Esta charla también estuvo muy bien. Ya es la última del martes, así que hasta mañana no habrá más. Pero este hay que terminarlo XD. Para que no se haga muy pesado, seguiré la estructura de la primera mesa (Medios, contenidos, dispositivos: ¿cómo fidelizar a la audiencia?). Esta la modera José Domingo Gómez Castallo, Director General de Autocontrol:

Arturo Marín Pérez – Director General de As.com

• A Internet no se le está dando la importancia que tiene
• La inversión en Internet se está conteniendo y hace que no tengamos los suficientes recursos para que podamos innovar. No podemos invertir en un sistema de publicidad mejor.
• ¿Qué hay más intrusivo que viendo una película te metan 45 minutos de publicidad en la tv?

Gustavo Núñez – Director General de Nielsen Online

• En la tv y en la radio llega un momento en el que la publicidad no cabe, pero en Internet cabe todo. Pero su precio es tan bajo que no se innova. Analizar el impacto de la publicidad en 2005 podía suponer más dinero que el que daba la propia publicidad.

Jaime de Toro López-Pazo – Director Comercial de Internet de UNEDISA

• Nos hemos pasado da autocrítica, hay 26.000 pantallas para controlar las audiencias.
• Tiene que ser como los anuncios de Audi, tiene que impactar a los demás para que sientan envidia por no tener ese coche. En Internet no ocurre así.
• Los anunciantes se van a ahorrar mucho (respecto a los 450 millones de euros que no se invertirán en publicidad en RTVE)

(Y en twitter le contestan: vokurosayshi La pregunta del año: ¿Alguien conoce a alguien que conozca a alguien que tenga panelito de Sofres? #ficod #pub01 Grande!)

• La crisis a Internet llegó más tarde, pero se irá antes.
• Sólo quiero ser intrusivo en la medida justa…

Javier Navarro – Vicepresidente de IAB

• Más claros que oscuros.
• El problema es que hemos pasado por un cambio y al ser humano no le gusta cambiar… Unido a que llevamos dos años de caída publicitaria… duele más

(Y en estos momentos aparece por twitter: RafaelBonnelly #pub01 La publi online será relevante cuando deje de ser publi online y sea sólo publi…)

• Nos piden que sea barato. No se trata de demostrar que es mejor que otros medios, sino que hay que combinarlos.
• Los anunciantes piden el Coste por mil… y si fuera posible en tv también lo harían.
• La publicidad caerá en 2010, pero en Internet crecerá

Joshua Novick – CEO de Antevenio

• Estamos en un momento emocionante, donde ha cambiado todo; la capacidad de hacer cosas que no se podían hacer antes en la publicidad. Se está combinando el vídeo, la música,…
• Se habla de reducir los espacios, salvarlos de Google… pero es quien da visitas.
• A España le queda mucho camino. Falta el ecommerce que en otros países son los principales anunciantes.

Juanjo Amorín – Director General de MediosOn

• De la calidad sólo regresa calidad. De la eficiencia sólo regresa eficiencia.
• Habría que levantar el mapa de IPs locales (que no es público) para poder primer la publicidad local.
• Habría que regular cosas que no lo están, como la publicidad institucional.
• De una medición de calidad saldrá un mercado de caldiad.
• Hoy nos comunicaban que en España habrá un sistema híbrido de medición (muestras y censal)
• Un mercado que no se puede medir es un mercado que sufre.
• No se puede innovar con 1000 euros, o con CPMs de 1 o 2 euros

Julio Alonso – Fundador de Weblog SL

• Una cosa es que tengamos formatos grandes, otra que molesten al usuario en su navegación.
• Hay que cambiar el modelo de medición
• Hay que medir lo real, no lo fácil
• La gente prefiere la información con publicidad, por decoración.
• Hay que aprovechar la capacidad de segmentación en Internet y no hacer café para todos.
• No se mide mal, pero hay que medir otras cosas y eso es caro y hay que pagarlo.
• Si hoy no plantamos mañana no podremos recoger. Hemos reducido drásticamente los anunciantes y los ingresos han subido.

Salvador Carrillo – Presidente de Mobile Marketing Association

• La publicidad móvil creció el último año un 13%, más que en la Red normal
• Los móviles cada vez son menores y tienen más funciones
• El anunciante quiere eficacia

Por hoy ya es suficiente. La conclusión es un poco confusa, igual que los ponentes, que al principio criticaban el sistema de medición de las audiencias en Internet y al final decían que no era tan malo…  En fin, si queréis vuestras propias conclusiones, Javier Piedrahita, de marketingdirecto.com, ha subido a youtube la grabación de toda la charla.

Is Mom making reservations or making Food Network recipes? Are we trading Big Macs for Mac and Cheese?

While the restaurant industry benefited from the growth of two income households for much of the past three decades, restaurants are experiencing the first real shrinkage.  Spurred by the need for convenience caused by busy schedules, families were using restaurants as a substitute for the family dinner table.

