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The ratings system that could change the TV industry forever

Television ratings have long been a bit of a crapshoot, though they’re much more accurate than they used to be. Even so, today’s TV shows are still judged using a combination of three surprisingly inelegant methods. 987 more words

Tech

Decipher President Kristin Luck on TMRE technologies (RBDR 10.23.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. 47 more words

RFL Communications

Snack Attack: What Consumers are Reaching for Around the World

Snack Attack: What Consumers are Reaching for Around the World
Source: Nielsen

Who doesn’t love a good snack?

Always at the ready, those crispy, crunchy, chewy provisions are our comfort food when we’re down, meal replacement when we’re in a hurry, companion when we’re relaxing and party staple when we’re celebrating.

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Business And Economics

The Posse Rides Again - @LongmirePosse

This morning I received a tweet from the @LongmirePosse with a link to sign a petition: longmire.epetitions.net (you should copy the link and paste it into a new browser window if you want to sign the petition). 419 more words

Baby Boomers

BET Hip Hop Awards Dance To Top Of Twitter TV Ratings

The BET Hip Hop Awards danced past last week’s Twitter TV ratings champ, The Walking Dead, and American Horror Story: Freak Show to lead the week in online audience for broadcast show. 643 more words

Breaking News

Adobe and Nielsen team up to deliver ratings for online TV & digital content (VentureBeat)

Adobe and media tracking company Nielsen are teaming up to add a new set of audience ratings for online videos and other digital content, the companies announced today. 17 more words

Digital Entertainment Marketing