Good morning.  Epix is about to take the stage at this the last day of Streaming Media West.  Watch the keynote live at:  www.livestream.com/streamingmedialive/beta. Presentations this weekend at streamingmedia.com/west.  We’ll be posting the remarks here along with a summary of what was said this week by other content distributors and producers:

Emil Rensing, Epix
Epix is a joint venture of Paramount/Lionsgate/MGM that launched three week ago as a FiOS Pay TV cable channel that for $10/month makes its content available to subscribers on any platform :  on TV, on demand, and online.  Epix owns the multiplatform rights for all their titles in the PayTV window of 9-10 months after theatrical release for at least 2y and doesn’t have restrictions on their content like legacy cable providers who signed deals 10 years ago and now have to renegotiate rights for TV Everywhere.   Currently offering 180 first run blockbuster movies and classics, Epix seeks to grow it’s library to 3,000 titles as well as offer outstanding original and event-based programming similar to the HBO, Starz, Showtime model.  Programming like Madonna and Kings of Leon concerts, Sam Shepard’s  Tough Trade and Charlize Theron’s Atlas Shrugged.  Seeking to become home to original storytellers….original programming builds brand for the network.  In terms of the size of the Epix acquisition budget, having just launched they are small now 62 staff, a third focused on digital, wondering whether sponsored star-studded sitcoms like Easy to Assemble and Justine Bateman’s FM78.tv then become an attractive option. Emil Rensing, founder of Next New Networks, shares space with Boxee in New York, is a digital guy agnostic about formats, hoping to see Epix on that toaster we’ve been talking about.  A media business, Epix is proud of its technology partners who provide a seamless playback experience: Akamai, Adobe, ClipSync. Amazing friending feature allows you to invite up to four friends to sit in a virtual screening room, watch the movie together, and chat via pop up speech bubbles.  The friends do not need to be an Epix subscriber. You can check out Epix this weekend.  Three day passes are available at www.epixhd.com/invite.   Watch Iron Man, Cloverfield, Curious Case of Benjamin Button, all four Indie Jones movies, even Scorsese’s Mick Jagger doc, Shine a Light.  Epix will be the first to run the Star Trek movie in the new year, so stay tuned.
(per SMW remarks)

Anthony Soohoo, CBS
CBS distribution strategy online, on mobile, in the connected home has been open, non-exclusive hyperdistribution to AOL, Yahoo!, Google, MSN. CBS.com watch full shows. TV.com nexgen navigation with integrated TiVo functionality and online personalized guide watchlists for the 20mm users of TV.com (2mm iPhone app downloads).  TV shows now, movies in the pipeline.  CBS Web Originals believes there are different ways to tell stories in terms of byte size text format, take about 3-4 different shows on a quarterly basis, on a project finance basis, find a sponsor working with the creators, then distribute across CBS properties and CBS Audience Network, bring expertise on sales side, largest video sales force out there, CBS Interactive is the 4th largest video player in the world, reach on a monthly basis 120mm.  Offer content creators sales and distribution piece mixed up with the TheInsider.com, TV.com, Chow.com, CBS.com.  300 syndicated partners.  A combination of having limited resources and it being early stage for the connected devices, focusing more on mobile right now.  TV Everywhere great for consumer, but only 52% of broadcast nets making content available, 10% cable nets, no economic model/measurement.
(per Commonwealth Club SmarterTV remarks)

