Tags » Niche Marketing

How will my book get on store shelves?

This is one of the most common questions I receive from authors. Before I answer, I want to bring up another common question: Why should I buy copies of my book? 620 more words

Reputation Building

Why You Should Fall in Love with Niche Markets

What makes a niche market is the combination of a consumer group and a specific service or product. By focusing on a specific group of people, you can really understand their behaviour, fears, frustrations, wants and needs. 531 more words

Marketing And Sales

Establishing Your Unique Selling Proposition (USP)

Here’s a worksheet to help you develop your USP if you don’t know what it is. — Christian

By David Scott Peters
Your USP is what differentiates you from all the other restaurants out there – especially the restaurants that look, smell and taste like yours. 248 more words


Late but not too late; late market entry strategies

Nobody remembers the second person who climbed Mt. Everest or set foot on moon. Why? Because we have a culture in which only the pioneers are revered. 583 more words

Business And Management