But a 2009 Nielsen survey shows that 46% of American households say they are eating out less.  Value-priced prepared meals are posting double digit increases in supermarkets, supercenters and club stores.
Nielsen reports that household recessionary strategies include:

• Reducing unnecessary spending (27%)
• Driving less (14%)
• Shopping for bargains (13%)
• Using coupons (12%)
• Combining shopping trips (8%)
• Going out less for entertainment (6%)
• Purchasing more private label goods (5%)

To help Moms in planning meals, they are turning to web-based resources and TV chefs for inspiration.  According to Nielsen, more than one million viewers watched the Food Network in prime time in 2009, a 16% increase over 2008.

Meal planning has become one of the largest and fastest growing online activities, with the average browser spending roughly 10 minutes online planning meals.  Retailers like Meijer and Whole Foods are developing iPhone applications so that shoppers have the handy tool at their fingertips.

What should restaurants do?

• Increase emphasis on take-out so Moms can combine trips
• Provide flexibility in choices for family meals
• Provide extra value for parents – like bundled meals, activities for children and more healthy meal options
• Make purchase and ordering easy with mobile text and iPhone app options

Sorry, got to sign off.  I’m watching Top Chef and planning my weekly shopping stop with my Whole Food app.

Graças a uma animação e a uma entrevista com Sarah Palin no ‘20/20′, a ABC empatou com CBS no primeiro lugar. A primeira exibiu ‘Shrek’ e ‘20/20′ (7.9 milhões e 1.8 ponto), enquanto a CBS exibiu ‘Ghost Whisperer’ (8.4 milhões e 2.0 pontos na demo qualificada 18-49).

‘Smallville’ na CW caiu um pouquinho ficando com 2.5 milhões de telespectadores e 1.1 ponto na demo.

O resto da noite foi recheado de reprises.

Com o feriado se aproximando nos EUA, diversos programas de esporte na TV a cabo e com as principais emissoras começando a reprisar sua programação devido ao fim do ano, a maioria dos shows exibidos na quinta tiveram queda. Somada toda a programação, a noite teve uma queda de 4% em relação a semana anterior. Ah, claro que a CBS ganhou a noite.

A emissora ficou em primeiro lugar com as exibições de ‘Survivor’ (12.3 milhões e 3.7 pontos) em queda de 5%, ‘CSI’ (15 milhões e 3.5 pontos) em queda de 15% e ‘The Mentalist’ (15.8 milhões e 3.7 pontos) que subiu 1% em um episódio mitológico relacionado ao Red John. Foi a segunda maior audiência da série nesta temporada.

A ABC exibiu ‘FlashForward’ (8 milhões e 2.4 pontos) em queda de 8% – menor audiência da série até aqui, ‘Grey’s Anatomy’ (14 milhões e bons 5.0 pontos na demo) caindo 11%, ‘Private Practice’ (9 milhões e 3.1 pontos) caindo péssimos 21% atingindo sua menor audiência na temporada.

A NBC e a Fox empataram no terceiro lugar. A primeira exibiu ‘Community’ (5.1 milhões e 2.0 pontos), ‘Parks & Recreation’ (4.6 milhões e 2.0 pontos), ‘The Office’ (7.4 milhões e 3.7 pontos – caindo 12%), ‘30 Rock’ (5.9 milhões e 2.9 pontos) estável e ‘The Jay Leno Show’ (4.8 milhões e 1.4 ponto) também estável.

A Fox exibiu ‘Bones’ (9.8 milhões e 2.7 pontos) em queda de 7% e ‘Fringe’ (5.9 milhões e 2.0 pontos) em queda perigosa de 15%.

A CW ficou em último com a exibição de ‘Vampire Diaries’ (3.7 milhões e 1.7 ponto) em queda de 11%. ‘Supernatural’ fez 1.3 ponto na demo qualificada e atingiu 2.6 milhões de pessoas.

A CBS dominou a noite com ‘Old Christine’ e ‘Gary Unmarried’ atingindo suas maiores audiências na temporada. A primeira fechou a noite com 7.3 milhões de telespectadores e 2.2 pontos na demo qualificada 18-49. Já ‘Gary’ fez 2.5 pontos na demo e atingiu 7 milhões de telespectadores. ‘Criminal Minds’ teve alta de 9%: 13.7 milhões e 3.7 pontos, enquanto ‘CSI: NY’ fechou a noite da emissora caindo 16% em relação ao crossover das franquias na semana passada: 13.6 milhões e 3.2 pontos.

A Fox ficou em segundo lugar com a exibição de ‘So You Think You Can Dance’ (5.7 milhões e 2.1 pontos), enquanto ‘Glee’ se manteve estável: 7.4 milhões e 3.3 pontos.

