Photo by: Rowan Simpson
What is a Netnography?
I’ll admit, the first time I heard the term I had no idea what to make of it. 466 more words
Netnography is a relatively new phenomenon that is on the increase as a result of the proliferation of digital media and consumers turning more towards online sources for product reviews and to discuss product choices with other consumers. 350 more words
I came to realize today, that the applicability of the term “ethnography” or “netnography” to my own research is somewhat limited. A comical but unsettling story that happened today demonstrated the limits of treating social media like Facebook as social “worlds” to be investigated holistically. 816 more words