Blogs about: National Branding

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Its time for us all to deliver our Brand Promise

So, British parliament is learning about branding?  Or at least one of it’s fundamental principles.  With MP’s expenses becoming the subject of the worst scandal in British Parliamentary h… more →

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Its time for us all to deliver our Brand Promise

phildarb wrote 1 month ago: So, British parliament is learning about branding?  Or at least one of it’s fundamental princi … more →

Tags: Brand, brand character, Brand Development, Brand Discovery, Brand Model, Brand Name, Brand Promise, Branding, Brands

(Appropriately,) The Cultural Cringe Sets In

artneuro wrote 7 months ago: It’s Now Official ‘Australia’ is a flop. With a budget of $197million, the picture … more →

Tags: General, film, Cinema, Movies, Baz Luhrman's Australia, Australia, James Bond, Gross National Cool

The world is watching!

phildarb wrote 8 months ago: Much has already been written about the Obama victory in the US elections and I am sure there will b … more →

Tags: American, Barack, Brand, Brand Development, Brand Discovery, Brand Model, Brand Promise, Branding, Brands

Well it bloody well happened at Tourism Australia, didn't it? — 1 comment

phildarb wrote 8 months ago: I just knew it when I wrote about this in February!  I’ve been waiting in trepidation for … more →

Tags: advertising, American, Australia, Australian Tourist Commission, bankers, Baz Luhrmann, Brand, Brand Development, Brand Name

Bridging the chasm between your boardroom and the front line

phildarb wrote 1 year ago: I recently spent a few days at home in the UK and discovered UK morning TV. In particular a BBC pro … more →

Tags: Below the line, Brand Development, Brand Discovery, Brand Model, Brand Promise, Brands, Business Development, CRM, customer

Jerry Springer nails National Branding — 1 comment

phildarb wrote 1 year ago: I was watching Question Time on the BBC in the UK yesterday evening and one of the topics of conver … more →

Tags: BBC, Brand, Brand Development, Brand Discovery, Brand Model, Brand Promise, Brands, Community, Full Effect

That National Branding thing again! — 1 comment

phildarb wrote 1 year ago: I’m back in the UK for a while at the moment and my inadvertent, but perfect timing landed m … more →

Tags: Brands, Marketing, Strategy, Brand, Consulting, Czech, internal marketing, Management, phil darby

Mobile Billboards - The Best Deal in American Advertising — 1 comment

web2world wrote 1 year ago: A Marketing Marvel: Trucks Add Fuel to American Advertising by Daniel Sage  Let’s face it, as far a … more →

Tags: Ad Agencies, billboards, Local Advertising, Local Advertising Agency, Mobile Billboards, Mobile Media, Outdoor Advertising, Small Business Promotion, Truckside Ads


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