A ABC ficou um pouco atrás com seu bloco de comédias: abriu a noite reprisando ‘Modern Family’ (6.1 milhões e 1.9 ponto) no lugar da cancelada ‘Hank’, e exibindo inéditos de: ‘The Middle’ (7.1 milhões e 1.9 ponto – que cresceu 26% com o lead in de ‘Modern’), ‘Modern Family’ (9.2 milhões e 3.7 pontos) e ‘Cougar Town’ (7.9 milhões e 3.2 pontos). As duas séries tiveram crescimento: 6% e 14%, respectivamente. A emissora fechou a noite com o especial ‘In The Spotlight With Janet Jackson’ (6.6 milhões e 2.3 pontos).

A NBC ficou em quarto com ‘Mercy’ crescendo 18%: 7.8 milhões e 2.0 pontos na demo qualificada. Pela quarta vez nesta temporada, a série venceu em seu horário no número de telespectadores. A emissora também exibiu ‘Law & Order: SVU’ (8.4 milhões e 2.6 pontos) e ‘The Jay Leno Show’ (4.8 milhões e 1.4 ponto).

A CW fechou a noite em último lugar com a exibição de ‘America’s Next Top Model’, que teve sua melhor demo na temporada (1.8 ponto) e atingiu bons 3.7 milhões de telespectadores

Nielsen Stats

Facebook, ancora una volta, è stato il sito dominante in termini di tempo speso su Internet, secondo una recente rilevazione statistica condotta dall’istituo Nielsen. Il tempo speso dagli utenti all’interno di Facebook, rispetto all’anno scorso, è cresciuto del 98%, da 503.8 minuti a 999.4 minuti complessivamente. In base a questa rilevazione, il numero di stream video visualizzati all’interno dei social network e i blog è cresciuto del 45%. Durante lo scorso anno, Facebook ha sperimentato un’incredibile crescita per quanto riguarda soprattutto la visualizzazione dei suoi video, con una crescita del 1.840% (da 34.9 milioni di minuti di Ottobre 2008, agli attuali 677 Milioni di Ottobre 2009).Il numero di utenti unici che hanno visualizzato un video è cresciuto del 548% e la percentuale degli streams totali visualizzati è crescita del 987% durante l’anno. Quello che viene soprattutto evidenziato in questa nuova rilevazione statistica è il fatto che i Social Networks ora si stanno evolvendo da un semplice luogo di ritrovo per amici, ad una piattaforma per esprimersi personalmente, rendendo possibile ai consumatori di condividere le loro esperienze, nella piena varietà di formati disponibili online.

Music sales have been changed by the Internet. That’s perhaps the most obvious statement I’ve ever written on Audio4cast. Nonetheless, it’s interesting to look at how the Internet has impacted music sales, and a post on Nielsen’s blog recently did just that, discussing a recent article in Billboard magazine.

Individual tracks accounted for 57% of all digital music sold in 2008. More intriguing is the fact that the top 200 tracks accounted for 14.5% of sales in 2004 and rose to 15.8% in 2005, 17.1% in 2006 and 2007 and 17.2% in 2008. Through October 25, 2009, the top 200 tracks’ share stood at 18.7%.

Not exactly what you were thinking, right? We all think of the Internet as fostering diverse listening and independent artists. So why are sales concentrating more on the most popular songs, not less?

It turns out that popular tracks may be benefitting from a “herd effect due to the viral nature of the Internet. The awareness generated by that small number of songs could drown out less popular songs.” In other words, top 40 playlists are still driving music sales. In any week, one of out four songs sold belongs to that top 200.

On the other hand, Album sales are trending in the other direction. “The top 200 digital albums have accounted for a smaller share of total digital album sales since 2004.” “The top 200 digital albums have shown an opposite trend in market share, steadily dropping to 21.9% in 2008 from 28.7% in 2004.”

Listeners that purchase albums online are listening to fewer hit albums and more eclectic album offerings, while those that purchase single tracks are concentrating on the top 200 songs more and more. The numbers show that it’s not exactly the expansive and expanding marketplace many have imagined. While the Internet has become the place to find and listen to music by independent and unknown artists, the diverse offerings have yet to impact digital song sales, which remain concentrated on the hits.

Add media and marketing executives to the long list of constituents who wish North American mobile systems were more like those in Asia.

Though the entertainment and advertising rarely are on the cutting edge when it comes to embracing new technologies, a group of muckety mucks at the Paley Center for Media International Council meeting in New York last week made it clear that the future of  media consumption is the mobile devices – at least the mobile device as used by consumers in countries such as Japan, Korea and even China.

“If you look at what’s happening in Japan and Korea the potential for mobile is huge,” says Nick Brien, president and CEO of Mediabrands, a media holding company and unit of Interpublic Group (IPG).’

“The future is here,” Brien adds. “And it is there.”

For a panel discussion on “Monetizing the Mobile Landscape,” Brien described mobile marketing initiatives launched by his company and its divisions that showed how marketers and entertainers alike could effectively using wireless handsets to build brands with consumers. He cited an example of a McDonald’s (MCD)-sponsored concert in Japan accessible only on wireless devices.

