Blogs about: New Product Success
Featured Blog
Discover B2B customers’ needs with a “stalking horse” idea
Screening out foreseeable new product failures as early as possible Ninety percent of a new B2B product’s development costs occur after the idea evaluation stage.1 To limit financial loss on new produ… more →
George Castellion
How Rockler Develops Award-Winning Products
wrote 3 weeks ago: Rockler Silicone Glue Brush System Looking at how other companies or industries deal with product de … more →
Discover B2B customers’ needs with a “stalking horse” idea
wrote 2 months ago: Screening out foreseeable new product failures as early as possible Ninety percent of a new B2B prod … more →
Rule of 40 Phone Conversations ... and New Product Success
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wrote 6 months ago: Who do you talk with in the 40 conversations? On the other end of each phone conversation are prospe … more →
The Hedgehog, The Fox and … New Product Success
wrote 7 months ago: Business unit teams putting together a new product portfolio may find it rewarding to think like bot … more →
3 Stumbling Blocks To Avoid When You Ask For Customers’ Needs
wrote 8 months ago: 1. You have your company’s logo tattooed (figuratively) on your forehead. To you, the logo is invis … more →
Remove suds-clog from your new product pipeline
wrote 11 months ago: Too much detergent added before starting the washing clogs the machine with suds. Too many ideas, un … more →
Growth opportunity? … Or a time and talent trap?
wrote 1 year ago: Most people miss opportunity when they see it, because it comes wearing coveralls and looks like wor … more →
Does arrogance keep your idea from new product success?
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wrote 1 year ago: Never be the brightest person on the room; then you can’t learn anything James Watson1 New product d … more →
Stuck in neutral? … Try eliciting latent needs
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wrote 1 year ago: Sales people love to sell what their best customers want. However, most often what customers want ar … more →
Raise your new-product success rate by eliciting latent needs
wrote 1 year ago: For new product success, change your market orientation from responsive to proactive · Recent e … more →
When You Have Something New
wrote 1 year ago: Do you have a new product or indication? New sales initiative? Want to get out of the gate faster th … more →
When You Have Something New
wrote 1 year ago: Do you have a new product or indication? New sales initiative? Want to get out of the gate faster th … more →
MicroMessaging: Use "Silent Messages" to Motivate Reps
wrote 1 year ago: Sales reps, sales managers, and physicians are constantly sending nonverbal messages. These message … more →
Help Docs Believe
wrote 1 year ago: Do you have a new product or message? Want to eliminate physician skepticism? Looking for a faster w … more →
Help Docs Believe
wrote 1 year ago: Do you have a new product or message? Want to eliminate physician skepticism? Looking for a faster w … more →
Winning Aerial Dogfights and Exploiting New Product Opportunities
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wrote 1 year ago: What do winning aerial dogfights and exploiting new product opportunities have in common? Uncertaint … more →
When “thought world” collisions produce light, not heat
wrote 1 year ago: In groundbreaking research on product development, Deborah Dougherty introduced the image of thought … more →
When Do Physicians Respond?
wrote 2 years ago: We’ve all heard that it takes 7-10 repetitions to change physician behavior. Here’s a gr … more →
When Do Physicians Respond?
wrote 2 years ago: We’ve all heard that it takes 7-10 repetitions to change physician behavior. Here’s a gr … more →
