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Blogs about: Neuropersona

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Japanese Intelligence

scenario2 wrote 1 day ago: “In this groundbreaking new study, Japanese scholar Ken Kotani re-examines the Japanese Intell … more →

Tags: Brand War, brand value, Predictive Analytics, Brand as Strategy, Swarm Branding

Japan Persona

scenario2 wrote 4 days ago: Persona in Japan are gaining followers in the corporate world as the value of the technique becomes … more →

Tags: Fractal, fractal analytics, fractal marketing, manga, media, neuromarketing, persona behaviour, persona dna, Predictive Analytics

Fractal Business Models and Analytics

scenario2 wrote 6 days ago: Successful Business Model Innovation You may be tempted to re-think how you view successful business … more →

Tags: SpeedSynch, AdScenario, Scenario2, Acqusition, Mergers and Acquisitions, Idea Exchanges, fractal business models, fractal analytics, fractal persona

三井ベンチャーズ ideal Competition 2010

scenario2 wrote 2 weeks ago: 三井ベンチャーズ ideal Competition 2010. MITUSI is looking for NEW IDEAS and to help their Value Network Par … more →

Tags: Brand War, story lens, brand value, advertising, quantum entanglement, media, Brand as Strategy, Swarm Branding, Advertising Wars

Go-to-Market Risk Free

scenario2 wrote 3 weeks ago: This post may not be appropriate for everyone. Arbitrage The simultaneous purchase and selling of an … more →

Tags: SpeedSynch, AdScenario, Scenario2, merger, Acqusition, Bridge+Flywheel, Mergers and Acquisitions, Idea Exchanges

Triple Bottom Line Meets Business

scenario2 wrote 1 month ago: 3conomy Zone Where Business meets the Triple Bottom Line … more →

Tags: 3conomy, Scenario2

Out of Synch Analytics Hurt

scenario2 wrote 2 months ago: Competing on Analytics is a common refrain in the executive suite but when analytics get out of sync … more →

Tags: SpeedSynch, AdScenario, Scenario2, Brand, merger, Acqusition, Bridge+Flywheel, Mergers and Acquisitions, Idea Exchanges

Adobe buys OMNITURE

scenario2 wrote 2 months ago: ‘SpeedSynch’ aligns Media to Customers and Product to Customers which is critical to suc … more →

Tags: Brand War, Persona, brand value, advertising, Predictive Analytics, media, Brand as Strategy, merger and acquisition, SpeedSynch

Adobe Speed Dating

scenario2 wrote 2 months ago: Adobe is Speed Dating so that you create new Content to serve Web Visitors Adobe has been on an acqu … more →

Tags: Brand War, Persona, Predictive Analytics, merger and acquisition, Idea Warfare

Speed Dating for Products and Customers1 comment

scenario2 wrote 2 months ago: SpeedSynch is ’speed dating’ for PRODUCTS to CUSTOMERS.   SpeedSynch and Stories We iden … more →

Tags: SpeedSynch, AdScenario, Scenario2, Brand, Acqusition, Mergers and Acquisitions, Idea Exchanges, Idea Markets, Speed Dating

Bridge and Flywheel

scenario2 wrote 2 months ago: SpeedSynch delivers  BRIDGE+FLYWHEEL technologies to help companies adapt quickly and push back the … more →

Tags: Performance-Management, persona behaviour, success metrics, Predictive Analytics, Bridge+Gasket, Mergers&Acquisitions, advertising

Mergers and Acquisitions1 comment

scenario2 wrote 2 months ago: In the experience of our clients understanding where you are and where you should go or measurement … more →

Tags: SpeedSynch, AdScenario, Scenario2, Brand, merger, Acqusition, Bridge+Flywheel, Mergers and Acquisitions, Idea Exchanges

Brand Disaster by SEO

scenario2 wrote 2 months ago: Words are to SEO what stories are to Brands and if these two things are confused, you may end up wit … more →

Tags: Brand War, Persona, brand value, advertising, Predictive Analytics, media, Brand as Strategy, story lens, Brand Churn

Is this Afghanistan?

scenario2 wrote 2 months ago: Is this Afghanistan?   SAP/BO fires the first shot with Don Tapscott,  IBM/Cognos counters with Malc … more →

Tags: Brand War, Persona, advertising, media, tipping point, story lens, Idea Warfare, Academic Research, Brand as Strategy

Yahoo Personati

scenario2 wrote 3 months ago: Yahoo has used personae for close to ten years now to help them serve their customers better and max … more →

Tags: neuroscience marketing, persona behaviour, Persona Expertise, Persona Marketing, Persona Strategy, Predictive Analytics, Marketer, Marketing, marketstory

Yahoo and Future Facing Perspectives1 comment

scenario2 wrote 3 months ago: Yahoo and Future Facing Perspectives The Yahoo ‘announcement’ below via Yodel Ancedotal … more →

Tags: Bing!, Buyology, manga, media, neuromarketing, persona behaviour, persona dna, Persona Marketing, Predictive Analytics

Media and Neuropersona

scenario2 wrote 3 months ago: Media financial disaster stories are plentiful and reflect the times, though it is interesting to ob … more →

Tags: persona behaviour, persona dna, Persona Marketing, Predictive Analytics, Proximity search, neuro persona neuropersona behaviour science marketing

One Neuropersona: Mardi Gras | Carnival Mask

scenario2 wrote 3 months ago: Masks are simple ways to express to an audience the behaviours they might expect from its wearer or … more →

Tags: Bing!, Buyology, manga, media, neuromarketing, persona behaviour, persona dna, Persona Marketing, Predictive Analytics

Yahoo! blows by Google!

scenario2 wrote 3 months ago: Yahoo just acquired a small company to make Yahoo Mail an on-ramp to Flickr. Seems too simple?  You  … more →

Tags: Brand War, Persona, story lens, brand value, advertising, quantum entanglement, media, Brand as Strategy, Swarm Branding


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