Tom Gorke, MTV
Tasked with monetizing content off owned and operated 300 websites worldwide, goal is multiplatform, to stay close to consumer, drive awareness and traffic.  MTV is the largest provider of content to Xbox and iTunes.  The biggest driver of paid download to own is the need for portability, take it with you on the flight.  The need to aggregate a library of content has matured.  Done well on Hulu, Fancast, Atom, GameTrailers, DailyMotion, Veoh.  MTV is all about automation, too much content, it wouldn’t scale if had to customize, even putting a flag in a feed is tough.  Have close relationship with syndication partners, provide exclusive one off promotional content, lots of assets, art work, graphics.  Syndication partners care most about reliability and regularity of delivery, and standards of quality of content.  FB pulls a lot of content from MTV.  Really saw the power of Twitter during the VMAs with Kanye West.  MTV integrates Twitter into sites, audience of engaged folks.  Leading provider of mobile content, sold over 1mm of the 16 iPhone apps, VCast.  Live streaming tentpoles like Kids Choice Awards, VMAs. Live streaming is completely different technology (Ustream, Justin.TV, Kyte, Livestream).  When Ashton Kutcher did his Fantasy Football Show on Ustream viewership went from 100,000 to 1mm viewers, it had a watercoolers effect and was played everywhere all at once.  For the experiment, bought ad unit and inserted Ustream player – was expensive.
(per SMW remarks)

Vanessa Pappas, Next New Networks
500mm streams online in 3 years, 30mm views/month, believe in super-syndication concept, be where the audience is.  Yahoo! has been great for family entertainment, long form does well on iTunes.  TubeMogul is integrated in content management system but do a manual refresh to optimize sites that perform for you.  Recently hired category manager from YouTube.  Know your syndicated partner’s audience.  On Twitter you can’t just post and pray, need to have dialogue with engaged community.  Share office with Boxee, getting on Boxee, Roku..
(per SMW remarks)

Brett Wislon, TubeMogul
Free supersyndication service to Blip.tv, Break, Brightcove, DailyMotion, eBaum’s World, Facebook, Graspr, Grind TV, Howcast, i2TV, Imeem, Metacafe, MSN Video, Myspace, Revver, Sclipo, Sevenload, Streetfire, Twitter, StupidVideos, Veoh, VideoJug, Y! Video, YouTube, Viddler, Vimeo, 5min, Zoopy.  Best campaigns are hybrid like the recent intentionally lame Windows 7 videos.  Got 5.5mm views in September, impressive for a brand.  http://www.engadget.com/2009/09/24/video-windows-7-launch-party-parody-is-bleeping-genius/3.  Most have given up on trying to make money in online video.  Although YouTube is 50% of the game, study found that those that also syndicated to niche sites saw a 100x increase in viewership than those just on YouTube.  Greater success with vertical focus.  Analytics allow you to see where video is most embedded, can see if a specific mommy blog is an important outlet and starting feeding them exclusive content which they love because content drives traffic.  Moving from super-syndication (content everywhere blast) to hyper-syndication (content to engaged fans fast).  FB has no video strategy but is a top ten video site.  Study found most engaged viewers came from Twitter.
(per SMW remarks)

Brandon White, FUNimation
License anime content, aim to meet the needs of the licensors in Japan.  Syndicated via ad-supported video, iTunes, Xbox/Zune, PS3.  Use YouTube for fingerprinting.  Plan to syndicated across all CE devices – mobile, Blu-ray, web-enabled tvs.
(per SMW remarks)

Jim Louderback, Revision 3
Syndicates 20 shows including Diggnation broadly anywhere, anytime, any device, want to be where our audience millennial men live.  Auto-syndicates with Tubemogul but still need to manually refresh metadata at each site.
(per SMW remarks)

Dominik Rausch, Eleven Minutes Production, Easy To Assemble
EasytoAssembleSeries.com is a sponsored star-studded sitcom that has garnered 4.2mm+ views between its Season I & II on MyDamnChannel, YouTube, Ikeafans.com, KoldKastTV, Hulu.  Also distributed on iTunes.  In talks with DVD sales, releasing on hotel networks, subtitles for 10-15 additional countries in Europe & Asia.  Innovative series where in addition to celebrities like Illeana Douglas, Justine Bateman, Tom Arnold…IKEA is a co-star.  Web series same premium quality as film, all 10 episodes of second season strings together as a movie.  Production company is thinking of new ways to make content adapting to fragmented time-shifting society.  As traditional TV distribution disappears, new media will take over distribution for all platforms.
(per Commonwealth Club SmarterTV remarks)

