In a digital world with exploding content and decreasing attention, how can your brand stand out? For many stations, it’s about generating as many page views as possible through the use of gimmicks and one off tactics, which suffices to serve as a de facto strategy. 472 more words
Tags » Nielsen
President Obama’s State of the Union Address drew a TV audience of 31.7 million people, according to Nielsen data.
That’s the smallest viewership for a State of the Union speech since 2000, when Bill Clinton attracted an audience of about 31.5 million people for his last of these addresses. 155 more words
Why spend your time “searching” for today’s RBDR video? Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE… 113 more words
Who’s Driving? Shifting Consumer Behavior Drives Connected Car Technology
Now that the high-tech dust has settled after this year’s International Consumer Electronics Show in Las Vegas, marketers have more to be thinking about than bottomless expense reports. 653 more words