Blogs about: Multi Channel
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Why won’t those stupid marketers “do” digital?
Over the last few years I’ve worked in and with Pharma marketers from the digital side, trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket load… more →
Pharma Strategic
Bricks and mortar stores in a multi-channel age
wrote 1 week ago: If we believed everything we read, physical stores would disappear from our high streets forever, re … more →
Perhaps we are trying to measure the wrong things.
wrote 1 week ago: Social media is here to stay, there is no doubt about it. Most of the time representatives are havin … more →
Merge ahead
wrote 1 week ago: More and more, your web presence is the front-door to your brand, not just a sales channel. More and … more →
Three Seconds … You Lose
wrote 1 week ago: Depending on which web ‘guru’ or marketing resource guide you follow, there is a 3 to 20 second wind … more →
“No one wins in the race to the bottom”
wrote 2 weeks ago: This is not a reference to Hollywood Director, James Cameron’s successful attempt at reaching the bo … more →
Mistakes are bound to happen, learn from them.
wrote 2 weeks ago: Mistakes will happen, especially in a dynamic environment such as a multi-lingual contact centre … more →
Unsubscribe is a function of customer service
wrote 2 weeks ago: I subscribe to a ridiculous amount of emails. On any given day I get around 50-150 emails to my pers … more →
Is show rooming a problem?
wrote 3 weeks ago: Well clearly, it is for some brick & mortar retailers. At least they think it is. It’s e … more →
Multi-Tasking Marketing
wrote 3 weeks ago: Maybe it is because I am a woman, or because i’m certified personal trainer, but the concepts … more →
Schick launches SMS marketing campaign
wrote 3 weeks ago: Summary: A skincare company is offering product samples through an SMS marketing initiative. Skincar … more →
Your competitors are not who you think they are
wrote 3 weeks ago: Customers don’t compare the online experience they get from us with that from our competitors. … more →
Research Post #5
wrote 3 weeks ago: As technology use beings to rise through social TV and multi-channel engagement alongside recent rep … more →
Multi-Channel Trends
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wrote 3 weeks ago: As we have frequently blogged (see this post, for example), multi-channel retailing is the wave of t … more →
ECommerce Multi channel System - eBay & Amazon
wrote 4 weeks ago: 1. SellerExpress.Com With SellerExpress you can manage your inventory across eBay and Amazon. As sal … more →
Omni Channel Retail
wrote 1 month ago: Omni Channel retailing is a set of integrated processes and decisions that support a unified view of … more →
Shopper Discounts and Rewards: Tesco closes stores in the US
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wrote 1 month ago: This week, the Shopper Discounts and Rewards team looks at reports in the news agenda of Tesco exiti … more →
The Case of the Cashless Customer
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wrote 1 month ago: As some of you may know, I have spent a little time in the arcane world of mobile payments. Dave Bi … more →
Without a new approach, new banks are no better than old
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wrote 1 month ago: This blog post looks at the promise of new entrants into the UK retail banking sector. It also discu … more →
UK retailers adopt epaper for retail to ensure price promise across multiple-channels
wrote 1 month ago: Today’s shoppers are demanding. They expect a retail experience that is both easy and convenient and … more →
