Tags » Nation Branding

Shocking Truth About Poland

Nation branding is a term aims to measure the global perception and reputation of countries. If Poland were a brand, in foreigners’ eyes would be a very cheap and poorly made product, probably in shades of grey. 515 more words

Polish Proud

Action: Yellow Nepal

Once in a while you get an idea in your head. And then you really believe in it and TAKE ACTION. Yellow Nepal has taken action and I’m proud to see Anish and Manisha along with their small team working passionately on their mobile app. 33 more words

Brand

From Ferguson to Erdogan: (De)Branding through Acts

Two news articles have been occupying my social media feeds: Ferguson jury decision and Erdogan’s comments on gender equality. A grand jury decided not to indict the police officer accused of fatally shooting an unarmed African American teenager, … 407 more words

Turkey

Nation Branding - "a graphic negotiation with the past, present and future"

I have just attended a presentation by guest speaker, Javier Gimeno-Martínez (of VU University, Amsterdam), in which he spoke about how the branding of Belgian regions combines references to local history with hopes for the united EU future. 520 more words

Criticism

Sweden Sans Launched

Nation branding has taken a step forward and a leap into the unknown as Sweden have become the first country to launch a national typeface. 278 more words

2014

Nation Branding In Times of Crisis

The underlying assumption of nation branding is that countries have images, whether they manage them or not. Moreover, some believe that national images serve as stereotypes as they enable people to make sense of the world around them. 1,004 more words

What are we measuring in nation branding?

Anholt-GfK Roper Nation Brands Index published its 2014 results a couple of days ago. I guess it is that time of the year that scholars start sharing their views on the issue. 672 more words

Nation/Place Brading