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B2B search leads: Quality over quantity
When it comes to most things in life, opting for quality over quantity is typically the best way to go. The same goes for your business to business marketing efforts. Judging a marketing program by th… more →
Training Marketer
Photos on Canvas making headway in Corporate Australia
printingphotosoncanvas wrote 2 weeks ago: Photos on canvas are becoming the new trend in many top corporate environments. With photo on canva … more →
B2B search leads: Quality over quantity
trainingtime wrote 3 weeks ago: When it comes to most things in life, opting for quality over quantity is typically the best way to … more →
Business success in four minutes flat
trainingtime wrote 1 month ago: Why do so many people reach succes and then fail? Analyst Richard St. John took the lessons he learn … more →
Boost conversions with simple registration changes
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trainingtime wrote 1 month ago: The thought of testing big new campaign strategies may be as scary to businesses as an eight year ol … more →
Twitter to swim with the big fishes in business marketing
trainingtime wrote 1 month ago: Most of the Twitter users who use it to promote their small business expect their company’s use of t … more →
Don't drop the price, fatten the offer
trainingtime wrote 2 months ago: Yes, everyone is well aware that we’re in a recession and customers everywhere are looking for … more →
Taking direct marketing back to the future
trainingtime wrote 2 months ago: While many marketers continue their search for the next-best, latest-and-greatest media tactic to ge … more →
More B2B buyers using Web 2.0 to decide
trainingtime wrote 2 months ago: B2B marketers who dismiss social trends in buying as a strictly consumer trend are wrong, very wrong … more →
Database Marketing - Square One
kbconway wrote 3 months ago: Your C-Suite have decided that it is time to delve into the world of database marketing. They want y … more →
Which is More Important in a Company Name; Being Unique or Being Relevant?
kbconway wrote 3 months ago: Not often, but on occasion marketers are called on to name a new product, a new company, or new syst … more →
B2B’s bread and butter: The white paper
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trainingtime wrote 3 months ago: White papers, B2B's bread and butter InformationWeek recently released an insightful report on … more →
Three types of people in B2B sales, who are you?
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trainingtime wrote 3 months ago: According to marketing guru Seth Godin, There are only three kinds of people in business to business … more →
Marketing in a recession, beware of zombies
trainingtime wrote 3 months ago: Todd Defren, author of the PR-Squared blog and a principal at SHIFT Communications, posted an insigh … more →
Personal Branding - Believe the Hype!
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kbconway wrote 3 months ago: What is a personal brand or personal brand consultant? I had heard the term before and kind of roll … more →
Who says B2B videos have to be boring?
trainingtime wrote 4 months ago: There’s been a debate going around recently that business to business marketing has no place i … more →
Fun with B2B marketing videos. Yes, fun.
trainingtime wrote 4 months ago: When you start talking about B2B marketing videos, many people stop listening. In the past, B2B vira … more →
Improve product visibility with Google Base
trainingtime wrote 4 months ago: Google Base is a free service from Google that allows you to submit information about your company … more →
Mixing social media and B2B, it can be done
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trainingtime wrote 4 months ago: Think your B2B products are too technical for social media? Don’t think B2B buyers would participate … more →
CMOs say traditional methods are “broken”
trainingtime wrote 4 months ago: Almost nine out of ten (87%) of U.S. CMOs and marketing managers believe branding initiatives need t … more →
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