Blogs about: Offer Strategy
Featured Blog
How to Choose the Right Offer for your PPC Landing Page
Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Answer: yes. Remember, there are two fundamental truths about someone arrivi… more →
Direct Connections
How to Choose the Right Offer for your PPC Landing Page
Howard Sewell wrote 2 months ago: Do search campaigns demand a different approach to offer strategy compared to other demand generatio … more →
Why Free Trial Offers Aren’t Always the Best Choice
Howard Sewell wrote 5 months ago: There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report de … more →
How Do I Use SEM If People Aren’t Searching For What I Do?
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Howard Sewell wrote 9 months ago: This issue comes up a lot with tech clients whose products don’t fit neatly into defined or establis … more →
Using Multiple Offers in Lead Nurturing
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Howard Sewell wrote 11 months ago: From LinkedIn: “Regarding offers, I’ve always thought it best to keep to one per tactic, … more →
7 Ways to Change Your Demand Gen Strategy in 2009
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Howard Sewell wrote 11 months ago: Check out another great article from DemandGen Report (and not just because I’m quoted) on how B2B m … more →
SAP E-Mail Needs a Dose of “Operational Excellence”
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Howard Sewell wrote 1 year ago: A few weeks back I savaged a Webinar invitation from Oracle, so it seems only fair that I critique a … more →
Increasing Podcast Response with Veotag
Howard Sewell wrote 1 year ago: Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros a … more →
New White Paper: Tips for Webinar Invitation Success
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Howard Sewell wrote 1 year ago: CDI has just released a new white paper: “Top 10 Tips for Webinar Invitation Success” containi … more →
Tableau E-Mail Tells Their Story Well
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Howard Sewell wrote 1 year ago: In a recent edition of his newsletter “Business Common Sense,” Denny Hatch writes: One rule I came t … more →
How Not to Market a Marketing Magazine
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Howard Sewell wrote 1 year ago: I received an unsolicited copy of Deliver Magazine this week. I don’t get a lot of business mail in … more →
Lead Nurturing Key for Open Source & SaaS Vendors
Howard Sewell wrote 1 year ago: Two licensing models are taking the software industry by storm at present: one is Open Source, the o … more →
5 Mistakes to Avoid on Your Next Webinar Invitation
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Howard Sewell wrote 1 year ago: This Webinar invitation from IBrix, a developer of software-based file-serving solutions, arrived in … more →
NetLine Gives Prospects a Second Touch
Howard Sewell wrote 1 year ago: Competition in the content syndication marketplace is becoming so fierce that, as a demand generatio … more →
Free Content Syndication - Is It Worth It?
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Howard Sewell wrote 1 year ago: A client writes: “I’ve received e-mails in the last month from two vendors (online publishers) offer … more →
Symantec E-Mail Not Up to the Challenge
Howard Sewell wrote 1 year ago: Occasionally a good concept gets lost in the execution. Take this recent e-mail from Symantec as an … more →
Disintermediation & the Irrational Fear of Non-Media Expense
Howard Sewell wrote 1 year ago: Excuse me while I rant for a minute, but what is it about buying media that makes it seems so benign … more →
Content Syndication Made Easy
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Howard Sewell wrote 2 years ago: Here are the complaints we hear most often about content syndication programs: “The reps are really … more →
Webinar Redesign Lifts Response 300%
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Howard Sewell wrote 2 years ago: When E2open, a global leader in supply chain automation, wanted to breathe new life into a series of … more →
Another Email Crying Out for Help
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Howard Sewell wrote 2 years ago: It shouldn’t be easy to pick promotional e-mails out of one’s inbox and recite the litany of ways in … more →
