By Mohamed Yasil.M

What is offpage optimization?

Well, they are techniques you can use to help improve your Search Engine rankings but is done off your site. Which means it is done on other sites and not your own. Onpage requires you to do optimization on your own webpages, offpage requires you to do it off-site.

Ok, what does it all mean?

With Google, offpage optimization has became more important as they place a lot of emphasis and relevance on links. The simple lowdown for offpage optimization is LINKS. LINKS from other websites to yours or BACKLINKs or INBOUND LINKs. Links with anchor text(keywords) from other websites to yours. And seriously, that’s about it – getting others to link to you with the proper anchor text. LINKs are also important because they provide a way for the search engines bots to find your site.

The more links you have pointing to your site, the more important the search engines rate your site. Anchor text provides a way to rate the keywords for your site. And more links with anchor text to your site, the more important the Search Engine rate your site for those keywords. It’s as simple as that.

If you properly plan your offpage optimization and what a bit of luck, you can rank better in the Search Engines.

Firstly, you have to pay attention to :

1. How many sites are linking to you. More the merrier.

2. What kind of sites are they and whether their topics are related to yours (titles, keywords and so on).

3. The Anchor text used.

4. Trustrank and Pagerank of the sites linking to you (whether they are trusted by Search Engines or have been blacklisted)

Anchor text is the hyperlink text. It is usually used to tell the reader the subject matter of the page that it links to. Like a link here -   rel=nofollow SEO Articles, you can see that the anchor text here is SEO Articles, pointing to   rel=nofollow http://www.seochat.com and this is like
telling the reader that the subject is SEO Articles and this site http://www.seochat.com has information related to it. So if someone searched for the words SEO Articles, this is helping the site   rel=nofollow http://www.seochat.com to rank for that term. So use this anchor text to your advantage by using keywords in them. Although it is not always possible to use keywords you want, you should not use “click here” as your anchor text.

Remember to optimize your internal pages as well. DO not try to link your main page with all your keywords. For example, if you have a site selling orchids(the flower) and one of your internal page is about flower delivery, is it better for you to optimize your main page for “flower delivery”? No, optimize your main page for the keyword “flower orchids” and your internal page for the words “flower delivery” or “orchid delivery”. This way, at least your site will rank for more terms and get better results for different searches. And not to mention, your onpage optimization would be more effective and easier without too many keywords on one page.

How do I go about doing it?

You should start off with a link building campaign. I will divide them into two major parts.

The first step is where you get links by direct posting.

1. Link exchanges – Link with other websites, preferably with related sites. They are two-way (they link to you and you link back) links. You can email webmasters and request a link exchange with the proper anchor text. Link exchanges can be very effective if done with sites of the same topics or subjects. But beware of who YOU link to. Linking to “bad” sites can get you into trouble with Search Engines and even get you delisted or banned.

2. Article submission – Submit articles you have written to article directories. Usually they have an author’s bio, where you can place your site’s URL in it with the appropriate anchor text. And not only that, writing articles can help improve your reputation in your field of interest as well. You know, your readers may think that you are an “expert” or something.

3. Directory Submission – Submit your site to various directories. There are free and paid directories. It would be advisable to submit your directories to free directories(especially DMOZ) and choose which paid directories you would like to submit to. It’s hard to say which paid directory is best, so use your common sense if you want to do paid inclusion. Please avoid link farms (directories with tons and tons of links in their categories and subcategories) because they don’t work to your advanatage and a lot of them have already been blacklisted or devalued by Search Engines.

4. Forum posting – Signatures allow you to place links and anchor text to your site. If you are posting in a forum related to your site( and with a lot of keywords), you can get better results in your rankings from these postings. However, do note that there are some forums which have the nofollow tag which tells Search Engines not to follow the link. This makes the link useless in SERPs.

5. Blogging – Nowadays everyone likes to leave comments in blogs. You can do it as well. And add your link with the comment. However remember not to spam blog sites, if you add a comment make sure that comment has something to do with the topic. It is also wise to post in blogs which you have some knowledge about.

6. Purchase links – Pay other webmasters to link to you. This method is a bit like a paid directory, just that the site isn’t a directory but could be a informative site or even a blog. You get a link or links with a proper anchor text. There have been reports that some Search Engine devalues such a technique, but it is difficult for Search Engines to know whether that link is a legitimate link or a purchased link. I would also recommend you to buy links directly from other websites than through a “links broker”. You can do this by directly contacting the webmaster and negotiating a price and where your link will be
placed. The placement of your link is important as you don’t want your link to be in very page of the site. For your link to have maximum exposure, it would be best to be in the first page(or the main page) and to reduce the spammy effect, confine to 2 to 3 pages at the most. Avoid site-wide links if your own site has very few pages!

The next step would be link baiting and this step is very highly recommended because these links are natural. However all these link baiting are very much related to onpage optimization(what you do on your site).

1. Although this is considered onpage optimization but it would be appropriate to mention this again – content. The biggest and most effective offpage technique is related to your onpage optimizaton. Good, useful and keyword rich content. This way, you are “baiting” other webmasters to link to you. Some of them even provide you with a good anchor text as well. These are what is termed as “natural links” because others linked to you without you directly asking for a link and is very much encouraged by Search Engines.

2. Software/script – Writing a script or software which a lot of people use is a good way to generate links. If you look around forums or blogs or just normal sites, you can see people recommending this and that software or script. Some scripts like forum scripts have a small link back to their site with the appropriate anchor text included, just imagine, if a lot of users use those scripts, the amount of backlinks will be enormous! Do a Google search “link:www.phpbb.com” and see the amount of backlinks! Phpbb.com is the official site for the free Phpbb forum script. And if you provide the software or the script at no charge, the number of grateful users with the link back will surely help your site. Simply put, it generates links for you.

3. Tutorials/How-to articles – Very related to content. Write useful tutorials like those photoshop tutorials or howtos and this will encourage other web designers or webmasters to link to that. Having useful and unique content is one of the best way to get natural links and traffic. If it is useful to a webmaster’s visitors, he will surely want to tell his visitors about it.

4. Service/Knowledge Sharing – Yes, even if you don’t write good content or tutorials or articles, you can provide a valuable service to others. Like script installation, colour matching service for web designers, technical support for Operating Systems and so on. Something like sharing your knowledge or helping others with their problems can very well get you the links because it is useful to webmasters and useful for their visitors as well. You can see some of the most popular sites are actually sites which help others like those webmasters forum or those technical support groups. You can even be selling some unique product or service to the public and let it generate links for you. Unique, valuable and useful service is just as important as unique, valuable and useful content.

5. Freebies and contests can attract links from other sites as well. Who doesn’t want freebies or who doesn’t want to join a contest to get prizes? Everyone does and because it is such a good promotional tool, you can attract a lot of visitors(and links) from these contests even if it is for a short period.

What all this being said, it is important to note that links from high quality sites are better for rankings than links from low quality sites. A few links from reputable sites is worth more than a lot of links from unknown sites. So if you can, try getting links from these sites instead.

There are a lot of SEO experts who say that offpage optimization is more important than onpage optimization. While that is not completely wrong, it is very difficult (but not impossible) for a good offpage optimization to work without excellent content. And that is ultimately what is on your web pages.

Article Source: Ezine-Article

By Mohamed Yasil.M

The bulk of your seo, eighty percent, comes down to your off page optimization. Google is all about other people saying ‘He’s about wine supplies.’ It’s important to get this right, but you’ll get greater return by spending your time getting off page optimisation.

Now we’ll talk about off page optimisation. We have a website we are trying to rank for wine supplies. Off page optimisation is all about what people are saying about you. What determines what other people are saying about you is the links and words that other people are using when they link to you. Off page optimisation is all about getting links to your page. You want as many links pointing to your page as possible that contain the keyword that you’re optimising for.

We need to think of strategies to get those inbound links. Some links have more value than other links. For example, a link from Dan Murphy’s.com, a wine seller in Australia, to our website saying wine supplies, is going to be worth more because they’ll have other people sending links to them. They have more power than other smaller websites with much fewer links. There are different ways to get these links. Let’s go through some of these ways.

But before that, we will talk about sending the links. We try to replicate what happens in nature. It is not natural to have every link point to this website saying wine supplies. When we think of Dan Murphy’s, every link pointing to Dan Murphy’s isn’t going to be saying cheap wines online. What is natural is for people to link with a variety of keywords and also to link to the url. That’s where a lot of people go wrong. You want to make sure you send links to this site with your url because that’s how people think naturally when they post links on their blogs. They might link with the fully resolved url (the domain name) and that will be their link.

Anchor text is the text that is used in the link itself. We could have a link on a website saying wine supplies, and it’s selected through the anchor text. Even though it is wine supplies, that will link through to the specific page which might be the full url I was talking about. It’s also important to have links that link the anchor text, being yourdomain name. You would also link some of your secondary keywords. You would probably look at seventy percent as your keyword, so seventy percent as winesupplies. You then want to look at twenty percent to be your url, and then look at ten percent for variations. This forms the basis of your off page optimization strategy.

Article Source:  Ezine-Article

Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your web pages will fare in the different search engines, especially Google.

Optimizing your pages for the search engines should be your main priority because conquering and dominating your chosen keywords is often cited as one of the major determining factors in the success of your online site or business. You must have a rudimentary grasp of how SEO can work for you and your site.

These simple SEO Tips will help you understand the basics and help you reach your online goals.

1. Title Tag

The Title Tag is located at the top of your html page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. Despite its simplicity, the title tag is crucial to ‘on-page optimization’; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google.

Many SEO experts create web pages in a three-prong approach. They place the title in:

- the title tag – on the webpage itself – and in the URL for that page.

