There is quite a sense of luddism surrounding the idea of integrating the nation with the brand, as academics cannot quite comprehend how something as divine and “with all the historical weight of the nation can be launched a product into the global marketplace”. 248 more words
Tags » Nation Branding
Being involved in Nepal’s startup ecosystem, I am very passionate about listening to entrepreneurs talk about the ideas they are working on. These young and established entrepreneurs are building products and services to solve domestic problems, capitalizing on market inefficiencies and tapping opportunities at home and abroad. 1,001 more words
Turkey, unveiled its 2014 nation branding campaign, with a series of posters with the theme of “Home of “.
With a growing economy and increased political prestige over the last ten decade, Turkey now ranks among the top 20 of the 100 most valuable nation brands in the world. 342 more words
On Sunday (Jan 26) , Iraqis across the country and even abroad celebrated their national soccer team’s winning of the Asian Football Confederation Championship for under 22. 856 more words
The success of Air Pacific’s relaunch as Fiji Airways speaks loudly to the declining use of the Pacific as a brand.
In 1971, Fiji Airways made the strategic decision to forsake the Fiji brand and rebrand as Air Pacific. 306 more words