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NFL Hangs Tough At Top Of Twitter TV Ratings Despite Miss America, Obama

Miss New York Nina Davuluri won this year’s Miss America competition, and the week’s Twitter TV ratings too, according to Nielsen. The most tweeted-about program of the week, however, was the NFL Thursday night matchup featuring the Baltimore Ravens, only days after its star running back was cut by the team after new video surfaced of his assault on his now-wife in a casino elevator. 481 more words

News

Can You Trust Your Customers?

It’s not news to any of you who are paying attention to media but we’re at a tipping point.

The cracks in the traditional patterns of… 411 more words

Reality Checks

My Mobile, Multiscreen Life – with More Living to Come

Like you, I’m very busy managing my life (personal and business) with my three screens: iPhone, iPad and Macbook Air. My use of each screen reflects the strengths – and weaknesses – of each, and I’m still largely tethered to any one screen for any given task. 723 more words

Innovation

Pinoy, isa sa mga nangunguna sa online shopping industry

MGA PILIPINO na naman, oo tama ang nabasa n’yo, tayo na naman ang isa sa mga nangunguna at pinakaaktibo pagdating sa larangan ng online shopping sa rehiyon ng Asya. 24 more words

News

Four golden rules to manage your product launching, by Nielsen

As you probably know, 75% of product launching fails within a year. That’s a pity.

Here is the Nielsen Breakthrough Innovation Report (available here… 122 more words

Marketing

Netflix: Growth In Digital Streaming Will Mean More Subscribers

The recent Cross Platform Report by Nielsen highlights the rapid transition of Americans, from TV channels to digital videos. The trend toward online streaming from traditional cable TV continues to drive growth for online streaming service giant Netflix, while it serves as a threat for cable TV networks such as Dish Network, DirecTV, and Time Warner Cable. 106 more words

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