Blogs about: Observational Research
Featured Blog
The Chasm Between Perception and Reality
I’m continually amazed when I do interviews with consumers just how mis-informed they are. Yesterday, we conducted four, in-home interviews with very affluent, well educated families. Each of… more →
Shower Musings
Consumerology Takeaways | The Psychology of Shopping
wrote 5 months ago: Traditional market research (think surveys, focus groups) often gets a bad rap from some because of … more →
Descriptive vs. Experimental Research
wrote 9 months ago: Because I have this handy soapbox, I’m gonna use it. Here’s the thing. There is descript … more →
The Chasm Between Perception and Reality
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wrote 11 months ago: I’m continually amazed when I do interviews with consumers just how mis-informed they are. Ye … more →
Observe the customer journey to improve the customer experience
wrote 1 year ago: I have had a number of stressful experiences in carparks of late. Let me share one with you. I was i … more →
Explanation and the quest for 'significant' relationships. Part II
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wrote 1 year ago: In Part I I argue that the search and discovery of statistically significant relationships does not … more →
Explanation and the quest for 'significant' relationships. Part I
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wrote 1 year ago: The ultimate goal of social science is causal explanation*. The actual goal of most academic researc … more →
Is Observational Research Too Often Overlooked in Market Research?
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wrote 1 year ago: When it comes to market research, we often default to either focus groups, in-depth interviews (IDIs … more →
Couples as consumers...
wrote 1 year ago: In the past few years, we have interviewed literally hundreds of consumers about a variety of produc … more →
Ahead of Print: An Introduction to Comparative Effectiveness Research
wrote 1 year ago: Full article access for Neurosurgery subscribers at Neurosurgery-Online.com. Research examining the … more →
Editor Choice: A Comparative Effectiveness Analysis of Alternative Strategies to Assess Hypothalamic-Pituitary-Adrenal Axis Function After Microsurgical Resection of Pituitary Tumors
wrote 1 year ago: Full article access for Neurosurgery subscribers. BACKGROUND: Observational methods can be used in c … more →
What would you not be willing to do without?
wrote 2 years ago: Young people would miss mobiles and web more than TV By Matt Warman, Consumer Technology Editor, The … more →
You should wait for the new iPad
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wrote 2 years ago: Image via CrunchBase While observational research should be used to help make important research obs … more →
What makes a product worth talking about? Four starting points...
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wrote 2 years ago: I thought it might be a good idea to back up and discuss the core subject: what makes a product wort … more →
The Science Editor’s Point of View (or why I prefer the laptop to the bench)
wrote 2 years ago: When faced with a substantive editing job of complex scientific manuscript or grant, it really doesn … more →
Smile, You're on Candid Camera
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wrote 3 years ago: Tracking consumer behavior is nothing new to marketing. Companies have been organizing focus groups … more →
The art of observation
wrote 3 years ago: How often do we claim to have seen something when we actually haven’t? I’m not talking … more →
Ready To Eat...Now, All Done
wrote 3 years ago: WordPress videoAssistant professor Eric Hodges is currently conducting research into the ways mother … more →
Consumer Research
wrote 4 years ago: What is Consumer Research? The field of Consumer Research developed as an extension of the field of … more →
