Blogs about: Npd Guitar Amplifiers
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Research Blog Note
This research blog was kept up until 3rd May. This is because the research process started to slow down and the creative process began. For more information on how my work was formulated please see th… more →
Bass - Middle - Treble
Research Blog Note
ivancheung wrote 1 year ago: This research blog was kept up until 3rd May. This is because the research process started to slow d … more →
Marshall AMPLIFICATION
ivancheung wrote 1 year ago: As a brand with the word Amplification, it seems strange Marshall doesn’t embody that. Sure th … more →
A new way of looking at Marshall...
ivancheung wrote 1 year ago: This image was created during the visualisation of my designs. However since its creation all design … more →
Mapping Marshall: Update
ivancheung wrote 1 year ago: This is an update to my previous post ‘Mapping Marshall’ http://bassmiddletreble.wordpre … more →
Brand Perception
ivancheung wrote 1 year ago: This survey was carried out to understand what people outside of the territory think of Marshall. … more →
Possible Design Ideas
ivancheung wrote 1 year ago: Possible Design Routes – Milestone events 1. Leather Belts For those who want the Marshall bra … more →
Consumer Survey
ivancheung wrote 1 year ago: This is a survey collected to understand the territory and audience of Marshall. Number Of Responses … more →
Not This Direction
ivancheung wrote 1 year ago: Marshall are rock n roll. Most people seem to recognise this without even having an understanding of … more →
Mapping Marshall
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ivancheung wrote 1 year ago: Below is a diagram I’ve mapped of Marshall in relation to their Competitors, Product Range, Br … more →
Comparing Marshall
ivancheung wrote 1 year ago: This is a list of brands from other Markets who embody the Marshall brand value mentioned in previou … more →
Marshall Who?
ivancheung wrote 1 year ago: Below are lists of words, names, and quotes which were obtained through Marshall’s website, ca … more →
The State Of Guitars
ivancheung wrote 1 year ago: In 2006 the Music Industries Associations (MIA) compiled a report on the state of the fretted instru … more →
Bass Middle Treble
ivancheung wrote 1 year ago: This blog will contain research on Marshall Amplification for the modules New Product Development an … more →
Tag Line: Louder Than Life
ivancheung wrote 1 year ago: ‘Marshall: Louder Than Life’ Marshall’s days as the definitive brand for power is … more →
