Nation Branding refers to a process by which a nation’s image can be proactively managed, monitored and evaluated in order to improve the nation’s reputation amongst international audiences. 1,518 more words
Tags » Nation Branding
Simon Anholt, Nation Branding expert, has launched a new index that qualitatively measures the ‘goodness’ of a country.
As described on the website, the idea is to measure what each country contributes to the common good of humanity in an increasingly globalised world. 3,422 more words
17 years after Tony Blair invited a number of celebrities and star performers to Downing Street as part ploy to rebrand Britain as “Cool” and “Hip”, David Cameron followed suit; throwing a star-studded bash at Downing Street which eerily echoed Blair’s attempt in 1997. 408 more words