Reality, only better?

On the same panel, Peggy Johnson, executive vice president of the Americas and India for Qualcomm (QCOM), noted that Japan also benefits from consumers’ ability to use their cellphone as a wallet. NTT DoCoMo (DCM) since 2004 has offered a service called FeLiCa, that allows subscribers to pay for goods (or ride trains and enter office buildings) with a swipe of their phones.

Brien, Johnson and others in attendance at the council event felt that the combination of robust wireless networks, mobile payments systems and a simplified platform that gave media companies access to subscribers could quickly transform the way companies build relationships with customers.

Qualcomm’s Johnson talked about something her company is calling “augmented reality.”  Fix your mobile phone on a building, say, and, using mapping technology, the phone might be able to identify all the retailers in the building, and provide you with user-generated reviews of the restaurant – or just the reviews and rankings of people in your circle of friends. As you’re clicking through the reviews, the restaurant could send you coupon or other enticement to lure you into the eatery.

Of course, notes panelist Susan Whiting, vice chairman of the Nielsen Company, consumers will have to opt into this kind of service or marketers and mobile companies would quickly find themselves running into privacy issues – though she notes that younger consumers have a much different attitude about online privacy than older tech users.

Yet for all the talk about the great wireless applications in Japan, Korea and other Asian nations, a great deal of the action around smartphones and other new devices has shifted to the United States thanks to Apple’s (AAPL)  iPhone and now Google’s (GOOG) Android operating platform. In the second quarter, Nielsen says, one in four phones sold in the U.S. were smartphones.

The couch potato’s killer app: Mobile TV

Smartphone users are frequently online. Nielsen research from the third quarter of this year suggests that owners of Android phones, for example, will be more likely to use more of the data features on the device more often than if using other smartphones, suggesting that its users truly will use Andoid phones as pocket computers – not voice calling devices.

And video consumption on the small screen is getting to be a big deal: In the second quarter, Nielsen says, there were 15.3 million active mobile video viewers, or 7% of all U.S. mobile subscribers.

A few years ago pundits thought consumers would only watch tidbits (remember “Mobisodes”) on their mobile phones. Now people watch entire programs, even films, on their iPhones. Indeed, there’s anecdotal evidence that some people watch television or video programming on their mobile devices even when a large-screen television or computer screen is in the room. (Perhaps they are too lazy to look for the remote?)

The upshot: Asia may have a head start when it comes to mobile services, but never underestimate American couch potatoes’ ability to consume media – especially television – on whatever platform comes along.

Further evidence that both search and social media will continue to drive customer decisions and behavior.

Visit the Nielsen blog here.

Television viewership is up but mobile messaging is viewed less favorably.

With all the talk of the death of traditional advertising and the advent of new media, which some argue to be far superior, some recent trends dispel prevailing attitudes. Nielsen Research recently reported that TV viewership is at an all-time high.   And the average time spent watching television per day has increased to four hours and 49 minutes. Even though primetime viewing is relatively flat, it is at the highest levels since 1991.

On the other hand, Mark Dolliver reports in Adweek  that a BIGresearch study indicates that since June 2008, the percentages of people who don’t like mobile marketing has increased.  More specifically 67 percent don’t like text ads compared to 64 percent last year.

While new media offer unique opportunities, the rush to abandon traditional media for new media may be a bit premature.  Certainly hospital marketers should utilize new media to reach new consumers and to target specific audiences.  But to discount traditional media is a mistake.  Traditional media used correctly is still very effective.

Of course, the optimal approach is to combine traditional and new media for a well balanced and coordinated advertising strategy.  To ignore social media is like putting your head in the sand and refusing to recognize the unique opportunities it provides.  But to get carried away with the newness or novelty of something and forsake what has been consistently reliable is an equally severe mistake.

A strategic, coordinated advertising plan that takes advantage of each viable medium, both traditional and social options, is the best way to maximize effectiveness.               

Los anunciantes han centrado sus esfuerzos en la medición del Post-Click, en lo que sucede después del click, pero la realidad es que la medición con sesgos lleva a conclusiones erróneas 

En Search (Google), el grueso de las conversiones vienen por las búsquedas de la marca, y el resto de acciones online alimentan Search 

Existe un porcentaje de las conversiones que se producen en usuarios impactados previamente por otro de los esfuerzos tácticos online llevados a cabo por la marca (Campañas de Gráfica en Online Media, acciones de e-mailing . . .).  Impactos previos al click y a búsquedas  

Existe un comportamiento previo al Post-Click, el Pre-Click.  Es necesario medir la Post-Impression ya que las acciones de Branding generan impactos de comunicación que influyen sobre el volumen de búsquedas de una marca en Google y otros buscadores, y sobre las conversiones que se producen gracias a la adquisición de tráfico desde dicho buscador

