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Blogs about: Olivier Blanchard

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Thanks, but no thanks: Enough with the nonsense already.238 comments

Olivier Blanchard wrote 3 days ago: Today, I received this email from a group calling itself the International Social Media Association. … more →

Tags: Social Media, brandbuilder, Certification, isma, social media training

BrandBuilder post number 1,000 - Let's talk about leadership16 comments

Olivier Blanchard wrote 4 days ago: I agonized for a few days over what kind of brilliant advice I should share with you on this 1,000th … more →

Tags: brand consciousness, brand ownership, Brand Planning, Brand Promise, brand relevance, building value, Business thinkers, Leaders, leadership

Thinking Beyond the Crisis: Themes from the IMF’s 10th Annual Research Conference

iMFdirect wrote 1 week ago: By Olivier J. Blanchard  We celebrated the 10th anniversary of the IMF’s research conference with an … more →

Tags: Economic Crisis, Economic Research, IMF, balance sheet adjustment, debt overhang, Global Banks, household leverage, macrofinancial linkages, Ricardo Caballero

Happy Thanksgiving to all.10 comments

Olivier Blanchard wrote 1 week ago: To celebrate thanksgiving this year, I thought I might share my Top 100 list of things I am thankful … more →

Tags: 2009, brandbuilder, Holidays, Thanksgiving

Finally delivering the Social Media playbook5 comments

Olivier Blanchard wrote 2 weeks ago: Building a Social Media program is about more than presence, community management and engagement. An … more →

Tags: account planning, Adaptation, Brand Planning, Red chair, Social Media, brandbuilder, social media integration, social media playbook, social media training

UK Businesses: Two events you want to add to your calendar right away2 comments

Olivier Blanchard wrote 2 weeks ago: Conferences are great. You learn stuff, you meet people, you go back to work all jazzed up and energ … more →

Tags: 2009, likeminds, Red chair, Smart Business, Social Media, Success!, Advanced Training, brandbuilder, December

What's next: Operationalizing Social Media. (Huh? What?)30 comments

Olivier Blanchard wrote 2 weeks ago: Speaking at SMiB in London The current state of conversations in regards to Social Media and Busines … more →

Tags: account planning, Business, Red chair, Smart Business, Social Media, Solutions, Travel, Best Practices, brandbuilder

The Art of Living4 comments

Olivier Blanchard wrote 3 weeks ago: I keep running into this every few months or so. It always makes me smile because it’s so true … more →

Tags: brandbuilder, building value, Zen

Social Media ROI and the Last Cookie Conversation16 comments

Shannon Paul wrote 3 weeks ago: The first push back regarding social media is the dreaded ROI question, right? There’s also be … more →

Tags: Marketing, Social Media, analytics and metrics, Angel Djambazov, Blog World Expo, last click, Last Cookie, Microsoft Advertising Institute, Rob Birgfeld

10 Things Not Taught in Design School by Olivier Blanchard

inviziable wrote 1 month ago: Painting by M. Papa; Owned by Ming Ong   Why should any of this matter to anyone who isn’ … more →

Tags: may tobias papa, Ming Ong, design school

Before you can truly talk about Change Management, you have to focus on achieving clear vision20 comments

Olivier Blanchard wrote 1 month ago: I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of … more →

Tags: account planning, Adaptation, Bad Management, being the best, brand consciousness, brand culture, Brand Planning, Brand Strategy, Business

Sales and Social Media: PB & J or Oil and Water?4 comments

Jeff wrote 1 month ago: Yesterday, I had the pleasure of delivering a presentation to our company’s Business Developme … more →

Tags: Business, Marketing, Social Media, twitter, way-fm, Web 2.0, YouTube, Bob Garfield, Brian Solis

Measuring Marketing Communications ROI1 comment

Leigh wrote 1 month ago: Can I get an “Amen” for this? Too often, those of us in branding, marketing and communic … more →

Tags: Social Media, Branding & Positioning, Public Relations, Strategy & Marketing, Toolbox, ROI

Social Media Metrics

Louise McGregor wrote 1 month ago: I’ve had some difficult discussions about how to measure the value of our web presence, and so … more →

Tags: Marketing, ROI, Social Media, webmetrics

Thoughts on the sorry state of Social Media Conferences - comments from readers 13 comments

Olivier Blanchard wrote 1 month ago: Yesterday, I talked about the disappointment (to put it mildly) I feel whenever I run into a pointle … more →

Tags: account planning, acts of rebellion, competitive edge, Conference, Social Media, social networking, amber naslund, brandbuilder, John Heaney

3 Conferences and a Funeral - Part 1: Good conferences vs. pointless conferences76 comments

Olivier Blanchard wrote 1 month ago: As I watched Scott Gould, Drew Ellis, Trey Pennington, Daren Forsyth and Maz Nadjm address a capacit … more →

Tags: Adaptation, competitive edge, Conference, Conversations, Social Media, brandbuilder, likeminds

So You Want To Impress The Bossman With Your Social Media Skills? Here's How

scottdouglas wrote 1 month ago: Loving this presentation on measuring the Return on Investment (ROI) of social media activities. Fun … more →

Tags: DOES PR WORK?, media & news, PR News, measureing ROI, Social Media

Social Media ROI Is Like An Oreo Cookie

Tom Humbarger wrote 1 month ago: While watching Olivier Blanchard’s great presentation about Social Media ROI that I ‘dis … more →

Tags: Adam Cohen, Analytics, BrandSavant, Christina Warren, HOW TO: Measure Social Media ROI, Jacob Morgan, Mashable, measurement, Nabisco

Becoming P2P: Principal characteristics of the new Social Business47 comments

Olivier Blanchard wrote 1 month ago: Skip this indented part if you’re in a hurry and you already know how the term P2P came to be: … more →

Tags: 2009, account planning, acts of rebellion, Adaptation, Culture, Customer experience, Customer relationship, Evolution, Excellence


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