Tags » Mr. Kipling

A giant billboard made of cake

Mr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes. 42 more words


Can you have your cake and eat it to? Promotions are alive and well.

UK’s largest manufacturer of cakes and baked products since 1976 Mr Kipling, have created a wonderfully engaging billboard in one of London’s busiest shopping centres, Stratford City. 363 more words

Experiential advertising - Eating cakes from a wall!!

So outdoor media has long been out and about. For me personally it is a great way to grab your customers attention. I love watching billboards (print and digital), just for the sheer beauty of it. 176 more words


The delightfully charming Mr Kipling

A new Mr Kipling ad has emerged – the unexpected Pink Elephant. And it works.

It has something of the magical childlike fantasy that embodies Cake in general, and meets our need for escape, appeals to our need for reversion to childlike innocence and ultimately provides a little magic. 34 more words


Victorious Velvety Viennese Whirls

My bank holiday weekends are usually pretty busy, meeting friends who are based all over the country, or tied into a holiday away.

This bank holiday I really enjoyed not doing a lot. 283 more words