Sometimes they will just pick the main keywords from the title and place them in the anchor url instead. For example: www.yourwebsite.com/keywords.html

3. Meta Description Tag

The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words . Make sure to include your keywords but don’t spam – don’t repeat your keywords more than twice, using variations is helpful.

Keep in mind, successful webmasters make their descriptions stand out from the crowd and entice the surfer to click their link. It is also the first contact with your potential visitor or prospect so make a good first impression.

3. Anchor Tag or URL

The anchor tag is used to form links within websites or from site to site. This tag should have your title or the main keywords from your page title to be the most effective.

Anchor text is also important to know, these are the underlined, clickable text or words in a link. <*A HREF=”url”> anchor text <*/A>

If you want to check Google for all web pages containing your keywords in the anchor tags.

Just type into Google Search:

allinanchor:yourkeywords

4. Finding Backlinks

One of the keys to higher rankings is building quality links from relevant related quality sites. The search engines, especially Google, counts each link as a “vote” for your site or content. Many experts suggest you include your main keywords in the anchor text of these inbound links in order to rank high.

If you want to find the number of backlinks your site has.

Just type into Google Search:

link:yourURL

and it will give you the number of backlinks you have.

Google doesn’t give you all your existing backlinks, so you can try Yahoo! to find a more exact number.

Just open Yahoo! and type in: linkdomain:yourURL

5. Checking Indexed Pages

If is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.

You can see how many of your pages are indexed in Google by using the site command.

Just type into Google Search:

site:yourURL

Another way to look at your pages in Google is to type in “http://yoursite” and “www.yoursite” with the quotation marks to see the exact number of listings for each.

6. Checking Google Cache

You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.

Just type into Google Search:

cache:yourURL

7. Finding Associated Keywords

Keywords are the heart of the Internet, you must dominate the search engines for your chosen keywords if you are to succeed online. So make sure you have your main keywords in the Meta Keyword Tag on your page. Many experts suggest you place your page’s main keywords in the first and last 25 words on that page.

You must also be able to find and use variations of your keywords to completely conquer your targeted niche. To find what other keywords Google has associated with your main keywords, just use the tilde ~ command to find associated phrases in Google.

Just type into Google search:

~keywords

Variations will be highlighted in bold print.

8. Finding Titled Keywords

If you want to find competing sites that have your keywords in the title just use the allintitle command.

Just type into Google search:

allintitle:yourkeywords

In summary , if used consistently, these basic SEO techniques should help improve your rankings and keep you in the picture with regards to your standings in the search engines. Your site’s stats or raw traffic logs will also confirm the rise or fall of your keyword rankings. You must have complete knowledge of both your site and your keywords in the search engines, especially Google. Since Google will deliver most of your quality traffic, you must optimize for it and be aware of what is happening to your site and keywords within Google. This is yet another example where knowledge equals success.

Forum Posting
Forum Posting today has taken on an important stance in boosting SEO efforts. Forum posting simply means posting new threads or replying to old ones in forums in order to get quality inbound links to a website. If forum posting is done the right way then it can drive targeted traffic to a website. However, if it is done incorrectly, it would result in waste of time which could have otherwise been spent on growing your business.

Additionally, getting backlinks from forums that are reputed can be very beneficial. However, at times there could be a possibility of your post being edited or deleted by the forum administrator if they find that your posting does not adhere to the forum policy. Moreover, there may be times when the administrators may not allow any links in posts until they are totally relevant. Therefore, it is important to keep in mind the kind of posts you make in forums in order to take advantage of them.

Submission Features

• Forum Posting has multiple benefits, firstly it create good link back to the site, secondly there are good chances that a potential buyer would land to your product and buy it
• We analyze your product and write a attractive content for it and put it on the Forum websites along with your website information and offerings.
• We offer around the clock customer services and 100% guarantee that our services will be up to your expectations.
• All Forum posting submissions is done Manually by trained staff members.
• All Forum posting submissions is done Manually by trained staff members.
• Each entry is done with care and standard as per prescribed by the Forums.
• We same fees we keep on renewing the Forums on monthly basis.
• We can focus on US Cities, States and/or European, Asian and Australian countries.
• At the end we provide full report for the submission and free website seo report.

Meta Tags Optimization Service

META tags are HTML tags that are used to include information about your web page. One big difference between other HTML tags and META tags is that META tags are always placed between the tags of the HTML page. A plethora of different META tags are available that you can use to include page-related information, but only two of them, the keyword tag and the description tag, are important from SEO perspective and shall alone be discussed here. These META tags are mostly invisible to your site’s visitors, but will be seen by search engines.

Submission Features

• Add right titles, keywords and description on 5 pages
• Free submission to major search engines like yahoo, google and msn.
• Monthly re-submission to all these search engine.
• We provide Excellent support to our customers – all your queries will be answered in 24 hrs.
• All work done manually and representative will call to discuss about the metas

Squidoo Lens Creation Services

Squidoo lenses usually rank high on search engines. If you have a competitive niche, then you might have noticed that some of the search results on the top listings are actually Squidoo pages. Squidoo is a network of user generated pages where you can not only create a sales page but also promote it within the network.
You can create your lens geared toward selling a product or as a satellite page to boost your existing site’s PR and SERP ranking. Since Squidoo is dofollow, you get a powerful relevant backlink to your site also. We not only create a custom lens for you but also take care of lens promotion to provide you with maximum benefit. We do all the work for you for a nominal fee and let you enjoy the benefit

Submission Features

• At Ebizsubmit.com, our speciality is to provide full range of webmaster content and link building solution. Professional looking, SEO optimized, and monetized Squidoo Lens Creation Service is one of our area of expertise.

While creating your lens, we do niche and keyword research to find the proper keyword to use on your lens so that your lens gets ranked high in SERP (search engine result pages) ranking. Be it a monetized lens to earn affiliate income, or a content based lens to promote your own product or service, or just to act as a sattelite page to help boost your site/blog ranking, we can help.
• A full lens with pictures and descriptions of your products and services.
• An incoming link from a PR 4 Google-rated website.
• You will be signed up for Three Squidoo Groups
• Most important, you will have the benefit of our experience setting up lenses.

Press Release (PR) Submission Services

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments. We submit your news manually to all Press Release (PR) sites which automatically boost your search engine, enhance web presence and increase traffic. We will get your press release in the media spotlight by publishing it to 50 popular and respected press release sites for just $60. You will see an almost overnight improvement in the amount and quality of the traffic to your site.
What better way to announce new product releases, business milestones and build brand awareness than a press release which will be distributed to a multitude of sites and news feeds. Press releases are a very economical method of building brand awareness. You will also benefit from a higher search engine ranking by virtue of the incoming back-links from every site where your press release is published and also drive in immense amounts of targeted traffic through your press release.

Submission Features

• All Press Release submissions is done Manually by trained staff members.
• We offer around the clock customer services and 100% guarantee that our services will be up to your expectations.
• All Press Release sites are High traffic, SEO friendly, High rate of success, Known and Proven.
• We make sure that you completely understand the impact and the effectiveness of our Press Release submission service, by offering you a free submission report.
• Our prices are highly competitive and the best in the industry, only $60 for 50 Press Release Submissions service!
• Most of our sites we submit to have a minimum PR of 3 and go all the way up to a PR 6.
• A detailed report of Press release sites will email to you after submissions.

We already have discussed on various topics of Search Engine Optimization but still there are some more topics which are remained. In SEO, there are the biggest factors as On-page optimization and Off-page optimization. We already have discussed about those chapters. I need to explain some more basic chapters of SEO which is being ignored by many SEOs.

I have to deal Server Side Factors and some general topic of SEO. In Server side factors, the main topics are – 301 and headers status code.

Many times we face the problem. There is main problem with page redirection which is known as 301 URL directions also. There are big question on this topic. It should be redirect or remove? What is the purpose of redirection? Is redirection will work?

Yes, all these are right questions. From my point of view removal of URL and redirection of URL both have own importance. We should choose those URL to remove which have no visitors and nothing importance from search engine point of view. On the other hand, a page which has high PR or high visitors should be redirected. Redirection is not the last things. There is need of webmaster submission also. There is Google webmaster where all the redirection should be submitted to make known Google crawler about the redirection.

Another thing is Server status code. You should monitor your page server status code. What is it? It is 200 errors or 404 errors? In both situations you have to work on those.

Many times we face large page size also which make pages very slow to browse. So, proper page size should not be exceeded from 110 KB.

There are many browsers so; your page should be passed with each browser properly. All things should be appropriate in each browser.

Some other things are appropriate style sheet, appropriate templates and metadata should be checked, standard navigation, HTML and XML sitemaps and analytical code.

So, all these are basic things of SEO which should be passed properly through SEOs. These are helpful in crawling and ranking.

Social-Media/Social-Bookmarking Sites
Share your favorite sites on the Web with potential clients and business partners by commenting on, uploading and ranking different newsworthy articles. You can also create a member profile that directs traffic back to your company’s Web site.

1. Reddit:  Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you’ll gain a more loyal following and increase your presence on the site.

2. Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.

3. Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.

4. StumbleUpon:  You’ll open your online presence up to a whole new audience just by adding the Stumble Upon toolbar to your browser and “channel surf[ing] the Web. You’ll “connect with friends and share your discoveries,” as well as “meet people that have similar interests.”

5. Technorati: I f you want to increase your blog’s readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.

6. Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.

7. Squidoo:  According to Squidoo, “everyone’s an expert on something. Share your knowledge!” Share your industry’s secrets by answering questions and designing a profile page to help other members.

8. Furl:  Make Furl “your personal Web file” by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.

9. Tubearoo:  This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.

10. WikiHow: Create a how-to guide or tutorial on wikiHow to share your company’s services with the public for free.

11. YouTube:  From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company’s latest commercial or event to give customers and clients an idea of what you do each day.