En el siguiente enlace encontraréis el PDF  “No podemos controlar aquello que no medimos”, donde presento de forma detallada las principales Fuentes de Información en Internet, y como explotarlas en beneficio de las ventas a través de este canal

Direttamente dai dati Nielsen

Dati di Ottobre 2009 – Facebook sale alla terza posizione fra i siti che offrono streaming video, Youtube regna incontrastato e va detto che molti dei video di Facebook son “embedizzati” proprio da Youtube

YouTube might still reign supreme in online video, but the big surprise coming out of Nielsen’s VideoCensus release on Thursday is that Facebook is now the world’s third most popular place to view video online. According to Nielsen’s latest VideoCensus numbers, which look at the number of video views in October, YouTube serviced over 6.6 billion streams. In a distant second, Hulu offered up over 632 million video streams. But it was Facebook with over 217 million streams in October that easily beat out Bing, Yahoo, and several other online sites. In September, Facebook was ranked tenth in total streams. In October, Facebook placed second in total number of unique viewers: over 31.5 million. YouTube had almost 106 million unique viewers during October. Hulu placed fifth with 13.4 million viewers. According to Nielsen, the amount of time Web users spent viewing videos on social-networking sites increased 98 percent year over year. In October 2008, users watched 503.8 million minutes of video; they watched 999.4 million video minutes in October this year. That growth far outpaced growth in number of online video streams as a whole, which grew 26 percent year over year.

http://news.cnet.com/8301-17939_109-10401834-2.html

We’re big fans of the way the Microsoft (s MSFT) Xbox LIVE game show 1 vs. 100 blurs the lines between TV and gaming. As the second season of 1 vs. 100 starts today (at 5 p.m. PT! Rush home and get in the mob!), it will have an added twist that makes this endeavor even more unique — measurement.

The folks in Redmond are teaming up with Nielsen to track how many people are playing (and checking out the ads). From a post on the Microsoft Advertising Community blog post:

The Xbox LIVE advertising group has teamed up with the Nielsen Company to launch a pilot test, beginning with Season 2 of 1 vs. 100, to obtain content, channel and ad specific metrics and identify who was playing the game and saw a particular advertisement. This is the first time content delivered through a video game console network will be capable of being measured by Nielsen’s television, online and video game metering technologies, such as the Nielsen people meter. Our goal is to ultimately provide advertisers with concrete Gross Rating Points (GRPs) and Targeted Rating Points (TRPs) to maximize their media spend.

Given that Microsoft said that it got up to 200,000 players each of the two nights the show aired per week during season one, it’ll be interesting how that number a.) does in season two and b.) compares with what a third-party research firm like Nielsen says. Of course, if Nielsen reports big numbers, Microsoft can charge more for in-game ads.

For more on why we think 1 vs. 100 is a good indicator of where hybrid media is heading, check out Liz’s Long View article on the topic over at our subscription research service, GigaOM Pro.

The latest numbers from Nielsen’s Three Screen report showed that Americans are consuming media in greater numbers than ever.

For the second quarter of 2009 as compared to 2008:

• Watching television in the home increased .9%
• Watching time shifted television went up 32.2%
• Using the Internet grew by 19.4%
• Watching video on the Internet jumped 12.4%
• Mobile subscribers watching video on a mobile phone was up 70%

And even with the growth of time spent with video in alternate formats, the average American television consumption was at an all time high of 141 hours per month.

Our media appetite seems to know no bounds. Let’s hope at least some of the 141 hours was spent watching programming that was capable of broadening the mind and not just the viewer’s backside.

Source: Chris Albrecht, NewTeeVee

Looks like the sleeping online video giant that is Facebook may finally have awoken. According to Nielsen’s latest VideoCensus numbers, Facebook jumped to No. 3 behind established video powerhouses YouTube and Hulu in terms of total streams. That’s up from No. 10 just last month. Facebook generated more than 217 million streams in October to more than 31.5 million unique viewers, up from 110 million streams to 23 million viewers in September.

Questions about the overall user experience could get in the way of mass adoption of TV Everywhere-type services, a panel of TV executives told audiences at today’s Future of Television conference in New York.

While panelists agreed that there is a great opportunity for broadcasters and cable programmers to profit off the availability of broadband video services tied to users’ cable subscriptions, most believed that the success of such services would depend on companies’ execution in rolling them out.

“The biggest risk to the industry is if it’s not done well,” said Dave Evans, senior vice president of broadband for Cablevision’s (s CVC) Rainbow Media Holdings. “If it’s not done well, consumers won’t use it.”

The biggest questions revolve around the overall ease of use for the service, which could hamper adoption if users find it too difficult to authenticate with their ISPs or are unable to reach content that they should have access to.

“The opportunity is there, and it’s real, and it’s something to get behind. The biggest challenge is that it’s got to be a solution that offers a very easy and compelling user experience,” said J.B. Perrette, president of digital distribution for NBC Universal.

