Tags » Netnography

Introducing an Urban “Cyber Village”

Original post available at Jessika Tremblay’s research blog at www.NetnographicEncounters.com

In September 2013 I began systematically collecting data on a small urban neighbourhood in one of Indonesia’s “cultural hubs” – the royal city of… 510 more words

Digital Anthropology

Social media tracking and netnography

In my last post, I was demonstrating how financial companies can have a sense of humour in its branding. Scotiabank has one of the boldest television advertisements, but does the humanized personality correlate with some other assessments of the bank’s social media marketing? 2,578 more words

Netnography: Marketers in the Mist

Photo by: Rowan Simpson

What is a Netnography?

I’ll admit, the first time I heard the term I had no idea what to make of it.  466 more words

Social Media

What place does netnogrpahy have in marketing?

Netnography is a relatively new phenomenon that is on the increase as a result of the proliferation of digital media and consumers turning more towards online sources for product reviews and to discuss product choices with other consumers. 350 more words