Blogs about: Nurturing Prospects

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Why Would It Make Sense to Generate the Same Lead Over and Over?

A product marketing manager asked me if we were just wasting money and time on lead generation:  The sales force had just informed him that they already knew all the customers that his lead generation… more →

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Why Would It Make Sense to Generate the Same Lead Over and Over?

Taia Ergueta wrote 11 months ago: A product marketing manager asked me if we were just wasting money and time on lead generation:  The … more →

Tags: Marketing, Hero, Marketing 2, Sales, Marketing metrics, commercialization, prospecting, Marketing Automation, demand generation

Marketing is Sales, Sales is Marketing

Taia Ergueta wrote 1 year ago: Source: Africapic.com Previously clear lines between Marketing and Sales are gone:  Instead there is … more →

Tags: Innovation, Marketing, Hero, innovation 2, Marketing 2, Business, Social Media, Sales, B2B


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