Tags » Niche Marketing

Is Niche marketing in business a good idea?

Niche marketing is when company’s or businesses target a specific part of the market. They are only focusing on a minority as they are not globalising their products which may not suit the rest of the market. 525 more words

Niche Marketing

Defining Your Niche Market

In my 10 years experience of working with clients, one thing I’ve noticed is; there are some business owners that have defined their niche market and have a clear picture of which it is they are marketing to and there are others that tend to waiver or be unsure. 667 more words


Niche marketing defeats large competitors

Just finished reading David and Goliath by Malcolm Gladwell. In the book Gladwell tells how apparent weaknesses instead may be to your advantage. Gladwell references to research regarding successful entrepreneurs having dyslexia in larger extent than others. 401 more words


How will my book get on store shelves?

This is one of the most common questions I receive from authors. Before I answer, I want to bring up another common question: Why should I buy copies of my book? 620 more words

Reputation Building

Why You Should Fall in Love with Niche Markets

What makes a niche market is the combination of a consumer group and a specific service or product. By focusing on a specific group of people, you can really understand their behaviour, fears, frustrations, wants and needs. 531 more words

Marketing And Sales