12. Ma.gnolia:  Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.

Professional-Networking Sites

Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.

13. LinkedIn:  LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.

14. Ecademy:  Ecademy prides itself on “connecting business people” through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.

15. Focus:  Focus is a business destination where business professionals can help each other with their purchase and other business decisions by accessing research and peer expertise. Most importantly, Focus provides open, quality information for all businesses that is freely available, easily accessible, and community powered.

16. YorZ:  This networking site doubles as a job site. Members can post openings for free to attract quality candidates.

17. Xing:  An account with networking site Xing can “open doors to thousands of companies.” Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to “find experts at the click of a button, market yourself in a professional context [and] open up new sales channels.”

18. Facebook:  Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.

19. Care2:  Care2 isn’t just a networking community for professionals: It’s touted as “the global network for organizations and people who Care2 make a difference.” If your business is making efforts to go green, let others know by becoming a presence on this site.

20. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.

21. MEETin. rg: Once you’ve acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.

22. Tribe:  Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.

23. Ziggs:  Ziggs is “organizing and connecting people in a professional way.” Join groups and make contacts through your Ziggs account to increase your company’s presence online and further your own personal career.

24. Plaxo:  Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.

25. NetParty:  I f you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You’ll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.

26.Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.

Niche Social-Media Sites

Consider linking up with one of these social-media sites to narrow down your business’s target audience. You’ll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.

27. Pixel Groovy:  Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.

28. Mixx:  Mixx prides itself on being “your link to the Web content that really matters.” Submit and rate stories, photos and news to drive traffic to your own site. You’ll also meet others with similar interests.

29. Tweako:  Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.

30. Small Business Brief:  When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.

31. Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.

32. BuzzFlash.net:  This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.

33. HubSpot: HubSpot is another news site aimed at connecting business professionals.

34. SEO TAGG:  Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.
General Social-Media Sites
The following social-media sites provide excellent opportunities for businesses to advertise; promote specials, events or services; and feature published, knowledgeable employees.

35.  Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more.

36. Newsvine:  Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.

37. 43Things: This site bills itself as “the world’s most popular online goal setting community.” By publicizing your company’s goals and ambitions, you’ll gain a following of customers, investors and promoters who cheer you on as you achieve success.

38. Wetpaint:  If you’re tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company’s presence online. You can easily organize articles, contact information, photos and other information to promote your business.

39. Twitter:  Is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”

40. Yahoo! Answers:  Start fielding Yahoo! users’ questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company’s Web page, you’ll quickly gain a new following of curious customers.

Job Sites

If you want to secure high-quality talent during your company’s next hiring spree, you’ll need to maintain a strong presence on popular job sites like the ones listed below.

41. CareerBuilder.com:  Reach millions of candidates by posting jobs on this must-visit site.

42. The Wall Street Journal’s CareerJournal:  The Wall Street Journal’s CareerJournal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.

43. CollegeRecruiter.com:  If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.

44. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.

45. Sologig: Top freelancers and contractors post résumés and look for work on this popular site.

46. AllFreelance.com: This site “offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips” and more.

47. Freelance Switch Job Listings:  Freelance Switch is the freelancer’s online mecca and boasts articles, resource toolboxes, valuable tips and a job board.

48. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.

49. Yahoo! Hot Jobs:  This site is often one of the first places that job seekers visit. Post open opportunities and check out informative articles and guides to gain insight on the hiring and interviewing process.

50. Guru.com: Build your company’s repertoire with top freelancing professionals by advertising projects on this site, otherwise known as “the world’s largest online service marketplace.”

SEO

SEO or Search Engine Optimization is a process through which rank of a website is improved in the natural

search results of the search engines.

SEM

SEM or search engine marketing is a way of promoting a website through the paid listing services of the search

engines.

PPC

PPC or pay per click is a SEO model in which the client company pays the SEO agency on the basis of the hits

that is originated for the SEO campaign.

Blog

Web log that is widely known as blog is a user generated content on the internet. The subject of blog can range

from personal diaries to music, video, business, in fact anything and everything.

Email Marketing

Email marketing is process of promoting a product or service or an idea by sending direct emails to the target

audience.

Google Adwords

Google Adwords is an online advertising program run by Google. In this process certain keywords are targeted

for a websites and advertisement campaigns are run for those keywords through Google search results.

Analytics

Google Analytics is an effective tool offered by Google to track the visitor information of a website.

Link Popularity

Link popularity is process in which links from other websites are earned in order to improve the importance of

that website on the internet.

Page Rank

Page rank is a value that Google assigns to a web page based on the importance of the page on the internet that

is determined by the number of incoming links to that web page and few other factors.

Search Engine Submission

Search Engine submission is a process in which a website is formally submitted to the search engine for

enlisting.

Directory Submission

In directory submission a website is enlisted with an online directory.

Press Release Optimization

Press Release is a form of article through which a company announces about its new products, services, and

events to the media.

Social Bookmarking

In social bookmarking websites, users create and store bookmarks of their choice. These bookmarks can be

viewed by others and that let them know about new services and latest concepts which are making news in the

online world. For example del.icio.us, Digg, Furl, My Web, Reddit are some of the most popular social

bookmarking websites.

Anonymous User Marketing

In anonymous user marketing the user data is analyzed and on the basis of that, the content of the web pages

are customized to make them more relevant to that specific user.

Affiliate Marketing

Affiliate marketing is an age-old tool to promote online businesses. In this process different websites are made

the affiliate who refer user to the site and get share on the revenue.

Hub pages

Hub pages is a website, where registered users can post their content for free. Through this website anyone can

promote his or her services and products.

Viral Marketing

Viral marketing is an online marketing technique in which the user is facilitated and encouraged to pass along a

marketing message.

Podcasts

Podcast is a digital media file that is distributed over the Internet using syndication feeds for playback on portable

media players and personal computers. In the recent time podcasts are created and distributed over the internet

for promotional purposes.

Social Networking Websites

Social networking websites are websites where users can log in to create a profile for themselves and then

interact with other members. Off late some social networking websites are also being used for online marketing

by referring users to a particular site including Orkut, Hi5, MySpace etc.

RSS Feed

RSS that stands for ‘Really Simple Syndication’ is a family of web feed formats used to publish frequently

updated content such as blogs, news, podcasts.

Off-page is the biggest factors in search engine optimization from beginning of search engines. It is known as link building or promotion of web pages also. Off-page factors got drastic position in the age of Google search engines. Google brought page rank and back link concept to get web pages in honorable status. It was the really a revolution in search engine optimization field.

For both – bank link creation and to get higher page rank, there is need of, link building. One more factor include in link building or off-page factor, that is – higher ranking from targeted keywords. It means – more back links, higher page rank and more relevant back, higher ranking in search engines by targeted keywords. Here the theory of link building changes again. In the recent times, links will be count as back link which are relevant and not crap. So, more back link is not possible now, if the link is not relevant. Now, again for higher ranking, relevancy is must in the link building era.

I have analyzed many times that people are confused in link building and relevant link building. They are confused about off-page factors. Again, here I want to make it clear that only link buildings are not off-page factors in SEO. Yes, off-page factors have broader aspect and sense. Basically, off-page is the promotional work whether it is online or off-line. So, any type of promotional work will be known as the activity of off-page, such as – link building, RSS Subscription, forums participation, social bookmaking, social promotion through social networking sites, blogging, directory submission, press releases, article submission, social participation, buzzing etc.

All these activities are effective only when, it is used in the context and naturally. For example – for social bookmaking home page URL submission is unethical. In the directory submission – deep link has no value. I have many examples which are unethical from the search engine point of view and they have no value as back links.

In off-page factors, using proper anchor text according to landing pages are the most valuable and important. People are crazy towards home page URL only but deep link’s back link creation should be minimum 25% in the context of home page URL.

Let’s face it, without an audience you’re screwed and you will never make any money online. It doesn’t matter how great your product or service is.  If you don’t have an audience, you don’t have traffic, you don’t have customers and you certainly don’t have sales.

To get an audience you must know the off-page factors, or strategies done off the pages of a website that Google uses to rank in order to rank websites.

Here’s a list of the top 30 off-page search engine optimization techniques Internet marketing experts feel affects a sites Google (and other search engines) Ranking:

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POSITIVE FACTORS (You want to try to make sure you can adhere to as many of these as possible)

1.      Focus on getting a high number of quality inbound links from high Page Rank sites.

2.      Aim to have incoming links from high ranking pages.

3.      Seek links from authority sites.

4.      Google will look at the anchor texts of the inbound links to your site, try to have them related.

5.      The age of the link is important, the older the better.

6.      The more popular the referring page, the better.

7.      Make sure the number of outgoing links to the referrer page isn’t very high, too many can make your site look less important.

8.      Strive to position the link on the referrer page as early as possible.

9.      The keyword density on the referring page does matter, however it’s hard to have too much influence on this factor.

10.  The HTML title of the referrer page. You want to have the same subject/theme as they do.

11.  The referrer page has the same or related theme.

12.  Your site is listed in the DMOZ Directory, http://www.dmoz.org/add.html

13.  Your site is listed in the Yahoo Directory ($299 per year)

14.  Your site is listed in the top directories. The more directories that link to you the better.

15.  The age of the site that links to you. You want old, long-established.

16.  There is a temporary boost for new sites, however this boost only lasts for a couple of weeks.

17.  Does the site directory have a tree structure? Google wants a logical, consistent, conventional structure.

18.  Is the site map complete and does it have keywords in the anchor text?

19.  The size of the site. There is debate on this topic. Some say bigger is better, while others think fewer pages could now be better.

