Blogs about: Multicultural Marketing
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Media Consumption Habits of South Asian-Canadians – Part II
Media consumed by South Asians living in Greater Toronto & Vancouver areas.… more →
Marketing Mirror
WomenHeart Wins Full Circle Award at the 4th M2W-HW
wrote 2 weeks ago: On behalf of WomenHeart: The National Coalition for Women with Heart Disease, Lisa C. Clough, MS Ed. … more →
Tyler, The Clueless
wrote 2 weeks ago: Tyler, The Creator says criticism of ‘racist’ advert will not change his art | News | NM … more →
Get to know "People Not Like You."
wrote 3 weeks ago: In February, we sponsored the webinar, “Crafting the Customer Experience for People Not Like You,” w … more →
Lean In - Your own way
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wrote 3 weeks ago: LEAN IN by Sheryl Sandberg In the month since its publication, Sheryl Sandberg’s Lean In has spent f … more →
US Hispanics: The Social Media Leaders
wrote 1 month ago: The US Hispanic population is more active on social media than the average US internet user. A Pew R … more →
LEPs Moving to the Suburbs
wrote 2 months ago: Each year, a rising number of Limited English Proficient immigrants relocate to the suburbs. Are sub … more →
Marketing Messages Across Geographies and Cultures
wrote 2 months ago: I recently had the good fortune to be sent on a business trip to Sydney, Australia. Following my lon … more →
Media Consumption Habits of South Asian-Canadians - Part II
wrote 2 months ago: Media consumed by South Asians living in Greater Toronto & Vancouver areas. … more →
Seven Sectors that will Benefit Most from the Rapidly Growing US Hispanic Population
wrote 2 months ago: If the US Hispanic market were its own country, its buying power would make it one of the world’s to … more →
Leveraging Hispanics to Assure Growth in the Next Five Years Requires a New Outlook By Terry Soto
wrote 2 months ago: By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your … more →
Racial Differences Among Social Media Usage
wrote 3 months ago: Pew Research center recently did a study examining which races and ethnicity use which types social … more →
A Different Country: The US in 2050
wrote 3 months ago: America is becoming more diverse. This past May, the Census Bureau revealed that “for the first time … more →
Excerpt from "The Biggest Problem Faced by Hispanic Marketers Today" By Terry J. Soto
wrote 3 months ago: We talk endlessly about the Hispanic market’s size, its language preferences, the deep and mul … more →
Media Consumption Among Canadians of South Asian Origin - Part I
wrote 3 months ago: OPAL researched media consumption of South Asian-Canadians. The data was collected online in the Gre … more →
Multicultural Promotions
wrote 3 months ago: (Published in March 2013 Advantages magazine) View PDF All businesses have similar objectives when i … more →
Super Bowl Integrated Marketing Extravaganza
wrote 3 months ago: Loida Rosario, of intothecore.com, had some great Super Bowl lessons, one of which I thought should … more →
Super Bowl Integrated Marketing Extravaganza: 4 Lessons to Consider
wrote 3 months ago: Super Bowl, Super Show Just like the 2013 Summer Olympics marked the point of inflection for multi/o … more →
Super Bowl Winner
wrote 3 months ago: The cost for a :30 ad during this year’s Super Bowl was $3.8 million, compared to $2.1 million in 2 … more →
Blog Notes: Celebrating Black History Month
wrote 3 months ago: In observance of February’s Black History Month, PR Newswire’s multicultural team profil … more →