But with so many players involved in creating these services, and so many platforms to extend these services to, execs warned that the complication involved with rolling TV Everywhere out could create issues, particularly as competitors try to create differentiated experiences that could be confusing to consumers.

“We have to be careful that the competitive nature of this ecosystem doesn’t create an issue,” Perrette said.

Other issues remain, such as a lack of standards and agreement about how to measure audiences watching programs on TV, online or on mobile devices. The measurement issue in particular could hamper content companies’ ability to effectively sell advertising across multiple platforms.

“I think that ratings and the ability to have customer insight is a critical piece of the equation,” said Kelly Day, executive vice president and COO of digital media and commerce for Discovery Communications (s DISCA). Later, she reiterated that the measurement agencies have a lot of work to do to measure across multiple different audiences “We don’t think Nielsen is moving fast enough to count TV, VOD and online [together],” she said. (To learn more about Nielsen’s measurement of TV Everywhere, check out the ratings company’s presentation at the recent NewTeeVee Live.)

Murali Nemani, director of service provider video marketing for Cisco (s CSCO), pointed out that technology already exists to measure user engagement directly from the set-top box, and that his company and others were working to extend that intelligence into the network and other devices.

But, he said, “Technology is only as good as the fundamental business models that can support it. The big challenge for us is, how do we look at the ecosystem and talk about how value is being created by technology to enable a rich consumer experience? Content will continue to proliferate across different ecosystems. The question is what is the model under which these new business models can emerge?”

To learn all you need to know about TV Everywhere, check out our Ultimate Guide to TV Everywhere, now available on GigaOM Pro.

Looks like the sleeping online video giant that is Facebook may finally have awoken. According to Nielsen’s latest VideoCensus numbers, Facebook jumped to No. 3 behind established video powerhouses YouTube (s GOOG) and Hulu in terms of total streams. That’s up from No. 10 just last month. Facebook generated more than 217 million streams in October to more than 31.5 million unique viewers, up from 110 million streams to 23 million viewers in September.

Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising

Facebook actually had more than double the number of unique viewers than Hulu had for October, though this isn’t too shocking given the nature of short, personal video sharing that goes on on Facebook versus the longer-form viewing that happens on Hulu. But the social network’s ascendancy should have the Hulu folks on alert. Facebook already got the early premiere of the NBC (and Hulu owner) show Community earlier this year, and Zuckerberg and Co. could flex their newfound video muscles to snatch even more premium content from the Hulu-gurus.

Overall, the number of total U.S. video watchers dipped slightly to 138.6 million unique viewers from 139.3 million in Sept., but the number of total streams was up to 11.2 billion in Oct. vs. 11.02 billion in Sept. The number of streams per person was up to 81 in Oct. vs. 79.1 in Sept., and the time spent per viewer was up to 212.5 minutes vs. 195.2 in Sept.

Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising

• Be sure to check out The CW’s site for all the new video content this week.
• We don’t have ratings yet for last night’s One Tree Hill and Gossip Girl as Nielsen (the company responsible for them) had technical difficulties today.
• The CW Source has podcasts for last week’s OTH and GG.
• MTV has an article on the Blake Lively (Serena, Gossip Girl) feature in Nylon.
• Gossip Girl and 90210 are included in TVGuide.com’s sweeps roundup for this week.
• The Los Angeles Times has a spoilish interview with Jessica Stroup (Silver, 90210).
• PEOPLE.com has a short blurb on the Silver storyline in tonight’s episode.
• EW.com has a spoilish interview with AnnaLynne McCord (Naomi, 90210).
• AdAge has an article on 90210’s partnership with Ford for the Warriors in Pink campaign.
• Modern Salon has an article on copying 90210 hairstyles, but only includes Stroup and Shenae Grimes (Annie).
• Kellan Lutz (George, 90210) said he turned down the lead role in Twilight.
• In an article on Heather Locklear’s return to Melrose Place, 90210 is mentioned a bit. And this one mentions Laura Leighton (Sophie, Beverly Hills 90210).
• E! Online has an interview with Jennie Garth (Kelly, Beverly Hills 90210).
• In the new issue of Entertainment Weekly, McCord’s Naomi is made their list of Top TV Bitches. The EW.com version also includes: Brenda (Shannen Doherty, Beverly Hills 90210), Julie (Melinda Clarke,  The O.C.), Busy Phillips (Audrey, Dawson’s Creek) for her role in Freaks & Geeks and Jessica Walters (Tabitha, 90210) for her role in Arrested Development.
• There’s been conflicting reports that The CW will air the remaining episodes of The Beautiful Life, which starred Mischa Barton (Marissa, The O.C.).
• PEOPLE.com has an interview with Nikki Reed (Sadie, The O.C.).

