Tags » Nation Branding

Nike Mines History for France, Fashion, et le Football

In 2008, Nike outbid Adidas to earn the football sponsorship rights with French Football Federation (FFF) for a price tag of $64 million per year from 2011-2018. 693 more words

All

Adidas, Nike and Puma Brand Nations With World Cup Jerseys

As we witness the global powerhouses – Nike, Adidas, and Puma – roll out World Cup new uniforms of their multiple sponsored national teams, its an opportune time to comment on the global sponsorship and advertising involved in the fabrication of soccer (aka: football) jerseys. 409 more words

Marketing

Remembering Wally Olins, brand expert, 1930-2014:

On Monday April 14th, Saffron Consultants sadly announced the death of their Chairman Wally Olins, after a short illness (Designers’ Friend, 2014). Besides his work at Saffron, Olins was recognized by the Financial Times as “the world’s leading practitioner of branding and identity” (Olins, 2014). 674 more words

Design Thinking

America's Selfie: How the United States portrays itself on its Digital Diplomacy channels

Two months ago I concluded a three week exploratory study of Digital Diplomacy channels operated by foreign ministries. The study aimed to explore differences between official twitter channels and Facebook profiles and answer the age old question- are different messages used in different mediums? 864 more words

Twitter

Another example of how consumers are building destination brands

This interactive ‘heat map’ shows which tourist attraction at every destination around the world is photographed the most.

There are as many as 1,000 photographs in some countries with New York’s Guggenheim Museum the most photographed landmark in the world. 132 more words

Branding

Interpreting Nation Branding

Back from the International Studies Association Convention in Toronto and faced with too many things to blog about I’m going to start easily by posting something that I’d meant to post before I left. 431 more words

Nation Branding

"For quality control, this phone call is being recorded"...

“Good morning, you have reached Terranet, for sales dial 1, for support dial 2, for a psychiatrist dial 3. (The last one is my recommendation, strongly) 557 more words

Branding