Tags » Nielsen
Brands looking to tap into a highly engaged social audience don’t need to look any further than the local movie theater.
NCM partner Twitter just released the results of a new survey highlighting the fact that not only are Twitter users more frequent moviegoers, but they are also more likely to catch a movie when it first opens when compared to the general public. 366 more words
There’s a reason there’s so much chatter from Hollywood about Twitter: it sells tickets.
According to a new study by Nielsen, 87% of Twitter users said their most recent decision to see a film in the theater was influenced by tweets. 266 more words
Global information and measurement company Nielsen has analysed the demographics of the EDM consumer base and discovered the unknown – that the average electronic music listener is a White frat boy. 105 more words