Brent Friedman, Electric Farm
Production budget for Crackle’s Woke Up Dead is over $1mm, high for a web production but has talent attached which attracted integrated sponsors like Kodak.   (Premise of show is friend trying to monetize fact that friend is a living zombie, sub-plot pitching to brands for sponsorship).  Sometimes you have to take a risk to get a bigger payoff just like more marketing dollars equals more views.  Kodak also cross-promoted on their own site which over a million monthly uniques.  Valemont is a success with an engaged community of 25,000.
(per SMW remarks)

Thom Woodley, Dinosuar Diorama
All-For-Nots co-produced with Eisner’s Vuguru.  Doesn’t like sponsor integration, hurts show creatively, prefer ad-insertion, and smaller more engaged audiences of 50-100,000, hasn’t quit his day job as ad agency exec yet. Show All’s Faire about the Renaissance Faire reaches 20,000 Renaissance Faire fans plus sci fi, comics and comedy buffs.
(per SMW remarks)

Capitalizing on the Bing brand, Microsoft is consolidating MSN Video into Bing Videos. If you go to video.msn.com it redirects to Bing Video. The new video search destination lets you both search for videos on the Web and watch them within the Bing player.

The main video page is set up to help you browse and discover videos, with featured videos in a large player across the top and tabbed categories below that including editorial picks, viral clips, “Last Night on TV”, and the “Best of Bing.” A lot of this looks like a direct port from MSN Video. there is still even a tab called “Most Watched On MSN Video.” They might want to change that now.

Bing Video brings in videos from YouTube, Hulu, ABC and more, and directly hosts 900 TV shows. When you search for a show like True Blood, you get Bing’s familiar guided navigation on the left, which lets you narrow down your search by season, episodes, trailers, length, and format.

The Bing video player also has a lights-out mode. You kind of get the feeling that Bing doesn’t want you to leave. Of course, neither does Yahoo Video, Google Video, Blinkx, or most other video search engines these days. But Bing Videos is such a better brand. What MSN property will be subsumed into Bing next?

By Erick Schonfeld

http://www.techcrunch.com

ITV and Hulu, the VoD service that will soon launch in the UK, are to sign a deal this month allowing the broadcaster to distribute full-length episodes of ITV shows on the platform.

31 Αυγούστου: H Microsoft κλείνει το Soapbox | The Voyager

Στις 31 του Αυγούστου η Microsoft θα κλείσει το Soapbox, την προσπάθεια της για ένα site αντίστοιχο του Youtube. Απο τις 29 Ιουλίου οι χρήστες δεν μπορούν πλέον να ανεβάσουν video ενώ μέχρι και τις 31 Αυγούστου τα video θα είναι διαθέσιμα για download.[next]

Related articles by Zemanta

• Microsoft Officially Steps Off Its Soapbox (thaibrother.com)
• Microsoft Officially Retires Soapbox, The Poor Man’s YouTube (techcrunch.com)
• Soapbox: no competition for YouTube (vator.tv)
• Microsoft does get off its Soapbox – and chucks it (seattlepi.com)

Microsoft’un büyük umutlarla YouTube rakibi olarak piyasaya sürdüğü Soapbox online video paylaşım hizmeti, yayın hayatına son veriyor.

Firma, uzunca bir süredir Beta aşamasında olan Soapbox’ı kapatmaya karar verdi. Microsoft’tan yapılan açıklamaya göre 31 Ağustos 2009 tarihinden itibaren Soapbox üzerinden yapılan video hizmetleri durdurulacak.

Video hizmetlerini MSN Video üzerinden devam ettireceğini belirten Microsoft yetkilileri, Soapbox’ı doğmadan kapatmaya karar verdiler.

