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Carphone Warehouse gets into big data through customer journey #bigdataeurope

With retail operations in 8 countries and a growing portfolio of telecommunications services, Carphone Warehouse is currently Europe’s largest independent mobile retail outfit. Paul Scullion, head of business intelligence at Carphone Warehouse explains to Business Cloud News how the company is using a combination of big data technologies to help improve retail customer service and eventually, help telcos improve their offerings. 760 more words

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