Blogs about: New Age Marketing
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SOFT POWER MARKETING
“As a marketer, it’s not a question of what comes to your mind, it’s a question of why.” Soft Power Marketing (SFM) first came to my mind when an incident happened with my ex-roommate. My friend had f… more →
New Age Marketing Blog
SOFT POWER MARKETING
wrote 17 hours ago: “As a marketer, it’s not a question of what comes to your mind, it’s a question of why.” Soft Power … more →
POWER PACKED ADVERTISING
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wrote 1 week ago: While browsing through the shelves of the hypermarket to buy groceries for the next month, I came ac … more →
IS A COMPANY LOGO THAT IMPORTANT?
wrote 2 weeks ago: One might think that the importance of a logo is hugely overblown, especially if the business is not … more →
Launch of SMS Marketing
wrote 3 weeks ago: New Delhi, Delhi, November 19, 2009 /India PRwire/ Eixil Technosoft enters Digital marketing arena w … more →
Do Your Clients Reflect Your Business Philosophy?
wrote 1 month ago: As a business owner, I, like you, understand that during these times why many would think that any … more →
MARKETING THE DEAD
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wrote 1 month ago: Long Live the King of Pop. So say the fans and so do the marketers. Michael Jackson died at the age … more →
CONTENT MARKETING
wrote 1 month ago: Content marketing is the new sensation that will excel particularly in this time of recession for an … more →
The (Lack of) Wisdom of Crowds
wrote 1 month ago: For the sake of this post, let us get all the jargon out of the way: 1. Crowdsourcing 2. Community-b … more →
IT TAKES TWO TO TANGO: MARKETING AND SUPPLY CHAIN
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wrote 1 month ago: The fundamental requirement for any business to survive in this world is to create value differentia … more →
BRANDING NATIONS
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wrote 1 month ago: Malaysia, Truly Asia. Incredible India. 100% Pure New Zealand. Happiness on Earth, Thailand. Ultimat … more →
SEXING UP THE AD
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wrote 1 month ago: ‘Aamasutra’. The name sounds like new age edition of the Kamasutra; but actually it’s th … more →
INNOVATIVE PRICING
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wrote 1 month ago: In this very dynamic environment today, the customer experience plays a very critical role especiall … more →
SMOKING KILLS. BUT SO DOES TRADITIONAL MARKETING.
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wrote 1 month ago: If you can’t stop smoking, cancer will!! Heard that one before? How about, ‘There are cooler w … more →
THE CHALLENGES OF ONLINE BRANDING
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wrote 1 month ago: While the reach is wide and benefits are many, India is a country where internet usage is yet to pen … more →
The Time Has Always Been Now...
wrote 1 month ago: When it comes to marketing the time to get started is now (or yesterday depending upon your level of … more →
MYSTERY PRODUCTS
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wrote 2 months ago: It’s fascinating to see how companies use new and innovative techniques to woo the consumers. Compan … more →
RECESSION BRANDING
wrote 2 months ago: Today, everyone says that we are facing a recession and that customers are getting into a cocoon. Th … more →
WIN-WIN-WIN STRATEGY
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wrote 2 months ago: Inexpensive designer wear is a paradox but is the reality of our times. JCPenney has recently launch … more →
THE FAIR INDIAN MAN
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wrote 2 months ago: There has been a strong obsession for fair skin among the Indians although majority of Indians are n … more →