Many things can be found on a college campus that don’t exist anywhere else. Masses of people hidden behind broadsheets reading their school newspapers is one of them. At a time when most print media are hemorrhaging readers, local and national dailies must be looking jealously at their campus cousins, wondering why their popularity doesn’t carry over with grads as they matriculate into the real world.
It’s true that students make a captive audience for their campus media. The  newspapers are distributed next to classrooms and food courts, and students don’t have much of a choice in paying for them as the fee is included in their tuition. But if they were not genuinely interested in reading about their campus community, they would find a way to avoid even touching the school paper. The fact that they do just the opposite tells us something. If relevant news can be delivered conveniently–that is, as convenient as having it delivered into your line of sight–without thinking about how much you are paying for it, then people will read. Avidly.
There is another medium that students are notoriously captivated by, which educators, parents and others rank high on their list of “what’s wrong with young people today”… cell phones.
While many accuse cell phones of “making society stupid,” the devices now do so much more than merely dial phone numbers. This ain’t your mother’s cellular phone, as they say.
Some now call them smart phones. And why not? They can bring a weather radar of your neighborhood right to the palm of your hand. They can tell you driving directions, updating when you take a wrong turn, and they know where to get the least expensive gas on your way. They can even morph into a level and other handy tools for making sure you’re drilling in a straight shelf!
But any cynic who sees a washing machine that still won’t do the laundry for her where others see a washing machine with all its bells and whistles would say that a smart phone is only as good as its user. This is true of any technology, as has been discussed previously on this blog.
This post, however, is primarily concerned with the implication these smart phones have for news media. Mobile devices create a captive audience in their owner, as many have noted with dismay. So why not explore a robust model of delivering news to the palms of people’s hands? Recipients can specify what kind of news they want, when and how, and journalists can rejoice is reclaiming their audience.

It will be just like when they read their college paper, but better.
And if you are into that kind of thing, advertisements on smartphones seem to be having some success.

Here is some of the buzz on the Internet about journalism and smartphones.

Reporting News With a Cell Phone
The Emergence of Citizen Journalism Through Handheld Media Devices
http://medialiteracy.suite101.com/article.cfm/reporting_news_with_a_cell_phone

TED talk: Clay Shirky, The end of top-down control of news, the beginning of mobile news media
http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
“Shirky, a prescient voice on the Internet’s effects, argues that emerging technologies enabling loose collaboration will change the way our society works.”

Nielsen: Smartphones To Be Majority of Cell Phones By 2011
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117275

The Wall Street Journal was talking about advertising’s natural fit with the iPhone back in May…
http://mobile2.wsj.com/device/article.php?mid=&CALL_URL=online.wsj.com/article/SB124208325352208449.html

… and the Nieman Journalism Lab blog picked up the conversation:
http://www.niemanlab.org/2009/05/cheap-effective-ads-look-to-smart-phones/

And apparently Mizzou’s J-school students are now required to have an iPhone or Touch
http://www.podcastingnews.com/2009/05/11/mizzou-jschool-iphone-require/

Some iPhone Apps for Newspapers:
http://www.thetoylounge.com/newspapers/

Blog post about local newspapers going iPhone through an application from Verve:
http://www.technologygear.net/local-newspapers-will-be-viewed-on-iphone.html

Still, there is no need to rush to come up with cute names. Think about how silly the person who coined “computer-assisted reporting” must feel:
http://www.amirkurtovic.com/2009/07/smartphone-journalism/
http://www.advancingthestory.com/2007/11/15/pocket-journalism-via-smartphone/

An annual event in Santa Monica, the American Film Market is a film industry event of networking activity, production and distribution deals, running till November 11, where The AFM transforms The Loews Santa Monica Beach Hotel and the Le Merigot Beach Hotel into a center for activity with 23 screens on the Santa Monica Promenade and the surrounding community put into play for festival activity. Held within the time period of the American Film Market, the city of Santa Monica also hosts the Santa Monica International Film Festival, through November 7, a competition independent film festival that showcases the work of independent feature, documentary and short films filmmakers from around the world. Waterford Film Festival in Greyfriars Waterford, will showcase a wide range of films from feature films, documentaries, animation, short films, experimental and student work. Academy Award nominee Feature Documentary ‘No End In Sight’, directed by Charles Ferguson, will have its Irish premier at the Festival. Distribution strategist Peter Broderick and journalist and author Scott Kirsner join forces to present a crash course on the new rules of marketing and distribution, especially tailored to the needs of independent filmmakers and artists, at a workshop in Los Angeles, November 7. BMI’s 57th Annual Country Awards honors the songwriters and publishers of the top BMI country songs from the past year. At the ceremony, BMI will honor Kris Kristofferson as a BMI Icon in Nashville, November 10. The 43rd Annual CMA Awards takes place at the Sommet Center in Nashville, airing live on the ABC Television Network. The CMA Awards represent the pinnacle of achievement for Country Music artists, musicians, producers, publishers, songwriters, video directors and industry executives.

