Challenge: Extend Krafts communications into the mobile market Idea: Leverage Kraft’s authority with mom’s in the food product category by creating a useful mobile application for the on-t… more →
Sunny Side Upwrote 3 weeks ago: The Sea Shepherd ship steve irwin finally “set sail” today, and they are now officially … more →
wrote 1 month ago: Have you heard? As of last night, I am driving a 2010 Honda Insight, courtesy of John Eagle Honda. I … more →
wrote 2 months ago: At the moment, our group is involved in a picaresque campaign set in the Seven Kingdoms and the West … more →
wrote 2 months ago: Here’s the skinny on a new Pathfinder campaign kicking off tomorrow night here at Organized Pl … more →
wrote 4 months ago: Yep you read right. The Portal: Prelude team is working with Valve in making another campaign for Le … more →
wrote 4 months ago: This year’s back-to-school shopping season will be quite different than years past, thanks to the fo … more →
wrote 6 months ago: When it comes to brands and their positioning and packaging, marketers get bored of them long before … more →
wrote 6 months ago: Britannia Building Society is launching a campaign that focuses on the rewards offered for existing … more →
wrote 7 months ago: Challenge: Extend Krafts communications into the mobile market Idea: Leverage Kraft’s authorit … more →
wrote 7 months ago: Challenge: Engage with, and expose a younger audience to the Miracle Whip brand Idea: Miracle Whip i … more →
wrote 8 months ago: Well, after a long hiatus it finally happened; we got back together for some actual roleplaying (ins … more →
wrote 8 months ago: Volvo has come out with a new campaign that’s innovative, entertaining, and purposeful. The ov … more →
wrote 8 months ago: Twitter is the most talked about ‘new’ social communication tool right now. Brands are a … more →
wrote 9 months ago: Dabur India, which recently launched a new range of dandruff control shampoos under its Vatika range … more →
wrote 1 year ago: The idea of inviting customers to join a program, then encourage them to continue trading in exchang … more →
wrote 1 year ago: According to Heika, players are starting to work out each day in Frisco starting at about 9:45am … more →
wrote 1 year ago: UK rapper Sway Dasafo will lend his support to a new campaign called A-VIBE and The Believe Collecti … more →
wrote 1 year ago: Yup. It’s true! M.I.A. is apparently the face of the Spring/Summer collection. … more →