So what do you do when you have a beer reviled in its home country? Well, you release another beer under the same name to sell to the people who dislike the other one so much. 470 more words
Tags » New Coke
A couple decades ago, Coca-Cola tried to reinvent itself with a new formula only to find customers liked the old formula better.
It was a costly flop, but the company brought back the old formula as Coca-Cola Classic, and New Coke was quickly scrapped. 203 more words