20.  Does the site have a theme or are there many unrelated words?

21.  Google will look at your page traffic;

a.       The number of visitors. More visitors= more relevant.

b.      Is there an increasing trend? We want a site that is growing.

c.       How often is one of your pages clicked on? The higher the better.

d.      How long does someone spend on a page? The longer the better.

e.       The number of times a user bookmarks your page. The more often, the better.

f.       How recently did someone bookmark your page? The more recent, the better.

g.      How did visitors leave your page?

22.  How long is your domain registered? Legitimate domains are often paid for several years in advance, while illegitimate domains are rarely used for longer than a year.

23.  Are the sites you associate with legitimate? If you own all the sites or if they are spammy, not good.

NEGATIVE FACTORS (You want to try to make sure your site doesn’t have any of these factors)

24.  Have you paid a company for traffic? Most likely it will be low quality traffic. Google does not reward link buying.

25.  Google will use temporal link analysis to see if there is a trend of consistent incoming links. You don’t want tons of links one day and zero the next.

26.  Your site has zero links to you. Google wants you to have at least one backlink.

27.  Never implement cloaking, which is when you show one webpage to a search engine spider and another webpage to everybody else.

28.  Google says that links coming from bad sites can’t affect you because you have no control; however some experts suggest it will hurt you.

29.  If you violate Google’s Terms of Service (TOS) prepare to be penalized. For example, if I searched for my site www.billioniarebythirty.com 150 times a day.

30.  How reliable is your server. Make sure you have a top notch server that never drops.

Having a basic understanding of how does Google works is extremely important. While it is very difficult to adhere to every factor, keep them in mind while creating and optimizing your site.

Here’s a list of the top 86 on-page and off-page search engine optimization techniques Internet marketing experts feel affects a sites Google (and other search engines) Ranking:

ON-PAGE RANKING FACTORS

POSITIVE FACTORS (You want to try to make sure you can adhere to as many of these as possible)

1.      Choose the right keywords. Everything is built upon keywords and keyword phrases. You need to know what people are searching for, how often, amount of competition, and trends. Here is a great tool Google provides to find your keywords https://adwords.google.com/select/KeywordToolExternal  

2.      Put your keywords in the URL or website address. The first word is the best, second is second best, ex. www.marketingtips.com/sales/coldcalling

3.      Use your keyword in the domain name. This is the same as in page name with hyphens, which are a good way to separate keywords.

4.      Write keywords in the title tag. There should be 10 – 60 characters, every page needs to have a title tag and every tag needs to be different, it should begin with the name of your business or site, then add keywords. Don’t use special characters. ex. Billionaire By Thirty> Investments> Online Businesses

5.      Add keyword in the description meta tag. Give a brief summary of your page content; try to keep it less than 200 characters.

6.      Put keyword in keyword meta tag. Provide information to the search engine about the contents of your pages. Every word should show up in the body text. Do not use a single word more than twice.

7.      Check the keyword density in body text. It’s recommended to use 5 – 20% of all keywords divided by the total words in the post. Don’t include more than 450-600 words in total on each page. Use more pages and categories if you have more to say. Divide into neat paragraphs, each paragraph should be about 3 or 4 sentences. Here is a great free tool to check keyword density http://www.rankquest.com/tools/Keyword-Density-Analyzer.php

8.      Test individual keyword density.  It’s recommended to use 1 – 6% of each keyword divided by the total words.

9.      Add keyword in H1, H2 and H3 tags. These are seen by search engines and very important. H-tags are given greater weight than regular page content. Include unique keywords with the H1 tag with a short sentence including your relevant keyword. Here is a great free tool to check H1, H2 and H3 tags http://www.rankquest.com/tools/Keyword-Density-Analyzer.php

10.  Keep keyword font size in mind. There is evidence bigger is better than smaller, not too big though.

11.  Be mindful of keyword proximity (for 2 or more keywords). A general rule is the closer the better. Here is a free tool to measure keyword proximity http://www.ranks.nl/tools/proximity.html 

12.  Understand your keyword prominence. Use your keyword at the top of the page, in a bold, large font.

13.  Try to use the exact keyword phrase order as people use in queries. You want to use the keyword phrase in the exact order you want it to show up in the search engine result pages.

14.  Put into practice keyword stemming. Use the stem of your keyword and create additional keywords by adding a prefix, suffix and pluralization, ex. market, marketing, marketer, marketers, e-marketers, e-marketing. Use throughout your site.

15.  Add keyword to alt text to describe all your graphics. Don’t use too many images.

16.  Apply keywords in links to site pages (anchor text). Don’t use too much anchor text.  Here is a great site to check anchor text http://www.backlinkwatch.com/index.php 

17.  Write outgoing link anchor text with relevant keywords.

18.  Insert internal links to internal pages. Links should contain keywords.

19.  Make sure all internal links are valid.

20.  Create you site with an efficient tree like structure. Aim for two clicks to any page, never more than four clicks.

21.  Use intra-site linking. Have efficient links between lower level pages.

22.  Have outgoing links only going to good sites.

23.  Strive for a high link stability. Avoid “link churn” (rate at which these links appear and disappear)

24.  Keep all external links valid. Validate all links as often to make sure the link isn’t dead.

25.  Maintain less than 100 total links out. Too many links out can make your site appear to be a “link farm.”

26.  Be aware of domain name extensions.  .Gov is awarded the highest status, .edu and .org sites are given a high status, .com sites are examined the most due to the number of spam sites with .com.

27.  Make an effort to keep your page size under 100k file size. Less than 40k is recommended. It’s better to have more smaller pages then a few larger pages.

28.  Use hyphens in the URL rather than “and,”  “or.” One or two are great for separating keywords; too many can be bad.

29.  Keep the URL length small, the smaller the better. It’s recommended to never go over 100 characters.

30.  Recognize the freshness of your site. We want old pages and new pages, not an imbalance of one or the other.

31.  Maintain fresh pages, with new updated content.

32.  Understand the frequency of updates. The more you update the more love you will get from Google.

33.  Look at your page theming. Try to keep your posts consistent with your overall site theme.

34.  Aim for a large site. The more original, useful content, the better.

35.  The older a site is, the more weight that it is given.

36.  A newer page on an older site will get faster recognition than older pages on old sites.

NEGATIVE FACTORS (You want to try to make sure your site doesn’t have any of these factors)

37.  The text is only in graphic form, there is no text in the body of the page. If there is no text, then you will have no keywords, thus making you invisible to search engines.

38.  You have an affiliate site with no unique content.

39.  The website is overly optimized. There is a high keyword or H1 tag repetition.

40.  Linking to bad neighborhood sites. Here is a great free tool to check this http://www.bad-neighborhood.com/text-link-tool.htm 

41.  A site automatically redirects visitors to another page using meta tags refresh.

42.  Your site has bad language or racial terms.

43.  Poison words or words that are deemed as spammy.

44.  Too much cross linking all under one host will tell the search engines that you are one unit.

45.  Stealing images and text from other sites.

46.  Keyword stuffing or adding too many keywords to your site. Here is a great free tool to check this  http://tool.motoricerca.info/spam-detector/

47.  Keyword dilution or targeting too many unrelated keywords on a page.

48.  Editing your content too often can reduce consistency. Don’t change your content too frequently.

49.  Don’t use frames because the search engines have trouble differentiating one page from another.

50.  Don’t change your anchor text too frequently.

51.  Too much Javascript. Don’t use redirects or hiding links.

52.  Don’t use single pixel links. If your links appear to be hidden you will be penalized.

53.  Too many flash pages will hurt you because flash is hard to read by search engines.

54.  Not using an index tag with harm you become your competition will be.

55.  Don’t use an invisible text, which is text in the same color as the background and not easily seen by the viewer.

56.  Don’t have too much duplicate content.

OFF-PAGE RANKING FACTORS

POSITIVE FACTORS (You want to try to make sure you can adhere to as many of these as possible)

57.  Focus on getting a high number of quality inbound links from high Page Rank sites.

58.  Aim to have incoming links from high ranking pages.

59.  Seek links from authority sites.

60.  Google will look at the anchor texts of the inbound links to your site, try to have them related.

61.  The age of the link is important, the older the better.

62.  The more popular the referring page, the better.

63.  Make sure the number of outgoing links to the referrer page isn’t very high, too many can make your site look less important.

64.  Strive to position the link on the referrer page as early as possible.

65.  The keyword density on the referring page does matter, however it’s hard to have too much influence on this factor.

66.  The HTML title of the referrer page. You want to have the same subject/theme as they do.

67.  The referrer page has the same or related theme.

68.  Your site is listed in the DMOZ Directory, http://www.dmoz.org/add.html

69.  Your site is listed in the Yahoo Directory ($299 per year)

70.  Your site is listed in the top directories. The more directories that link to you the better.

71.  The age of the site that links to you. You want old, long-established.

72.  There is a temporary boost for new sites, however this boost only lasts for a couple of weeks.

73.  Does the site directory have a tree structure? Google wants a logical, consistent, conventional structure.

74.  Is the site map complete and does it have keywords in the anchor text?

75.  The size of the site. There is debate on this topic. Some say bigger is better, while others think fewer pages could now be better.

76.  Does the site have a theme or are there many unrelated words?

77.  Google will look at your page traffic;

a.       The number of visitors. More visitors= more relevant.

b.      Is there an increasing trend? We want a site that is growing.

c.       How often is one of your pages clicked on? The higher the better.

d.      How long does someone spend on a page? The longer the better.

e.       The number of times a user bookmarks your page. The more often, the better.

f.       How recently did someone bookmark your page? The more recent, the better.

g.      How did visitors leave your page?

78.  How long is your domain registered? Legitimate domains are often paid for several years in advance, while illegitimate domains are rarely used for longer than a year.