Upon opening a new passageway, I broke through to an old one. It was accidental, but I got the chance to listen to its story again. It poured its heart out to me, telling its tale with deep sorrow in every word that escaped its crimson lips.

I did a ‘brutal honesty’ stint the night before last. Basically, I just announce that I will be brutally honest for a set amount of time, and people are welcome to ask me anything. There was a question that cropped up amongst several people that I had to lie about though. They asked why I’m being so honest…what brought it on?
I told them it was random, and that I just felt like it. Actually, I wanted to see peoples reaction. I got it: they want to know why I’m being honest. That stings. Deleted. Reason: fuck that.

Am I too lost to be saved?
Tourniquet – Evanescence

Now, the title. What sick-minded freak thought of Suicidal Squirrels? It’s a mini-series of animated shorts consisting of squirrels committing suicide. It appears to have been cancelled at some point, but MSN Video still has a collection – the largest collection I can find: 30 out of 100.
Suicidal Squirrels at MSN Video
It’s shockingly sick. I’m ashamed to say I couldn’t stop laughing xD

Thinking about it, trying to get a proper link for any collection on MSN Video is enough to drive anyone to suicide. Everything is javascripted, and it’s impossible to get a URL for any page except the one you entered the site from. Pretty damn shit if you ask me.

Turn off the lights on Earth Hour 28 Mar, 8.30pm and see your world in a whole new light.

Microsoftin nyt suomeksi avautunut MSN Video (beta) tarjoaa oman lokeron käyttäjien itse tuottamille pätkille, kerrotaan uutisissa. Hankkeessa on mukana merkittävästi TV Nelonen, joten se näkyy myös valmiissa materiaalissa. Lue uutisista lisää.

Sony BMG

La deuxième major est Sony-BMG avec 20% de part de marché1. Sony-BMG est née de la fusion entre Berterlsmann, un groupe de médias allemand présent depuis 18352 et de Sony. A l’origine, c’est Columbia, créée en 1888, une entreprise produisant des disques; en 1929, elle devient Columbia Broadcasting System ou CBS qui en 1948 rejoint EMI au rang des majors. Dans les années 80, CBS s’associe au nippon Sony pour la production de CD. A la suite du krach de 1987, CBS lui vend sa branche phonographique pour donner naissance en 1991 à Sony Music Entertainment3. En 2004, à cause de la crise de l’industrie de la musique, Sony et BMG décident de fusionner4.

La fusion fit couler beaucoup d’encre car plein de rebondissements. Tout d’abord approuvée en 2004 par la Commission Européenne5, l’Impala, porte parole des labels indépendants, s’y oppose. Le Tribunal d’Instance des Communautés Européennes interdit la fusion en 2006, reprochant à la Commission d’avoir survolé le dossier. Depuis, Bruxelles pose des conditions aux rapprochement des structures fragilisées par la crise: en contrepartie de la fusion, les labels cèdent une partie de leur catalogue aux labels indépendants6. En octobre 2007, la Commission Européenne donnait son feu vert, jugeant la fusion sans menace pour la concurrence7. Deux mois plus tard, la Commission Européenne faisait appel8 pour être finalement rejeté par la Cour de Justice des Communautés Européennes en 20089. Néanmoins, cette décision arrive 4 ans après la première approbation de fusion. De plus, à compter du 1er octobre 2008, Sony a racheté les parts de Bertelsmann10. Cett affaire, qui regardait les règles de la concurrence en Europe, a tout simplement favorisé l’émergence d’une major japonaise.

En 2008, Sony-BMG annonce un déficit de $49 millions en un trimestre11. Mais la deuxième major mondiale a multiplié les partenariats pour se sortir de la crise.

