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Primetime Emmys Telecast Rules Quiet Holiday Week's Twitter TV Ratings

The Emmys might not be No. 1 among awards shows in terms of ratings or social-media oomph, but they dominated the week’s Twitter TV ratings, nearly doubling even the biggest sports event, the season-opening college football game featuring defending national champ Florida State and its… 393 more words


The Power of Longevity: What Your Station Can Learn from a Spud

Tater Tots, one of America’s favorite ways to eat a potato, just turned 60. And to celebrate, Ore Ida is rolling out a marketing campaign driven by insights that radio could also tap into. 580 more words

PS4 is NOT necessarily poaching players from Microsoft and Nintendo!

This past week, Nielsen along with Re/code released a study whose conclusion was that PS4 players are formerly Xbox or Wii players based on the following: 351 more words

It's a shame what's happened to radio

I signed off the air for the last time 20 years ago tomorrow, capping a nine-year side career on the radio. People still sometimes ask me if I miss being a disk jockey, and for a long time I always wistfully answered yes. 1,266 more words

Stories Told

Seth Meyers Helps Emmys Hit Second-Highest Ratings in 8 Years

Even though the Emmys aired several weeks earlier than usual and on a Monday for the first time in 38 years, the Seth Meyers-hosted awards show raked in its second-highest ratings in eight years. 66 more words

Hey Nielsen: If TV audience measurement ain’t broke, don’t ‘fix’ it (VentureBeat)

Don’t you hate watching someone work on a ‘solution’ to fix a problem that has already been solved? This is what’s currently happening in the digital media space for…

Digital Entertainment Marketing

America's relationship with orange juice continues to sour

The slow demise of one of America’s most beloved breakfast items continues.

The Wall Street Journal reported Monday that US orange juice sales are at a record low. 264 more words