79.  Are the sites you associate with legitimate? If you own all the sites or if they are spammy, not good.

NEGATIVE FACTORS (You want to try to make sure your site doesn’t have any of these factors)

80.  Have you paid a company for traffic? Most likely it will be low quality traffic. Google does not reward link buying.

81.  Google will use temporal link analysis to see if there is a trend of consistent incoming links. You don’t want tons of links one day and zero the next.

82.  Your site has zero links to you. Google wants you to have at least one backlink.

83.  Never implement cloaking, which is when you show one webpage to a search engine spider and another webpage to everybody else.

84.  Google says that links coming from bad sites can’t affect you because you have no control; however some experts suggest it will hurt you.

85.  If you violate Google’s Terms of Service (TOS) prepare to be penalized. For example, if I searched for my site www.billioniarebythirty.com 150 times a day.

86.  How reliable is your server. Make sure you have a top notch server that never drops.

Having a basic understanding of how does Google works is extremely important. While it is very difficult to adhere to every factor, keep them in mind while creating and optimizing your site.

Search engine optimization is the ability to make it easy for the search engines to find your site, blog, social networking site, etc.  Search engines are how 90% of people find the information they need.  Google has a 75% market share in North America and in Europe. Did you know Google controls more traffic than Yahoo and MSN combined?

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Top Internet marketers know 84% of searches will never get past the bottom of page two of Google. 65% of people will never click on paid results, so being at the top of nonpaid (organic) results is imperative to getting traffic to your site.

As you can see, if you want to get droves of traffic to your site, you need to rank high on Google. Whether you have a new website or long established Internet presence you need to be at the top of Google’s results to be found.

It’s estimated there are hundreds of “Search Engine Optimization Factors” Google uses to rank pages in their search results page (SERPs). Google gives rough guidelines for webmasters, but no one knows exactly what all these guidelines are. In order to dominate Google, you must understand how Google works?

Most of us know Google uses keywords to determine what site is the most relevant to a search, but what happens if two sites have the exact same title? Or what happens when two sites have the exact same title and same content?

Here’s a list of the top 86 on-page and off-page search engine optimization factors Internet marketing experts feel affects a sites Google (and other search engines) Ranking:

ON-PAGE RANKING FACTORS

POSITIVE FACTORS (You want to try to make sure you can adhere to as many of these as possible)

1.      Choose the right keywords. Everything is built upon keywords and keyword phrases. You need to know what people are searching for, how often, amount of competition, and trends. Here is a great tool Google provides to find your keywords https://adwords.google.com/select/KeywordToolExternal  

2.      Put your keywords in the URL or website address. The first word is the best, second is second best, ex. www.marketingtips.com/sales/coldcalling

3.      Use your keyword in the domain name. This is the same as in page name with hyphens, which are a good way to separate keywords.

4.      Write keywords in the title tag. There should be 10 – 60 characters, every page needs to have a title tag and every tag needs to be different, it should begin with the name of your business or site, then add keywords. Don’t use special characters. ex. Billionaire By Thirty> Investments> Online Businesses

5.      Add keyword in the description meta tag. Give a brief summary of your page content; try to keep it less than 200 characters.

6.      Put keyword in keyword meta tag. Provide information to the search engine about the contents of your pages. Every word should show up in the body text. Do not use a single word more than twice.

7.      Check the keyword density in body text. It’s recommended to use 5 – 20% of all keywords divided by the total words in the post. Don’t include more than 450-600 words in total on each page. Use more pages and categories if you have more to say. Divide into neat paragraphs, each paragraph should be about 3 or 4 sentences. Here is a great free tool to check keyword density http://www.rankquest.com/tools/Keyword-Density-Analyzer.php

8.      Test individual keyword density.  It’s recommended to use 1 – 6% of each keyword divided by the total words.

9.      Add keyword in H1, H2 and H3 tags. These are seen by search engines and very important. H-tags are given greater weight than regular page content. Include unique keywords with the H1 tag with a short sentence including your relevant keyword. Here is a great free tool to check H1, H2 and H3 tags http://www.rankquest.com/tools/Keyword-Density-Analyzer.php

10.  Keep keyword font size in mind. There is evidence bigger is better than smaller, not too big though.

11.  Be mindful of keyword proximity (for 2 or more keywords). A general rule is the closer the better. Here is a free tool to measure keyword proximity http://www.ranks.nl/tools/proximity.html  

12.  Understand your keyword prominence. Use your keyword at the top of the page, in a bold, large font.

13.  Try to use the exact keyword phrase order as people use in queries. You want to use the keyword phrase in the exact order you want it to show up in the search engine result pages.

14.  Put into practice keyword stemming. Use the stem of your keyword and create additional keywords by adding a prefix, suffix and pluralization, ex. market, marketing, marketer, marketers, e-marketers, e-marketing. Use throughout your site.

15.  Add keyword to alt text to describe all your graphics. Don’t use too many images.

16.  Apply keywords in links to site pages (anchor text). Don’t use too much anchor text. Here is a great site to check anchor text http://www.backlinkwatch.com/index.php  

17.  Write outgoing link anchor text with relevant keywords

18.  Insert internal links to internal pages. Links should contain keywords.

19.  Make sure all internal links are valid.

20.  Create your site with an efficient tree like structure. Aim for two clicks to any page, never more than four clicks.

21.  Use intra-site linking. Have efficient links between lower level pages.

22.  Have outgoing links only going to good sites.

23.  Strive for a high link stability. Avoid “link churn” (rate at which these links appear and disappear)

24.  Keep all external links valid. Validate all links as often to make sure the link isn’t dead.

25.  Maintain less than 100 total links out. Too many links out can make your site appear to be a “link farm.”

26.  Be aware of domain name extensions.  .Gov is awarded the highest status, .edu and .org sites are given a high status, .com sites are examined the most due to the number of spam sites with .com.

27.  Make an effort to keep your page size under 100k file size. Less than 40k is recommended. It’s better to have more smaller pages then a few larger pages.

28.  Use hyphens in the URL rather than “and,”  “or.” One or two are great for separating keywords; too many can be bad.

29.  Keep the URL length small, the smaller the better. It’s recommended to never go over 100 characters.

30.  Recognize the freshness of your site. We want old pages and new pages, not an imbalance of one or the other.

31.  Maintain fresh pages, with new updated content.

32.  Understand the frequency of updates. The more you update the more love you will get from Google.

33.  Look at your page theming. Try to keep your posts consistent with your overall site theme.

34.  Aim for a large site. The more original, useful content, the better.

35.  The older a site is, the more weight that it is given.

36.  A newer page on an older site will get faster recognition than older pages on old sites.

NEGATIVE FACTORS (You want to try to make sure your site doesn’t have any of these factors)

37.  The text is only in graphic form, there is no text in the body of the page. If there is no text, then you will have no keywords, thus making you invisible to search engines.

38.  You have an affiliate site with no unique content.

39.  The website is overly optimized. There is a high keyword or H1 tag repetition.

40.  Linking to bad neighborhood sites. Here is a great free tool to check this http://www.bad-neighborhood.com/text-link-tool.htm  

41.  A site automatically redirects visitors to another page using meta tags refresh.

42.  Your site has bad language or racial terms.

43.  Poison words or words that are deemed as spammy.

44.  Too much cross linking all under one host will tell the search engines that you are one unit.

45.  Stealing images and text from other sites.

46.  Keyword stuffing or adding too many keywords to your site. Here is a great free tool to check this  http://tool.motoricerca.info/spam-detector/

47.  Keyword dilution or targeting too many unrelated keywords on a page.

48.  Editing your content too often can reduce consistency. Don’t change your content too frequently.

49.  Don’t use frames because the search engines have trouble differentiating one page from another.

50.  Don’t change your anchor text too frequently.

51.  Too much Javascript. Don’t use redirects or hiding links.

52.  Don’t use single pixel links. If your links appear to be hidden you will be penalized.

53.  Too many flash pages will hurt you because flash is hard to read by search engines.

54.  Not using an index tag with harm you become your competition will be.

55.  Don’t use an invisible text, which is text in the same color as the background and not easily seen by the viewer.

56.  Don’t have too much duplicate content.

OFF-PAGE RANKING FACTORS

POSITIVE FACTORS (You want to try to make sure you can adhere to as many of these as possible)

57.  Focus on getting a high number of quality inbound links from high Page Rank sites.

58.  Aim to have incoming links from high ranking pages.

59.  Seek links from authority sites.

60.  Google will look at the anchor texts of the inbound links to your site, try to have them related.

61.  The age of the link is important, the older the better.

62.  The more popular the referring page, the better.

63.  Make sure the number of outgoing links to the referrer page isn’t very high, too many can make your site look less important.

64.  Strive to position the link on the referrer page as early as possible.

65.  The keyword density on the referring page does matter, however it’s hard to have too much influence on this factor.

66.  The HTML title of the referrer page. You want to have the same subject/theme as they do.

67.  The referrer page has the same or related theme.

68.  Your site is listed in the DMOZ Directory, http://www.dmoz.org/add.html

69.  Your site is listed in the Yahoo Directory ($299 per year)

70.  Your site is listed in the top directories. The more directories that link to you the better.

71.  The age of the site that links to you. You want old, long-established.

72.  There is a temporary boost for new sites, however this boost only lasts for a couple of weeks.

73.  Does the site directory have a tree structure? Google wants a logical, consistent, conventional structure.

74.  Is the site map complete and does it have keywords in the anchor text?

75.  The size of the site. There is debate on this topic. Some say bigger is better, while others think fewer pages could now be better.

