Interesting article by #InsidetheGames regarding Ambush Marketing and Red Bull’s effectiveness.
Exclusive: Red Bull wins Sochi 2014 “Ambush Marketing” gold, says report – insidethegames.biz – Olympic, Paralympic and Commonwealth Games News
The Making Of: Katrina Owens PR
I’ve said it before and I’ll say it again – major sporting events are not only fun for fans and athletes; they also provide killer reading material for PR students like myself! 733 more words
1 month, 3 weeks
My Vicious Cycle
Today’s Beer Olympic event admittedly does not feature beer as prominently as usual, but I can find a way to work a beer into any activity… and the only thing I potentially love as much as beer is DOGS. 110 more words
1 month, 4 weeks