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"Mommy, what's birth control?" – How this kids' kitten game crossed the line with an adult in-app ad

“Mommy, what’s birth control?”

So began my discussion of age-inappropriate mobile advertising. It was the day after Thanksgiving and a good friend in the venture capital industry – let’s call him “John” – texted me that quote, followed by, “That was my 8-year-old niece.” 631 more words