76.  Does the site have a theme or are there many unrelated words?

77.  Google will look at your page traffic;

a.       The number of visitors. More visitors= more relevant.

b.      Is there an increasing trend? We want a site that is growing.

c.       How often is one of your pages clicked on? The higher the better.

d.      How long does someone spend on a page? The longer the better.

e.       The number of times a user bookmarks your page. The more often, the better.

f.       How recently did someone bookmark your page? The more recent, the better.

g.      How did visitors leave your page?

78.  How long is your domain registered? Legitimate domains are often paid for several years in advance, while illegitimate domains are rarely used for longer than a year.

79.  Are the sites you associate with legitimate? If you own all the sites or if they are spammy, not good.

NEGATIVE FACTORS (You want to try to make sure your site doesn’t have any of these factors)

80.  Have you paid a company for traffic? Most likely it will be low quality traffic. Google does not reward link buying.

81.  Google will use temporal link analysis to see if there is a trend of consistent incoming links. You don’t want tons of links one day and zero the next.

82.  Your site has zero links to you. Google wants you to have at least one backlink.

83.  Never implement cloaking, which is when you show one webpage to a search engine spider and another webpage to everybody else.

84.  Google says that links coming from bad sites can’t affect you because you have no control; however some experts suggest it will hurt you.

85.  If you violate Google’s Terms of Service (TOS) prepare to be penalized. For example, if I searched for my site www.billioniarebythirty.com 150 times a day.

86.  How reliable is your server. Make sure you have a top notch server that never drops.

Having a basic understanding of how Google works is extremely important. While it is very difficult to adhere to every factor, keep them in mind while creating and optimizing your site.

Internet marketer, then you know how important backlinks are in getting your site ranked for certain keyword. And if you have been around for a while in this game, then you know that the link building methods that worked like charm in the past (sitewide links for example) don’t work anymore.

following link building methods are being used widely these days by site owners and Internet marketers in an attempt to build backlinks and to boost search engine rankings:

Directory Submission
Article Submission
Forum Posting (with signature)
Dofollow Blog Commenting
Social Bookmarking
Link Exchange
Press Release, etc.

Social Media and Web 2.0 marketing

There are lots of social media and web 2.0 sites where you can setup accounts and publish your articles. now you got enough sites to get high quality backlinks from. There are lot of other social and web 2.0 sites as well but its virtually impossible to cover all on a single blog post. Some will be covered in future articles on our blog so stay tuned.

Social bookmarking and social news allow you to specifically target what you want to see. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for.

Because many social bookmarking sites display recently added lists and popular links, you can both stay current and see relevant information. For example, let’s say you are interested in learning more about social shopping. You might search for social shopping on one of these sites and come up with two articles: one with a hundred votes and one with two votes.

It’s pretty easy to tell that the article with a hundred votes might be your best choice. And this is a lot easier than putting “social shopping” into a search engine and seeing page after page after page of links that may or may not be useful.

So, what started out as a way to send bookmarks to friends has really grown into social search engines. You no longer need to page through thousands of results to find a needle in a haystack. Now, you can simply go to a social bookmarking site, choose the category or tag that matches your interest, and find the most popular websites.

Website Traffic Optimization and Link building as everyone who spent time developing high- quality links know is very tedious and time consuming.  Having knowledge of which one reaps the best and how much time spent can get you how much result, is utmost necessary as the internet market is fast changing and customers are lost in a clicks time if you are not in the right place, meeting the right audience, with right product and having your presence in top search engine searches. Hire SEO Expert right now from Signidyne Solutions.

These days there are numerous custom link developers or website Traffic Optimization providers in the market, who know exactly what to do, that can get the best of the results for you. It’s so easy and simple to get al these repetitive jobs done for you which though tiresome is absolutely necessary for your website to perform.

Signidyne Solutions can exactly perform the Website Traffic Optimization and link building for you, with its experienced optimizers who are also inventors of new tactics and strategies. Many times it’s also painful to make your dreams understood to the link developer and do Website Traffic Optimization, if he is not good at English or he is not aware of the business analysis needs. We have both of these in our optimizers who can serve you better than ever you have experienced. With our structured flow of analysis of your needs and understanding your business strengths and weakness, analyzing your competitors and creating counter strategies to your most tough competitor if required.

Don’t believe until you speak to our Optimizer.  Contact us or just send an email to info@signidynesolutions.com to know the possibilities of Website Traffic Optimization.

Search engine optimization means improving the volume or quality of web sites for search engine or users. It can be describe as a promotion of your website on internet. Search engine optimizers are the people who implement the two processes of search engine optimization which are given below.

1. On-page optimization

On-page optimization is related to the optimization of website structure or content which is on the page of the website. In this process we normally play with the HTML of the website e.g. we edit title or Meta tags.

2. Off-page optimization

Off-page optimization is kind of strategy for search engine optimization. Off-page optimization can be refer to link building for the website. There are various techniques for link building like blogging, directory listing etc.

seo ek game hai jo google apne algothorim mai change kerta rahta hai isliye mai aapko abhi sirf wo chij batonga jo seo mai main hota hai.
agar koi link builder seo banana chata hai to ye uske liye bahut simple hai means todi si knowledge honi chiye english ki or aap ek perfect seo ban sakte hai .
seo mai main onpage and offpage hota hai.
onpage ka matlap sirf site ke ander ke metas or coding lagna. yani ye site ki ftp se hota hai or offpage mai bina sites ko touch kare us per kaam kerna ,jese link building kerna directory submission etc.. mai abhi aapko aage batonga ..

Yes, keyword analysis plays the most essential part in search engine optimization process. It needs careful and thorough study and research as this will later on lure internet users to your site. Prepare a list of keywords or phrases related to your products or services. Analyze every word you have in the list, find out its related terms and compare which is commonly used by users. You will be surprised to see there are lots of terminologies people are using on a specific word that would mean the same thing in your list. It’s better to use different tools available online to know how many are actually searching on a specific keyword or phrase everyday so you would only focus on the popular ones and get rid of the least searchable terms. Ideally, it’s not advisable to have bulks of keywords as it will be hard to maintain and deal with them in the future. Just stick to 3 to 5 best profitable keywords.

Where to place keywords?

Page URL

Web Page Optimization

Off-page Optimization (Inbound Links)

Page URL

Placing keywords in the URL can gain advantage in search engines and can help achieve high ranks in Search engine Results Page (SERP). But this is not advisable to well-established and high-ranked sites. This is only worth considering in creating new page or site. Make sure to make a sensible one by not abusing the keywords. Here’s a good tip in creating a domain name: separate words or phrases by a hyphen (-) or underscores (_) and do not write them as a single word as search engine will understand them as one word.

Web Page Optimization

Keywords properly placed in your web page will definitely pull you up in SERP. Titles are weighed more than any other else in the HTML code. Place the most important keyword at the beginning of the title followed by the support words. But don’t over stuff them. Insert other keywords in your “meta description” and “meta keywords”. Make a unique title, descriptions and keywords in every page to avoid conflict with search engines especially when you check on the Google webmaster tool. Your web content should also include keywords in bold, highlighted, emphasized and placed in headers to inform search engines of their importance. Also use keywords in alt image attributes.

Off-page Optimization (Inbound Links)

Get links from different site! Web page optimization should be supported by LINKS from other sites. Use your keywords as an anchor text. Search engine loves context clues. It helps search engines informed of what your site is all about. The more links you have from reputable and related sites, the faster you will rank in search engines.

Tip from the Author:

In my own personal opinion, supported by my experiences in search engine optimization, Google gives more weight in the Title page, putting your site on top on keywords properly positioned in the Page Title then supported by off-site link factors while Yahoo loves links! Keywords used as anchor text will boost your ranking in Yahoo then on-page optimization comes next.

For years, SEO has been proven effective and more and more companies are relying on it in generating higher sales in a practical way. Search Engine optimization is basically optimizing a website to get higher ranks from major search engines like Google, Yahoo, Live and Ask and other vertical search engines. Good positioning in Search Engine Results Page (SERPS) is not what SEO is all about. It covers a wider range and components to make your websites, companies, products or services known and reach its target audience.

2 Kinds of Optimization

1. On-page optimization

Includes on-the-page factors influencing rankings such as proper insertion of keywords in the source code, correct placement of meta tags, using search engine friendly and readable scripts, alt tags optimization. Basically, this refers to the content management system used.

2. Off-page optimization

A way of optimizing websites using off-the-page strategy influencing search engine rankings and popularity online through inbound and outbound links. In short, it’s all about LINKS.

Components of On-Page Optimization

1. Keyword Analysis

   Keywords are considered as one of the vital elements in optimization. Choosing the proper and right keywords or key phrases is very important as it will bring targeted web traffic. It should be unique in every page, specific or country-specific and think of words that people will search on to find your business or businesses like yours. There are free software tools you can choose online or download to help you build specific keywords or key phrases.

   To gain a serious advantage in search engine rankings, it is best to place your major keyword in your domain name or URL. Consider placing a hyphen (-) [domain/two-words.html] or underscore (_) [domain/two_words.html] rather than writing them as one. Otherwise, search engines will understand it as a single word

2. Title Tag

   Your Title tag should be placed before all other tags to avoid search engines overlooking it and should be unique in each page.

   Avoid using too much stop words such as “and, on, a, and other auxiliary words” as search engines don’t take them into consideration. The lesser stop words, the better.

   Place your keywords in the Title tag at least once, but don’t make it look like you’re doing keyword stuffing by putting in long lists of keywords. Start with important keyword followed by support words and always use lower case letters as they are found first in the search engine result. Avoid using superlatives. Ideal Page Titles can be 60 characters long inclusive of separators, punctuations and spaces.

3. Meta Tags

   Meta tags are part of the HTML code: Title, Description, Keywords, Robots, copyright, author, etc.

