For the past few weeks I have been doing some in-depth research on technology and journalism, and one thing I have concluded is that online technology is requires a new approach to journalism–one that gets the audience involved. It’s a reader-experienced based model–no more of the age-old rhetoric: “Just the facts mam.”

Now, news is emotional. News is personal. News is a story in the dramatic sense….in other words, it’s nothing like the AP report I found online today on the Rock Paper Scissors championship in Las Vegas.

http://cosmos.bcst.yahoo.com/up/player/popup/index.php?cl=8432301

After watching this clip, I thought: That’s it? What about the experience? What happens there? So many questions of curiosity. And then I was struck by just how badly journalists blow it by sticking to the traditional model. And intuition tells me, a good majority of journalists are still blowing it.