Hosted by the Nielsen Company and Dow Jones, and guided by the combined editorial teams of The Wall Street Journal, Private Equity Analyst, Barron’s, Billboard, The Hollywood Reporter, Adweek, Brandweek, Mediaweek and Editor & Publisher, the Media and Money conference, coming up on November 12 & 13, reveals new strategies for profitability through dynamic panel discussions and high profile keynote interviews. GameSoundCon features two concentrated days of seminars and panel sessions by the industry’s experts on the unique creative and technical challenges of creating audio for games, November 13-14, in San Francisco. The October 16 Video Production for Real People workshop, will go through a typical video production kit (complete with lights), cover camera basics, visualizing your idea (pre-production), shot selection, and ways to shoot so that you won’t have to “fix it in post.” Nokia Mobifest Toronto Symposium and Awards is an independent leaning, made for mobile film festival, started by Nokia to distribute mobile films under revenue sharing agreements, and to take a role as well to produce and commission made-for-mobile films. BMI is a sponsor of The Copyright Alliance’s Third Annual EXPO taking place on in Washington, DC. This November 17 event will showcase new products and economic benefits of America’s copyright industries that provides a platform for artists, trade associations and companies to exhibit creative work and discuss the future of copyright and its impact on local economies.

Folded into the established Streaming Media West, the new Online Video Platform Summit is a two-day event designed to help organizations of all types — not just those for whom video is their core business — debuting in San Jose, November 17-19. An online expo, produced by Sony, seeks to educate its participants through firsthand online interaction, on new and existing HD solutions based on your budget, through an Interactive Exhibit Hall, product demos, presentations, how-to videos, real-world success stories, group chats, networking, happening November 19, as a web only event at: pro.sony.com/bbsccms/ext/vtsnewecohd/index.shtml?
XID=E:VTS09_register:vtsnewecohdpage. CTN Animation Expo, November 20-22 in Burbank, is hosted by Creative Talent Network® to provide highly focused conference programming, workshops, recruiting, presentations and networking opportunities designed to connect animation artists, studio executives and industry leaders both locally and internationally. The Music In Media Interactive Conference, happening in Hollywood, November 20-22, is designed to inform, educate, entertain and create opportunities for conference attendees, and is specifically focused on conveying what (and who) you need to know to get your music in film, TV, video games, movie trailers, commercials and other forms of contemporary media. Imaginaria Film Festival, in Conversano, November 25-29, is attempting a new experience and new connection between international and independent cinema of a digital nature, through innovativeness fused through technology and creativity in an array of works including, feature film, short film, film and digital, music video, web video and video art installations.

The above events are only a sample of what is fully listed. Complete details are on the “Media, Entertainment and Performing Arts Industry News and Events” page at actorschecklist.com/news.html. Video and podcast versions of this news summary are also available at popular video sites around the Web like MySpace, YouTube, Daily Motion, as well as on The Actor’s Checklist podcast blog at actorschecklist.com/loudblog. Follow the posting of the news summary on Twitter at: http://twitter.com/actorschecklist. This month on the video news summary you will again see a dynamic array of artists in performance of film, music and documentary. These videos are now available on the Free Home Video Showcase at http://www.actorschecklist.com/video which now serves as an archive for all past video presentations but without the audio news narration. The Actor’s Checklist is proud announce the return of the photo gallery which you can visit at http://actorschecklist.com/coppermine to upload  head shots or other suitable pictures of your choice, create profiles, and use your pictures or others found on the gallery as ecards which you can email to friends and associates.

Em 1984, as noites de sexta-feira eram abrigo de séries que se tornariam grandes clássicos da TV: ‘Miami Vice’, ‘Dallas’, ‘Hunter’, ‘Webster’, ‘Dukes of Hazzard’ e o ‘V’ original. Programação boba, leve demais? Pode ser. Mas pelo menos era original.

Hoje as sextas-feiras são um emaranhado de shows perdidos, no limbo, reprises. As emissoras simplesmente não sabem o que fazer com as sextas-feiras. E a preocupação cresce ainda mais quando NENHUM dos programas consegue passar dos 2 pontos na demo qualificada.

A última sexta-feira foi vencida pela CBS que exibiu ‘Ghost Whisperer’ (8 milhões e 1.9 ponto), ‘Medium’ (8.2 milhões e 1.9 ponto) e ‘Numbers’ (8.2 milhões e 1.8 ponto).

A ABC e a NBC empataram. A primeira exibiu ‘Supernanny’ (5 milhões e 1.4 ponto), ‘Ugly Betty’ (4.5 milhões e 1.3 ponto – finalmente subiu um pouquinho) e ‘20/20′ (6.7 milhões e 1.9 ponto). A NBC exibiu ‘Law & Order’ (7.5 milhões e 1.7 ponto), ‘Dateline’ (7.3 milhões e 1.7 ponto) e ‘The Jay Leno Show’ (4.7 milhões e 1.2 ponto).

A Fox exibiu reprises, enquanto a CW levou ‘Smallville’ ao ar, atingindo seu maior número de telespectadores na temporada (2.7 milhões e 1.2 ponto).