs about: Motivequest
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Brand positioning 2.0
Nice blog post about brand positioning in the post-cluetrain world by Francois Gossieaux over at EmergenceMarketing. Led me to contribute a rather over-long comment about how we (MotiveQuest LLC) appr… more →
A Human Voice
Brand positioning 2.0
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tomob wrote 1 month ago: Nice blog post about brand positioning in the post-cluetrain world by Francois Gossieaux over at Eme … more →
Why We Loved 10 Things SM Can’t Do
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tomob wrote 1 month ago: Yesterday BL Ochman published a blog post titled: 10 Things Social Media Can’t Do. This post w … more →
9 Things About Social Media
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tomob wrote 1 month ago: Two weeks ago I was on a panel for the AC Nielsen Center for Marketing Research at UW talking about … more →
Will Obama’s Approval Ratings Dive?
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tomob wrote 2 months ago: We (MotiveQuest LLC) have just completed the third report in our series on the Health Care Reform de … more →
Healthcare debate analysis
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tomob wrote 3 months ago: We (MotiveQuest LLC) have decided to start tracking & analyzing the healthcare debate using our … more →
Advocates are more important than influencers
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tomob wrote 4 months ago: For some time I have been arguing that what brands need is advocates not influencers. Somehow this … more →
How the h*ck do we do social media
tomob wrote 4 months ago: We are getting lots of questions from our clients about how to scale social media. At first, the di … more →
Baking a social media cake
tomob wrote 7 months ago: (The other day a client was probing about our methodology. They were asking lots of smart questions … more →
Communities don’t care about brands
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tomob wrote 7 months ago: Does that seem like a provocative title? Well it kind-of is. Communities do care about brands, but p … more →
Lies, Damn Lies & Statistics
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tomob wrote 10 months ago: These three charts represent a case study in how data can be manipulated to tell a story. I’ll … more →
Google and P&G
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tomob wrote 1 year ago: I’m sure most of you saw the front page WSJ article last week about Google and P&G. This i … more →
Potbelly’s Evanston Loves US
tomob wrote 1 year ago: Turns out we are a key account for Potbelly’s in Evanston. They are right across the street fr … more →
5 Things about Social Media
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tomob wrote 1 year ago: I had a call with a client today. They are a huge, global company, and we have been doing brand trac … more →
We're Calling It - Obama 53%, McCain 46%
tomob wrote 1 year ago: I don’t know if that is a landslide or not – but here is our prediction for the final po … more →
Sara Palin & SNL: Josh Bernoff has Questions . . . .
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tomob wrote 1 year ago: We sent out an email blast last week about our BrandAdvocacy ‘08 website and got some question … more →
Predicting the 2008 Election through Online WOM
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Jesse Greenberg wrote 1 year ago: The folks at WOM agency MotiveQuest are on to a very interesting experiment. They’re using th … more →
Social Media Experts
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tomob wrote 1 year ago: Alex Hillman sure stirred up a lot of emotion with his post over at Mashable about social media expe … more →
Perfect Walk Score - 100/100
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tomob wrote 1 year ago: I put in our office location – 1578 Sherman Avenue – and we have a walk score of 100/100 … more →
Monetizing Web 2.0
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tomob wrote 1 year ago: Continuous refrain heard in the Web 2.0 echo chamber – but how is anyone going to make money (@amand … more →
