Blogs about: Network Behavioral Targeting

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Analyzing Behavioral Targeting Best Practices

On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congress and elsewhere, to be careful not to use a broad brush when determining the best practices for the… more →

The Lunch Pail

Analyzing Behavioral Targeting Best Practices

Josh Gordon wrote 1 week ago: On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congre … more →

Tags: Behavioral Targeting, direct digital marketing, internet governance, knotice, The Online Marketing Space, Accountability Principle, behavioral targeting industry analysis, behavioral targeting industry expert, behaviorally targeted ad

BT's Official Self-Regulation Proposal — 1 comment

Josh Gordon wrote 1 week ago: After much speculation, the proposed standards of self-regulation for behavioral targeting have … more →

Tags: Behavioral Targeting, Best Practices Insight, internet governance, behavioral targeting technologies, Best Practices, definition of behavioral targeting, Dianna Dilworth, direct digital marketing, dm news

Swine Flu and the Case of the Contextual Ad

Josh Gordon wrote 2 months ago: We post a great deal about behavioral targeting on the Lunch Pail under a variety of different, dist … more →

Tags: Behavioral Targeting, The Online Marketing Space, Affiliate Networks, Google, twitter, onsite behavioral targeting, Yahoo, Ad Age, Contextual ads

How To Classify Types of Behavioral Targeting

Josh Gordon wrote 6 months ago: Yesterday, I had the pleasure of attending a Behavioral Targeting Standards Consortium (BTSC for … more →

Tags: internet governance, Behavioral Targeting, The Online Marketing Space, behavioral targetin industry, behavioral targeting definition, Behavioral targeting standards consortium, BTSC, consumer privacy groups, contextual targeting

Surviving Online Marketing Innovation

Josh Gordon wrote 8 months ago: Survival of the fittest. Ever since Darwin hopped on an exploratory cruise and developed his ideolog … more →

Tags: Behavioral Targeting, The Online Marketing Space, "BT Crash", adzilla, behavioral targeting industry, Darwin, data versus privacy, defining behavioral targeting, Invisible Hand

Behavioral Targeting – The Debate — 1 comment

Josh Gordon wrote 11 months ago: In a previous post I discussed the business questions that persist around network behavioral targeti … more →

Tags: internet governance, Online Channel Trends, behavioral targeting debate, online consumer privacy debate, U.S. Senate, US Senate privacy debate, Congress, Political Junkie, Jim DeMint Republican Senator from South Carolina

Is Behavioral Targeting Really Internet Stalking? — 4 comments

Lesley Matt wrote 12 months ago: Fresh out of college, and with only traditional marketing tools under my belt, I started at Knotice … more →

Tags: New to Online Marketing, 2 types of behavioral targeting, ad network, ad noise, Behavioral Targeting, ClickZ, digital marketing world, Ebay, ecommerce


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