Tags » Nation Branding

Sweden Sans Launched

Nation branding has taken a step forward and a leap into the unknown as Sweden have become the first country to launch a national typeface. 278 more words


Nation Branding In Times of Crisis

The underlying assumption of nation branding is that countries have images, whether they manage them or not. Moreover, some believe that national images serve as stereotypes as they enable people to make sense of the world around them. 1,004 more words

What are we measuring in nation branding?

Anholt-GfK Roper Nation Brands Index published its 2014 results a couple of days ago. I guess it is that time of the year that scholars start sharing their views on the issue. 672 more words

Nation/Place Brading

The image of the nation

Companies use PR instruments to create, establish or change their corporate and products’ image. States also do this. However, Nation Branding is usually done in a less open way. 333 more words

PR Instruments

CFP Brand Jamaica Symposium

Re-Imagine Jamaica: Unlimited Possibilities
A Brand Jamaica Symposium
July 16-17, 2015

The Re:Imagine Jamaica Project, in association with the Center For Leadership and Governance, University of the West Indies, Jamaica, invites paper proposals for the Brand Jamaica symposium entitled “Re-Imagine Jamaica: Unlimited Possibilities” to be held on July 16-17, 2015 at the University of The West indies, Mona Campus, Kingston, Jamaica. 504 more words


Exploring the Use of Hashtags

A Swedish diplomat once asked me how one can reduce the complexities of international diplomacy to a 140 character tweet. I responded by saying that Twiplomacy must be regarded as an art form, one that uses the language of twitter in order to condense foreign policy initiatives or official statements into short bursts of diplomacy. 617 more words