Après avoir signé un accord de diffusion avec Google en 200612, Sony-BMG autorisait YouTube à diffuser ses clips en échange d’un engagement à filtrer les vidéos pirates13. En 2007, elle autorisait ensuite Last.FM à diffuser son catalogue14. Puis, en l’espace de quelques mois, Sony-BMG signait avec Deezer15, Yahoo!16, RadioBlogClub17 et MSN Vidéo18. Enfin, en septembre 2008, les rumeurs de partenariat avec MySpace ont été confirmées19.

En plus des accords de diffusion, Sony-BMG a essayé d’étoffer son offre numérique. En 2004, elle voulait proposer des versions autorisées de morceaux en P2P, sur le principe des échantillons, afin d’encourager le téléchargement légal20.

Au début de l’année 2008, Sony-BMG lance une carte permettant de télécharger des albums sans DRM au format MP3, la Platinum Music Pass21. En mars, les rumeurs courraient que l’entreprise envisageait de proposer son catalogue sur abonnement22. En attendant, elle a rejoint Nokia pour son plan Comes With Music23.

Alternativement, c’est par le biais de sa branche de portables, Sony-Ericsson, que la major mettait à disposition, en 2006, un portail web pour promouvoir les nouveaux talents24. Depuis, Sony-Ericsson a lancé son kiosque de téléchargement numérique, PlayNow25. En août 2008, il devenait PlayNow Arena et offrait les morceaux sans DRM 26 et en septembre  la formule illimité était lancée sous le nom de PlayNow Plus27.

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Felicia Day From "The Guild"

The last I heard from “The Guild” — the hilarious online mini-series about online gaming — they had taken an offer from Microsoft that I originally wasn’t terribly excited about. I can see the plus side of it, though. Producing a quality product like The Guild takes money and Microsoft undeniably has money. The fine print though, in the contract with Satan, was that Microsoft-sponsored episodes would no longer be available through traditional outlets like Youtube, only MSN Video, Zune Marketplace and Xbox Live.

I had some concerns about what this would mean to me as a Mac user. I love the guild and I assumed that “MSN Video” had something to do with the MSN Messenger client. Yes, I know there’s a Mac version, but the Mac version also sucks and doesn’t have 2% of the functionality of the Windows version. It turns out I was wrong. MSN Video is, more accurately, Microsoft’s version of YouTube. (Yeah, I’d never used it before either.) You can’t link to videos directly or embed them in blogs. Typical Microsoft suck of epic proportions. So go to http://video.msn.com and type “the guild season 2″ in the search box. Yes, it’s clumsy. But it’s the only way I’ve found to link to the second season.

There are two seasons “in the can” so far and I have to say that the one positive thing about the Microsoft involvement is that the production quality has improved immensely. The writing is still as brilliant as always, but now it looks more like a primetime television show and less like a Blair Witch spin-off.

I would gladly take a Microsoft watermark or even Microsoft advertising if it meant I could watch the episodes on Youtube though.

I wonder when somebody at Microsoft is going to realize that both of those desk microphones they use are Logitechs. I’m really quite surprised that Season 2 hasn’t featured Microsoft hardware more prominently.

Twilight’ Stars Kristen Stewart, Cam Gigandet, Nikki Reed, More Talk About What’s Next: MTV Movies Blog has a article about the cast of the new upcoming projects the cast are taking up after ‘Twilight’.

MSN Videos has a 2-page filled of ‘Twilight’ related videos. Watch them here!

Teen Mag has a post on the 12 Days of Twilight. They have also done up interview with Ashley Greene, who plays Alice , and also Taylor Lautner. Don’t forget to check out the “Twilight” Stars Behind the Scenes at their TEEN Cover Shoot which showcases exclusive photos.

Seventeen Magazine has a gallery on The Guys of Twilight, it is more of the Cullen boys, where they open up about themselves on various topics.

CTV had done an etalk interview with 4 of the Twilight cast. Click here to watch the interview.

Kristen Stewart had recently done a phone interview with Ryan Seacrest. Listen to their conversation here. 

Below shows 2 more Rob interviews:

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Here comes the photos from the premiere!