   Meta description – The actual words placed within this tag are given some crucial weight with most major search engines today and can really help a page to rank higher in the search results for specific keywords and key phrases. Just as important, the words placed in the meta description tags appear under the title in a search engine’s list of results, giving searchers a much better idea of what that page is all about.

   Meta keywords – Used to help search engines understand the content of your web page. It is ideal to concentrate on 3 to 5 major keywords or key phrases rather than having bulk of keywords.

   Meta Robots – This attribute can specify what certain pages should not be indexed or followed by search engine robots.

4. Content (keyword emphasis, alts, headers)

   Web content are the text from the body area of your code and it is vital to have your web copy keyword-enriched.

   Headers – search engines consider text in the headings to be essential and having your keyword there will positively influence your website’s overall optimality.

   Bolds, Emphasis, Italics – The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font.

5. Image optimization

   Search engines cannot read images, only text. So putting an alt attribute will make it readable to search engines. This is also a good way to place keywords in alt tags to optimize images.

6. Include Pages to your site

   Include a separate “About Us” and “Contact Us” pages, and make room for News, Press Release, White Paper, Testimonial, Blog or Articles.

7. Create a Sitemap

   Sitemap helps user to navigate your internal pages easily. Submitting sitemaps to search engines will help in determining which page of your site has a higher priority in terms of indexing than the other. You can also track which pages from your site is not indexed or causes conflicts or problems as read by the search engines.

Components of Off-Page Optimization

1. Link Building

   There are three types of building links:

   • One Way Links ( Site A points to Site B)

     Also called as incoming links or inbound links, It is a very effective way of building links as it looks natural to search engines thus, telling how important and interesting the site is.

   • Reciprocal / Two Way Linking (Site A points to Site B and in return, Site B points back to Site A)

     It is a mutual link between two sites where both benefit web traffic.

   • Three Way Links (Site A points to Site B and Site B points to Site C and Site C points to Site A)

     It is a different type of exchanging links that will look more natural than reciprocal links.

2. Directory Submissions

   A good way of building backlinks, but make sure these directories are of good PR value.

3. Press Release Submissions

   Submit press release to PR sites so that readers will know stories, news or updates with what you are up to currently in the market. Make fresh content that is reader friendly giving them reasons to keep coming back to your site, bookmark your page, and they may even provide word-of-mouth advertising.

4. Blog

   Writing quality and interesting content will help attract visitors to your site. By posting them to blog sites, readers will have a chance of visiting your site, bookmark and talk about it on the net, a good way to boost web traffic.

5. Social Bookmarking and Networking

   Bookmarking and Networking sites are good sources of traffic. You will have the chance to share your site to others and have them list in their favorites and share with their friends. The more popular your site is, the better ranking you will get fro search engines.

6. Comments and Forum Posting

   Actively participate in forums using signature linking and comments.

Tips:

• Use keywords as your anchor text (known as context clues) rather than using your site’s URL because it helps in telling search engine robots what your site is all about and to gain weight in that particular key phrase. (ie, Online Marketing Concept rather than www.onlinemarketingconcept.com)
• Link only to sites with good Page Rank value, relevant sites or categories and sites with good traffic.
• Although frameset can now be optimized, avoid using them. It will be hard to optimize site using frames or framesets because search engines will not index pages containing frames, some browsers doesn’t support frames, visitors cannot bookmark pages from frames, it is hard to navigate through pages in frames and difficult to print content of all frames.
• Do not link to sites that uses “nofollow” or “noindex” attributes because it has no value at all as they are telling search engine robots not to visit links listed.

Recommended Tools:

ถ้าพูดกันถึงเรื่องการทำ SEO คงมีหลายครั้งที่มีคนพูดถึง Factor หรือ ปัจจัยต่าง ๆ ของการทำ SEO
ซึ่งแบ่งออกเป็น 2 ประเภทใหญ่ ๆ คือ On-Page Factor และ Off-Page Factor

On-Pages Factor คือ ทุกสิ่งที่ Search Engine สามารถมองเห็นจากเว็บไซต์ เช่น
เนื้อหา หัวเรื่อง การเชื่อมโยง  เป็นต้น เหมือนกับที่มนุษย์สามารถมองเห็นได้จากโปรแกรม Text Browser
ซึ่งในการทำ On-Page Factor ควรคำนึงถึงสิ่งต่าง ๆ ดังนี้

1. ที่ Title Tag ควรใส่คำที่เกี่ยวข้องกับเนื้อหาภายในหน้าเอกสารนั้น ๆ เช่น ถ้าเนื้อหาของหน้าเว็บนั้นเป็นเรื่องเกี่ยวกับโลกร้อน ควรใช้ Title ว่า “โลกร้อน”
2. ควรวางขอบเขตของเนื้อหาในเอกสารแต่ละหน้า เช่น ถ้าต้องการเขียนเรื่องข้อมูลภาพยนตร์ ก็ไม่ควรให้มีข้อมูลอื่น ๆ เช่น เล่นเกม ฟังเพลง ปนอยู่
3. การสร้าง Links ควรเชื่อมโยงไปที่หน้าเอกสาร ที่เกี่ยวกับข้อความที่ปรากฎใน Links เช่น การทำ HyperLinks ที่ข้อความว่า “ภาพยนตร์” ก็ควร Links ไปในหน้าที่มีข้อมูลภาพยนตร์ ไม่ควร Link ไปในหน้าที่มีเนื้อหาอื่น ๆ เช่น เนื้อเพลง หรือ กลอน
4. พยายามจัดกลุ่มของเนื้อหา และการเชื่อมโยงต่าง ๆ ให้สามารถเข้าถึงได้ง่าย
5. พยายามตั้งชื่อไฟล์ให้สอดคล้องกับหัวข้อของเนื้อหาภายในหน้าเอกสาร

Off-Pages Factor คือ สิ่งต่าง ๆ ที่ Search Engine ไปพบเจอมา ไม่ใช่สิ่งที่ปรากฎอยู่ในหน้าเอกสารเว็บไซต์ ดังเช่น

* การทำ Sitemap
* การเพิ่ม Link Popularity
* การเพิ่มรายชื่อเว็บไซต์ใน Directory Listing
* การทำ Social Networking

สรุป On-Page Factor คือ การ Optimisation เนื้อหาภายในหน้าเว็บให้มีความเหมาะสมกับการทำ SEO (หลาย ๆ คนบอกว่าเป็นปัจจัยภายใน) ส่วน Off-Page Factor คือ การ Optimisation สิ่งที่ไม่ใช่เนื้อหาของเว็บไซต์ (หลาย ๆ คนบอกว่าเป็นปัจจัยภายนอก) ซึ่งปัจจัยทั้งสองนี้มีความสำคัญทั้งคู่ ควรปรับแต่งให้เหมาะสมไปพร้อม ๆ กันครับ

credit : siamsupport

SEKOLAH Bukan Cari Kerja,

Tapi Dapat…DUIT ???

“INTERNET Jawabannya…

Lho Koq Bisa dpt DUIT…

Ikutin

SEKOLAH INTERNET.

Kalo yang Lain

Selesai Sekolah…Bingung…

Kita Selesai Sekolah

Dapat DUIT”

SEKOLAH INTERNET

MALANG

(SIM)

Ikutin tingkatannya ::

1. BEGINNER

(Memanfaatkan fasilitas gratis untuk cari duit)

2. INTERMEDIATE

(SeachEngineOptimization)

3. EXPERT

(Tambang $$$ Dari Internet)

02 Mei 2009 (Sabtu)

di Warnet B-WEB

Perpustakaan

UNIVERSITAS BRAWIJYA

2 x Pertemuan dan konsultasi

Hanya berjualan CD lewat internet

bisa beli Rumah…???

..wih..wih….(Beginner)…wih…..

Solusi tepat untuk

§ Anda yang ingin memulai bisnis baru tetap dekat dgn Keluarga

§ Anda bingung dalam memasarkan produknya

§ Anda yang ingin mencari segmen pasar baru

§ Anda yang ingin meningkatkan penjualan produk

§ Bagaimana cara mencari & mentreatmen pelanggan yang tepat untuk produk anda

BEGINNER (pemateri AGUS SETIYAWAN-piranhamas group, pakar internet marketing)

Jika yang lain hanya teori dan buku serta seminar caranya kaya via internet marketing, tidak dengan kami, kami adalah pelaku bisnis yang terjun langsung dan telah membuktikan sendiri suksesnya membangun bisnis via internet marketing dimulai dari nol dengan menggunakan media mailing list, kami bisa mendapatkan passive income minimal Rp.6.000.000,- per bulan hanya dengan berjualan CD.

Kalau Safir Senduk bilang “Siapa bilang orang kantoran tidak bisa kaya” maka Agus Setiyawan, bilang “siapa bilang buruh pabrik tidak bisa kaya” kami hanya seorang karyawan produksi yangb tidak mempunyai latar belakang IT namun sekarang telah mempunyai 7 (tujuh) orang Sales part time dan 1 (satu) orang Accounting part time guna menunjang jualan CD via internet.

