There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world? 186 more words
Tags » Nielsen
Despite years of online targeting, the idea of having a complete, holistic “360 degree view” of the consumer has been somewhat of a unicorn. Today’s new DMP landscape and cross-device identification technologies are starting to come close, but they are missing a key piece of the puzzle: the ability to incorporate key social affinities. 1,129 more words
Many small and big companies do not communicate about their Corporate Social Responsibility (CSR) for several reasons. In some cases, they think they are not going to be trusted and that communication will turn against the image of the organization in form of accusations of green washing, for instance. 497 more words
I am not much into Tv ratings especially for sports, but…this caught my eye and thought I would share this. How could this be possible? I sat through awful Mets, Knicks and Jets teams and never heard of a 0 rating…but this is a first. 448 more words
Once again, it’s on!
As the 2014 NCAA men’s basketball championship game gets underway, there is no doubt that sponsors, advertisers, and network executives will be anticipating how the program will perform for CBS in respect to the Nielsen ratings. 197 more words