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CFP Brand Jamaica Symposium

CALL FOR PAPERS:
Re-Imagine Jamaica: Unlimited Possibilities
A Brand Jamaica Symposium
July 16-17, 2015

The Re:Imagine Jamaica Project, in association with the Center For Leadership and Governance, University of the West Indies, Jamaica, invites paper proposals for the Brand Jamaica symposium entitled “Re-Imagine Jamaica: Unlimited Possibilities” to be held on July 16-17, 2015 at the University of The West indies, Mona Campus, Kingston, Jamaica. 495 more words

Conferences

Exploring the Use of Hashtags

A Swedish diplomat once asked me how one can reduce the complexities of international diplomacy to a 140 character tweet. I responded by saying that Twiplomacy must be regarded as an art form, one that uses the language of twitter in order to condense foreign policy initiatives or official statements into short bursts of diplomacy. 617 more words

The Great brand of Britain.

Britain is the only country in the world with an adjective as part of its name. And arguably rightly so – taking into account the accomplishments in various industries, in society and its contribution to the world. 178 more words

Nation Branding

8 Things You Should Know About Nation Branding

Nation branding is on the up in these global, turbulent times, and likely to grow in importance and influence. Endeavours to brand a nation, however, are also a very delicate task and one that requires a fair deal of knowledge of a specific place and its people, and tact. 874 more words

Nation Branding

BRANDING PLACE AND INSTITUTIONS: CAN WE?

Nowadays, a place is suitable of marketing and branding activities, as well as corporations (Kotler and Gertner, 2002). In this context, the word place means a… 365 more words

Brand

Some Thoughts on Nation Branding as Concept and Theory

Despite the growing interest in nation branding both in theory and practice, the academic treatment of nation branding has been narrow and cursory, writes Jay Wang… 843 more words

Brand Credibility, Authenticity, Integrity