Blogs about: New Pepsi Logo

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Pepsi Branding: Confusion or Strategy?

Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the brand to go reverse course and go back to what didn’t seem to … more →

eyecube

A new spin on the Pepsi logo. — 1 comment

johnfurgurson wrote 1 month ago: by John Furgurson  The new Pepsi logo is generating hives of buzz in branding and design circles. It … more →

Tags: Daily Posts, arnell, Arnell Branding, cola wars, Pepsi, Pepsi brand, Pepsi Logo, Pepsi packaging, Peter Arnell

Pepsi Branding: Confusion or Strategy? — 13 comments

Rick wrote 2 months ago: Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand … more →

Tags: Innovation, Pepsi, Obama Logo, Coca-Cola, PEPSI THROWBACK

SOMETHING FOR EVERY BAT BOY — 2 comments

Garrett Hawley wrote 4 months ago: BOSTON, MA – A local citizen decided to spice up Pepsi’s new ad campaign banners in Bos … more →

Tags: Mutants, TopStory, Bat Boy, Batboy, Boston, Massachussettes, Pepsi, pepsi ad campaign, pepsi hope

Pepsi and Korean Airlines

pmcgraw wrote 4 months ago: Question of the Day: Before Pepsico committed to spending tens of millions of dollars promoting thei … more →

Tags: Pepsi, Korean Airlines

That new Pepsi logo is the product of mind-blowing BS — 10 comments

Pax Arcana wrote 5 months ago: Pax Arcana Like most normal human beings, when I saw the new Pepsi logo a while back I thought the c … more →

Tags: Science, Dan Brown, Design, gawker, logos, Pepsi

For Those Who Think Young — 6 comments

ryanpez86 wrote 5 months ago: I get it, Pepsi.  You’re the choice of a new generation.  That’s very cute.  Please stop cramming it … more →

Tags: Coca-Cola, Coke, fat guy, Pepsi, Soda

Best & Worst Branding of 2008

post-it notes wrote 6 months ago: … more →

Tags: marketing & the web, Branding, www.underconsideration.com

Pepsi Unveils New Logo Which Makes You Smile — 1 comment

Bootsmannundtornado wrote 8 months ago: Yes, Pepsi is changing the logo for the 11th time in its 110-year history. Although it was alread … more →

Tags: Miscellaneous, Advertising Age, Consumers, Marketing magazine, Pepsi, Poll, Soft Drinks

Pepsi and Targeting Influentials

Rick wrote 8 months ago: Fizz Buzz Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in s … more →

Tags: Insight, Ideas!, PSFK, Rob Walker, Rohit Bhargava, Pepsi, coke zero, Greg Verdino, Chris Brogan

The New Pepsi?

David wrote 8 months ago: Wow.  What a big change from the current logo.  Now it just looks like a cheap store brand product. … more →

Tags: Video, Yum!, What the F%$#, Pepsi, Pepsi Logo, New Pepsi, Pepsi Logo Video, New Pepsi Logos, Pepsi Logos

New Pepsi Logo — 3 comments

wrongdude wrote 8 months ago: Grabbed this from Adage Pepsi is poised to launch this new logo, that no doubt cost 100 million, gag … more →

Tags: Daily (Kinda), Dr. Evil, horrible type treatment, logo redesign, obama pepsi, Pepsi, Pepsi cola logo, PepsiCo, turd


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