Blogs about: Nsd Process
Featured Blog
CEO as chief storyteller
More on the importance of storytelling for innovation: RT: @GuyKawasaki Chief Storytelling Officer: why CEOs need to be great storytellers. http://trkk.us/?bSG This is a followup on an earlier post: h… more →
Service (Co-) Creation
CEO as chief storyteller
gschirr wrote 5 months ago: More on the importance of storytelling for innovation: RT: @GuyKawasaki Chief Storytelling Officer: … more →
Weird Al Update
gschirr wrote 1 year ago: The Internet Changes Everything The internet changes the song parody business. Through digital relea … more →
Why do users collaborate??
gschirr wrote 1 year ago: Every firm has an IP unit that is looking to protect and harvest the ideas generated within the orga … more →
All NPD is Service Innovation
gschirr wrote 1 year ago: I have thought since I first read the Vargo and Lusch argument for a “new dominant logic of ma … more →
PDMA thoughts: Service and Innovation
gschirr wrote 1 year ago: I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspe … more →
"Fuzzy Rear-End of Service Development"
gschirr wrote 1 year ago: In today’s post I review some thoughts from the service innovation section of the PDMA Annual … more →
Fuzzy Front End
gschirr wrote 1 year ago: Note: a quick overview of the fuzzy front end in new product development, authored by Peter Koen and … more →
A full section on Service Innovation at the PDMA Research Conference
gschirr wrote 1 year ago: Students of new product development are aware of the term the “Fuzzy Front-End of NPD” … more →
Engage AND Enthrall
gschirr wrote 1 year ago: Improving the relationship by collaborating This blog posting is interesting. Not only does user/cus … more →
Co-creation changes the organization as well as the service
gschirr wrote 1 year ago: Deceptively simple If your customers help create new services: the results should better fit custome … more →
Test first, then Design
gschirr wrote 1 year ago: “Lean” or “Knowledge-based” Product Development I have a link to a fascinati … more →
Do you need a "conductor" for service innovation?
gschirr wrote 1 year ago: A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting artic … more →
Co-creation at Nokia
gschirr wrote 1 year ago: from “mass” communication to one-to-one understanding We have had several postings about … more →
Marketing 2.0
gschirr wrote 1 year ago: A couple weeks ago the blog Marketing 2.0 offerred “15 suggestions that take advantage of the … more →
"The customer is the company"
gschirr wrote 1 year ago: Hi-tech t-shirts There is a fascinating article in the June issue of Inc. magazine about Threadless … more →
Focus Groups, Brainstorming, and Freddy
gschirr wrote 1 year ago: Why won’t they die? A reader made this comment on an earlier post about group-think efforts: A … more →
What is the degree of Service-ness?? Part I
gschirr wrote 1 year ago: How should a goods/service continuum be defined? In my dissertation ( Schirr 2008 ) I had in-depth d … more →
Many Crummy Trials BEAT Deep Thinking: Discussion
gschirr wrote 1 year ago: Two related posts in the last month have generated a fair amount of interest: “Many Crummy Tr … more →
Beta Culture at Nokia -- now in BusinessWeek
gschirr wrote 1 year ago: Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWee … more →