• MTV Movies Blog: The Stars Of ‘Twilight’ Heat Up The Red Carpet! Check Out The Photos Here
• Access Hollwood
• VARIETY
• IF Magazine: Exclusive Photos
• Rotten Tomatoes
• HIS GOLDEN EYES

And lastly, the videos… From interviews to celebrity sightings…

• ET Online: Robert Pattinson and Kristen Stewart Premiere ‘TWILIGHT’ 
• Reelz Channel: Twilight Premiere
• E! Online: Twilight’s World Premiere Rocks Los Angeles
• LA Times: ‘Twilight’ Premiere Draws Screaming Fans
• MSN Videos
• Access Hollywood: Dish Of Salt: ‘Twilight’ Premiere, Los Angeles
• Access Hollywood: Dish Of Salt: The Appeal Of ‘Twilight’s’ Robert Pattinson

Here’s a youtube video of an interview of Robert by the hollywoodpremiere.com.

Aylardır kapalı kalan YouTube’un boşluğunu doldurmak için yazılım devi duruma müdahil oluyor. Microsoft’un Türkiye planlarını açıklıyoruz.

Yeniden yapılanma ile son kullanıcıların ihtiyaçlarına ve değişen alışkanlıklarına en iyi şekilde cevap vermek için ürünlerini ve servislerini daha geliştirerek, yerelleştirecek olan Microsoft‘un Türkiye planları da oldukça ilgi çekici. Tüm dünyada moda olmanın da ötesinde günlük hayatın bir parçası haline gelen video paylaşım sitelerinin etkisi, ülkemizde aynı paralellikte yürümedi. Bir zamanlar Türkiye‘nin en çok tıklanan 2. sitesi haline gelen YouTube, aylardır kapalı. YouTube‘un boşluğunu yerel video paylaşım siteleri veya daha az popüler olan uluslararası yayın yapan adresler doldurmaya kalksa da, pek başarılı olunamadı.

Microsoft, Şartları Değerlendiriyor

Yazılım devi Microsoft‘un ülkemizdeki ofisi, bu açığı doldurmak için önemli projeleri hayata geçirmek için çalışmaya başladılar bile. MSN Video adıyla sunulan servis sayesinde bilgisayar kullanıcıları, MSN için kullandıkları hesapları ile kolayca video paylaşabiliyorlar. Bu servisin daha da geliştirilmesi ve ülkemizdeki kullanımının yaygınlaştırılması için düğmeye basılmış durumda.

YouTube’un Başına Gelen MSN Video’nun Başına Gelir mi?

Microsoft Tüketici ve İnternet Servisleri Türkiye Genel Müdürü Ebru Çapa‘ya yönelttiğim soruya aldığım cevap, akıllardaki soru işaretlerini gidermiş olsa da, neler olacağı konusunda yine de merak uyandırıyor.

Microsoft Tüketici ve İnternet Servisleri
Türkiye Genel Müdürü Ebru Çapa

Çapa‘ya, içerdiği videolar nedeniyle aylardır kapalı olan YouTube‘un başına gelenlerin MSN Video portalının da başına gelmesi durumunda ne yapacaklarını sordum. Ebru Çapa ise gayet soğukkanlı bir şekilde, uzun süredir içerik üreten bir portallarının (tr.msn.com) olduğunu ve bu sorumluluğun bilincinde olduklarını hatırlattı ve aynı tutumu videolarda da sergileyeceklerini bildirdi.

Bunu,  YouTube‘un hem istenen içerikleri silme hem de yerelleştirme konusunda sergilediği dik başlılığı, MSN Video‘da görmeyeceğiz olarak da algılayabiliriz.

Operasyon Ne Zaman?

Microsoft’un son kullanıcıların hizmetine sunduğu ancak günlük hayatta daha fazla yer kaplamasını istediği servisler için gözle görülür değişiklikleri 2009′un ilk aylarında görmeye başlayacağız.

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