Tags » New Coke

Cadbury’s Creme Egg- Why Firms Must Embrace Irrationality

Have you tasted a Cadbury’s Creme egg recently? I have. And I can’t taste the difference between the one I ate this year, and the one I ate last year. 1,008 more words

Branding

I Really Am That Chronological Age

Happy 778th post!

No particular reason for the happy announcement other than I felt like the blog needed some happiness post.

“Now you kids with your loud music, and your Dan Fogleberg, your Zima, hula hoops and pac-man video games, don’t you see? 515 more words

Daily Thought

Reviled Foster's finds a friend

So what do you do when you have a beer reviled in its home country? Well, you release another beer under the same name to sell to the people who dislike the other one so much. 470 more words

Beer Business