Tags » Nielsen

What Motivates Car Buyers Around the World?

There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world? 186 more words

Opportunity

Creating the Fabled 360 View of the Consumer

Despite years of online targeting, the idea of having a complete, holistic “360 degree view” of the consumer has been somewhat of a unicorn. Today’s new DMP landscape and cross-device identification technologies are starting to come close, but they are missing a key piece of the puzzle: the ability to incorporate key social affinities. 1,129 more words

Media Planning

Customers care about Corporate Social Responsibility

Many small and big companies do not communicate about their Corporate Social Responsibility (CSR) for several reasons. In some cases, they think they are not going to be trusted and that communication will turn against the image of the organization in form of accusations of green washing, for instance. 497 more words

Communication

Astros game gets a 0.0 TV rating again, and this time it might be more troubling

I am not much into Tv ratings especially for sports, but…this caught my eye and thought I would share this. How could this be possible? I sat through awful Mets, Knicks and Jets teams and never heard of a 0 rating…but this is a first. 448 more words

Sports

Astros Get Another 0.0 TV Rating

HOUSTON (CBS HOUSTON) – The Houston Astros made headlines at the end of the season last year when they posted a 0.0 rating during a late September… 208 more words

Sports

How will the 2014 NCAA men's basketball championship game fare in ratings?

Once again, it’s on!

As the 2014 NCAA men’s basketball championship game gets underway, there is no doubt that sponsors, advertisers, and network executives will be anticipating how the program will perform for CBS in respect to the Nielsen ratings. 197 more words

Sports Marketing & Media

YouTube Is Going to Use TV to Destroy TV

Google’s online video giant YouTube is supposed to be disrupting television. But the company still needs TV to get the message out there that it’s not just for cat videos anymore. 240 more words