Blogs about: New Business Tactics

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Six Ways Ad Agencies Are Gaining New Business

I can tell by my blogs analytics that any time I’m providing examples for how agencies are obtaining new business it generates lots of interest.  Rupal Parekh, in a recent Ad Age article, provid… more →

FUEL LINES Fueling Ad Agency New Business Through Social Media

Ad Agencies Need A Consistent PR Strategy for New Business

Michael Gass wrote 16 hours ago: One of the most effective forms of communications for ad agencies is a public relations strategy. T … more →

Tags: new business tools, Public Relations, ad agency PR, advertising agency promotion, advertising Nashville, BOHAN advertising and marketing, David Bohan, Don Beehler, jamie dunham

Top 25 Reasons Why Ad Agencies Should Start a Blog — 7 comments

Michael Gass wrote 7 months ago: “No single thing in the last fifteen years, professionally, has been more important to my life than … more →

Tags: Social Media, ad agency new business, advertising agency blog, Michael Gass, midsize ad agencies, new business tools, small ad agencies, Social Marketing, Social Networks

8 Benefits to Writing A Book and Six Ways to Publish It Online — 6 comments

Michael Gass wrote 3 months ago: Writing a book a book can put your agency on the map. It benefits new business.  When I started m … more →

Tags: New Business Tips, the power of nice, Ad Agencies, new business, Bob Hoffman, The Ad Contrarian, Hoffman Lewis, Steve McKee, McKee Wallwork Cleveland

Six Ways Ad Agencies Are Gaining New Business

Michael Gass wrote 3 months ago: I can tell by my blogs analytics that any time I’m providing examples for how agencies are obt … more →

Tags: New Business Trends, Social Media, Ad Age, ad agency new business, examples, Rupal Parekh

Build Ad Agency New Business Virally — 3 comments

Michael Gass wrote 5 months ago: Viral marketing campaigns are a great way to generate awareness for your agency and provide opportun … more →

Tags: New Business Tips, New Business Trends, ad AGENCY, blogstorm, Brande3, Patrick Aloft, Viral Campaigns, Viral marketing

ADBOWL: Ad Agencies Should be "Creative" Promoting Themselves — 3 comments

Michael Gass wrote 6 months ago: You’ve probably heard of ADBOWL, but you may not know that the idea originated  at a midsize a … more →

Tags: New Business Tips, New Business Trends, AdBowl, Adweek, Albuquerque, McKee Wallwork Cleveland, NM, Rassai Interactive, Steve McKee

Is Cold Calling an Effective Ad Agency New Business Tactic? — 8 comments

Michael Gass wrote 6 months ago: The second most read FUEL LINES article in 2008 and the one that generated the most debate:  Is it t … more →

Tags: New Business Trends, Michael Gass, Social Media, new business, cold calling, twitter, ad AGENCY, tactic, twtpoll

A Simple Twitter Formula for Ad Agency New Business — 9 comments

Michael Gass wrote 6 months ago: Twitter is the second leading traffic generator for FUEL LINES. One of the best helps I found when I … more →

Tags: New Business Tips, new business tools, New Business Trends, 70-20-10 formula, ad agency new business, Angela Maiers, Michael Gass, twitter, Twitter Engagement Formula

How to Get Started Using Social Media for Ad Agency New Business — 2 comments

Michael Gass wrote 7 months ago: I’m often asked what is the very first step in developing a new business program for a small-t … more →

Tags: New Business Tips, new business tools, New Business Trends, Social Media, ad agency blog, ad agency new business, advertising, Blog, google reader

How to Create Ad Agency Brand Evangelists for New Business — 2 comments

Michael Gass wrote 7 months ago: What would it be worth to your agency to have literally hundreds of  people who were willing to comm … more →

Tags: New Business Tips, New Business Trends, Social Media, ad agency blog, ad agency new business, BRAND EVANGELISTS, Mack Collier, Michael Gass

Milestones Reached for Ad Agency New Business — 6 comments

Michael Gass wrote 7 months ago: This past month marked a few milestones for me. First, November was my first year anniversary for Mi … more →

Tags: Fuel for Thought, New Business Tips, new business tools, New Business Trends, Social Media, ad agency new business, Blogging, Michael Gass, Social Marketing

Ad Agency Tour As a New Business Tactic — 3 comments

Michael Gass wrote 7 months ago: It amazes me that many agencies don’t take better advantage when prospective clients visit their of … more →

Tags: New Business Tips, ad agency new business, ad agency tour, Michael Gass, midsize ad agencies, new business tactic, small ad agencies

The Fourth of Five Ways to Promote Your Ad Agency Using Social Media — 3 comments

Michael Gass wrote 7 months ago: 4. Blogs are one of the most notable social media tools. Marketing methods have changed significant … more →

Tags: New Business Trends, Social Media, ad agency blog, ad agency positioning, ad agency promotion, agency new business consultant, Agency New Business Tactics, Agency New Business Trends, Michael Gass

The Third of Five Ways to Promote Your Agency Using Social Media — 3 comments

Michael Gass wrote 7 months ago:   3. Create a social media marketing plan. In ‘Alice in Wonderland’, Lewis Carroll wrot … more →

Tags: New Business Tips, New Business Trends, Social Media, ad agency promotion, marketing 2.0 plan, Michael Gass, midsize ad agency, small ad agency

The Second of Five Ways to Promote Your Agency Using Social Media — 4 comments

Michael Gass wrote 7 months ago: 2.  Participate! Join the conversation.  I’ve heard agency principals say that they have bette … more →

Tags: New Business Trends, ad agency blog, ad agency promotion, Marketing 2.0, Michael Gass, midsize ad agencies, sergio zyman, small ad agencies

The First of Five Ways to Promote Your Agency Using Social Media — 12 comments

Michael Gass wrote 8 months ago: 1. Learn to Use Social Media  Eric Kintz, a Hewlett-Packard marketing exec and blogger said: “ … more →

Tags: New Business Tips, New Business Trends, Social Media, ad agency business development, agency blog, agency new business, Marketing 2.0, Michael Gass, midsize ad agency

Attract Prospective Ad Agency Clients with Rich Content — 3 comments

Michael Gass wrote 8 months ago: Blogs are becoming the “gateway” to learning about your agency. Your agency’s Web … more →

Tags: New Business Tips, Social Media, ad agency blog site, ad agency new business, ad agency new business tools, Advertising Agency New Business, Michael Gass

Ad Agency Creates Online Film Festival on YouTube — 6 comments

Michael Gass wrote 8 months ago: Park & CO president, Park Howell, came up with a great idea to help his ad agency staff better u … more →

Tags: new business tools, New Business Trends, Social Media, ad agency film festival, Courtney Steuck, Dogster.com, heidi moore, Kim Hodge, Park and co

Increasing Your Agency's Online Footprint for New Business

Michael Gass wrote 9 months ago: I just received a forwarded email from one of my clients that I wanted to share. It was from a prosp … more →

Tags: New Business Tips, New Business Trends, Social Media, ad agency new business, Michael Gass, small ad agencies, midsize ad agencies, off madison ave, Locomotion Creative


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