Blogs about: Motrin Moms
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Mommy's Time Out
I came across this rack of wine quite awhile ago and just stumbled upon this image in the archives on my laptop. What a brilliant marketing idea. I wonder why I have not seen or heard of this since. S… more →
i could cry but i don't have time
Making an Ongoing Drama out of Crisis
Kerry Gaffney wrote 4 months ago: Even the non-egg chasers among you are probably aware of the current controversy rocking my favourit … more →
Hot, New, Social Media Case Studies
Will Flavell wrote 5 months ago: Hey Everybody, Social media seems to be getting hotter than the sun these days and that means new ca … more →
Domino's: Let's Talk Crisis Communications
Nick Vehr wrote 8 months ago: The point of this post is not to pile on the disgusting Domino’s Pizza video. It is, though, … more →
Why do we move faster for damage control than we do for brand control?
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marc meyer wrote 8 months ago: Can I get an amen? OK maybe it’s too soon in this post to ask for that. But really, I could no … more →
Tess Talks Social Media for Communicators
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Roxanne Darling wrote 8 months ago: Tess Staadecker presented a short wrap up at our April meeting from the Social Media for Communicato … more →
Mommy's Time Out
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amyz5 wrote 8 months ago: I came across this rack of wine quite awhile ago and just stumbled upon this image in the archives o … more →
Motrin Moms - Case Study
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ester1rm wrote 11 months ago: Motrin Moms Case Study Crisis Description In September, Motrin launched a new ad campaign online and … more →
Reputation Management in Times of Crisis
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Debra Askanase wrote 11 months ago: image by altemark I once worked for a non-profit organization that created a particularly controvers … more →
top 3 advertising FAILs of 2008.
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insidetimshead wrote 1 year ago: Teaching advertising the past few years means always looking out for good and bad examples to show t … more →
Motrin makes amends with mums
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jen wrote 1 year ago: I was putting together a little movie clip the other day showcasing some of advertising campaigns th … more →
Blog Post of the Day - Why MotrinMoms matters
Wendy Peters wrote 1 year ago: The MotrinMoms ad caused quite the flurry of conversation since the news of the ad being pulled surf … more →
You're So Sensitive... to Ads
genennis wrote 1 year ago: Man Month Continues: Ad guru, Seth Gaffney, took a time out to support Loaded Bow during Movember. … more →
Are bloggers the new "special interest group?"
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aribadler wrote 1 year ago: A friend of mine recently posted a blog entry about the Motrin Moms and how “this marketing de … more →
Twittering moms take down Motrin...and McNeil acts responsibly
Bunny Ellerin wrote 1 year ago: I really wanted to like the online Motrin ads that caused so much fury among mothers last week. Livi … more →
Somebody Needs Motrin
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Rude Not To wrote 1 year ago: This just can’t be good for your back… Thank you Denise Milani. You are very welcome rea … more →
Who Hasn't Heard About That Whole Motrin Moms Scandal Yet?
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pamelump wrote 1 year ago: It’s been all over the news, it erupted on Twitter and of course, mommy blogs have been coveri … more →
For relief of headache, backache and Twitterpation
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ragazzainteractive wrote 1 year ago: Motrin released an ad trying to connect with Moms through an appeal to sense of community. They call … more →
Analyzing the Motrin Moms Ad
Scott Meis wrote 1 year ago: YouTube Screenshot Anyone with an interest in social media has by now heard about the blow up over t … more →
Babelgum.com continues to suck
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Mark wrote 1 year ago: Yesterday I vented about the inefficiency and in many ways distinct unfairness of babelgum.com … more →