INTERMEDIATE[SeachEngineOptimization]Pemateri OWNERCAKSUB.COM

Ø Apa itu SEO, Mengapa anda perlu mengetahui SEO

Ø Trik Menjadi No. 1 di Google, Social Bookmarking

Ø ON PAGE & OFF PAGE Optimization, Directory Submission

Ø Blog Commenting, Dummy Blog

EXPERT[Tambang $$$ Dari Internet]Pemateri OWNER CAKSUB.COM

v Google Adsense

1. Tips Sukses Mendaftar Adsense Dalam 2 Hari

2. Mendapatkan Pendapatan Min Rp. 1jt/bulan Dengan Teknik YSM

v Paid Review

1. Mengenal Program Paid Review Paling Populer

2. Strategi Mendapat Job Yang Banyak = $$$ Banyak

v Toko Online

1. Bagaimana Membangun Toko Online

2. Bagaimana Mendatangkan Pengunjung

3. Rahasia Untuk Meningkatkan Omzet Penjualan

INVESTASI

Rp.150.000

(BEGINNER)

Rp.350.000

(INTERMEDIATE)

Rp.500.000

(EXPERT)

FAsIltAs :

+Modul&Seminar kit

+Snack/LuchBox&Shoft Drink

+Regular Konsultasi

+ Sertifikat

+DOOR PRICE Menarik dari sponsor

1.Voucher Go Kart di BNS

2.Voucher Ayam Goreng Prambanan Sari

3.Voucher Asesoris HP di SCP SoekarnoHatta

4.Voucher Mencuci Gratis di Home Loundry Jl.Gajayana

20 Pendaftar Tercepat & Lunas 1 Mei 2009

Dapat +++ :

+ Gratis CD Trik melamar kerja. Senilai 150.000,-

+ CD Gratis daftar alamat HRD-HRD perusahaan terkemuka,senilai Rp.100.000,-

Wajib Diikuti oleh siapa saja : Semua yang suka ber-internet..(Mahasiswa, Karyawan, Ibu rumahtanggga, semua…yang ber-internet…)

Pengembangan SDM & Peningkatan Kualitas Organisasi

AndreW Development Career

andrewiwanto.wordpress.com andre.pentavisigroup@yahoo.com

0341 – 7777 926

0813 5888 2777

Pendaftaran ..>>>>

Warnet B-WEB Univ. brawijaya

On-Line 24 jam 0817 05 222 58

“SEKOLAH DAPAT UANG???

..100%”

Search Engine Optimization or SEO is, where we do optimize websites so that any (Specially Google) search engine can show them on the first page (That should be our target at least to bring them on top) of any organic (natural) search result return, for any targeted keyword (anchor text).

Allow me to clear the sky; you want to search for some pictures of latest computer games, what you will do? You will go to www.google.com and type “latest computer game” inside the search bar. Google then return you lists of website containing information about latest computer games, there will be many pages, distributed in several page according to their popularity and quality.  Here “latest computer game” is your targeted keyword and the process was natural (organic). We do optimize so that Google can show our page on the top of the search result or within 2 pages, because nobody has time to go so far while searching.

There are two types of optimization.

1. On page.

2. Off page.

On page Optimization: This is a very important part of the business; our site must be optimized while starting off page. Here we will talk about basic things, no need to discuss bout on page so much but I’ll tell you some Ideas of mine.

The URL must be appropriate: suppose your website is a computer game’s site and your URL(universal resource locator) is “www.onlinefishgalary.com”, tell me what do you think? Is this appropriate, your URL must be thematic.

Broken link: There should not be any link broken error on you site while optimizing it. Suppose you are clicking on a link and it is showing “page cannot be displayed” when all other pages are OK. This is called “link broken”.

Keyword and content: You must use relevant keywords and contents on your pages. There is no need to repeat keyword more that 10-12 times on a page. You have maintained the theme. That is all.

Fast loading: The site must be fast loading site, suppose you have used a very attractive flash presentation on the home page and it is taking long time to load, that will not be a good site to your Search Engine.

Note: There are more advanced guidelines available on “on page optimization” but no need to know while studding basic things.

Off page: This is the marketing part, all on page works will go in vain if there is a loop hole in your marketing strategy.  This part is all about increasing the traffic to your website that will increase the popularity of your website to the SE.

PARTS OF “Off page” optimization:

1. Link Exchange; 2. Directory Submission; 3. Forum Posting; 4. Press Release; 5. Social Bookmarking; 6. Article Submission.

Now I think you can understand how we are developing quality  (on page optimization) and popularity (of page optimization) of a website to bring it to the top of the SE’s search result page.

All the best. Sayantan.

Optimization Factors
Two main areas that all search engines will take into consideration when come to ranking your page:
First is the content you have on your page and how relevant it is to what people are searching for online. Call these on-page factors. The good thing with these is that you can optimize them pretty easily… it’s simply a case of editing your website.

The second thing the search engines look at is how popular your site is on the internet. How many sites are linking to you? Do you have big, important sites linking to you? What text do they use in your link? These factors are called the off-page factors.

The off-page factors are more important than the on-page factors in determining your rankings, but on-page factors are still important. You’re unlikely to get to the #1 spot in Google purely because of your on-page factors, but they could mean the difference between being on page 5 or page 1, or being ranked 1st or 5th on page 1, so that’s still pretty important.
Below are the 6 critically essential on-the-page search engine optimization factors:

#1: Include the keyword phrase that you are optimizing for in your <title> tags.
<title></title> tags indicate the title of your webpage. Your title doesn’t actually appear in the main part of your page, but it does show up at the top of the browser window, and the clickable text that appears at the top of your search listing in the search engines. It’s really important that your <title> tags contain the keywords that you’re optimizing that particular page for. It gives the search engines a strong clue as to what your page is about.
For example:
If you have written an article about how to stop a dog from digging, then the title of the page could be: How to stop a dog from digging | Stop Dog Digging.
Note how I used the | separator to add in some extra keywords: this is a nice, natural way of doing it.

Another example: This time for an article targeting the keywords: World of Warcraft Mining Guide. Simply make the title of the page World of Warcraft Mining Guide.
I know this sounds very obvious, but if I had a dollar for every time I saw a page called “Page 1″, “Untitled Document”, or “New Page”…

#2: Include the keyword phrase that you are optimizing for in your <h1> tags.
H1 tags are like headlines in a newspaper: The search engines read them first to find out what your page is about. If the spiders find your important keywords in your <h1> tags, your page will be seen as more relevant for that search term.
Unfortunately many people don’t use H1 tags on their sites because the default styling of an H1 tag is rather big and ugly. In reality it’s very easy to style these tags with CSS so that they look good in your site AND capture the attention of the web spiders.

#3: Include the keyword phrase in your first 50 words (not counting header tags)
Many search engines pay more attention to the first 50 words on your page than to the rest of your content, so make sure that you’ve included your keywords at least once within the first 50 words (not including your headings).

#4: Include your keyword phrase at least once every 100 words in the text of your page. (ie.Keyword density at least 1%).
The days of appealing to the search engines by “keyword stuffing” your webpage are long gone, but you should still ensure that your keywords appear a few times in the course of your page. I recommend somewhere between a 1% and 4% keyword density. Don’t go any higher than this, or your site will look like a spam site to the search engines, and may be penalized. You can analyze the keyword density of a page in Traffic Travis, under the Page Analysis » Words & Links tabs.

#5: Include your keywords in your internal links
You might have heard of “Google bombing”, where many people link to a certain page using certain text and boost that page to the top of the search engines, even though that page might be on a completely different subject. This is because search engines use the words in your link text (otherwise known as “anchor text”) to figure out the nature of the page you’re linking to.
This can be used to your advantage in your on-page SEO efforts, giving your pages a little boost for your keywords.

For instance, how many sites have you visited where you get back to the home page of the site by clicking a big “home” link? Quite a few, I bet. All these sites are missing out on some easy, free keyword optimization. They’re optimizing their home page for “home” when they should be optimizing it for their main keyword. You could change the “home” text to read “Dog training home”, “Pie recipes home”, thereby giving yourself a boost for “dog training” or “pie recipes”. If your keyword for a page is “stop cat scratching”, then link to it from your menu using the text “Stop Cat Scratching”, or “How to stop your cat scratching”.
The same goes for all pages on your site. Don’t ever link to a page on your site using “Click here” unless you want to rank well for “click here”!

#6: Use good, original content on your site
The search engines don’t want to display twenty sites with the same content. It doesn’t provide a good experience for their users. So you’ll find that many search engines have what we call “duplicate content penalties” for sites that seem to be displaying content very similar to content on another website. They’re not really penalties as such… your whole site isn’t going to be banished to a dark corner… your page just won’t rank very highly in the search results.
So what do you do if your content is the same as someone else’s? This happens quite often, particularly if you’re using content from private label rights (PLR) articles, where hundreds of other people might be doing the same thing. The trick is to reword the article to make it unique. Shuffle the paragraphs, use synonyms, and try to change the article at least 25%, and preferably 50% to be on the safe side.

The other option, of course, is to write your own content or get it written for you. Try to get the best quality content that you can for your site, because the search engines will also pay attention to how long people spend reading your site: The longer they stay, the more relevant your site looks. If they “bounce” away immediately, the search engines might think that your site isn’t a very good fit.

Learn from from Maverick Money Makers

Domain names and URLs
Google has patented technology that allows it to search through the URL and the domain name of a web site for particular keywords. Therefore purchase a domain name that contains the keywords you wish to attack. For web site services please visit our UK Hosting partners.

The <title> tag
It is very important to include Keywords in the <title> tag as Google reportedly places a lot of emphasis on this. Furthermore, the <META> tag of type “description” is checked; the constraint being that it must be less than 200 characters in length. It is also worth noting that the description is what appears on the search engine results page.

Keyword <META> tag
It has been reported that Google no longer uses the keyword <META>. However other search engines still do and whilst it may not help you achieve a high ranking in Google, it is certainly a worthwhile inclusion.

Search Engine

Some knows this already but some don’t. For guys that didn’t know, SEO or search engine optimization is a process of enhancing not only the design but the overall of a website. This includes usability, functionality and search-ability of a website using any search engine.

For the site to get in search engine results, it should have better page rank, and get higher rankings on certain words or phrases that customers or users will key-in on the search box.

As an SEO individual, one must be keen in details and should have good analytical skills considering the fact that it must think on how the search engine works and what the users are searching.

For the next post, we will discuss the two types of optimization (On page and off page optimization).

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