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Digital Video Advertising Dollars Will Primarily Come From Display and TV

Digital Video Advertising Dollars Will Primarily Come From Display and TV

US ad buyers will shift dollars primarily from display and TV to fund increased spending on digital video over the next year.   212 more words

Advertising

Using the Mobile Revolution for Marketing

We’re reaching that point in the world where technology has evolved to a micro-level. Computers that used to be the size of large walls are now as sleek and light as a stack of papers, and what was once a brick-sized mobile phone has become the size of a small child’s palm. 395 more words

Online Retail

Facebook And Instagram Win In Mobile Time-Spend On Social, While Google+ Lags Badly

Facebook And Instagram Win In Mobile Time-Spend On Social, While Google+ Lags Badly

Cooper Smith Feb. 13 2014, 3:41 PM

Mobile-centric social networks are benefiting from the fact that American adults are spending more time with social media on their phones than they are on PCs, but some are benefiting far more than others. 221 more words

Advertising

THE SOCIAL-COMMERCE REPORT: How Social Networks Are Driving More Sales And Influencing Online And Offline Purchases

THE SOCIAL-COMMERCE REPORT: How Social Networks Are Driving More Sales And Influencing Online And Offline Purchases

Brandon Workman and Emily Adler Sep. 17 2014, 11:57 AM… 4,086 more words
Advertising

SEO and the Impact it has on your brand

A Simple test ….do a Google search using the keywords that describe what your organisation does and see how your website performs.

Crisis PR in Ireland’ 390 more words

Greg Canty

Advergaming: The Holy Grail?

Did you know that, as of 2014, 17 percent of the world’s population play games online? In case you haven’t noticed, advertising has made its way into the world of video games very quickly and, with over 700 million users similarly distributed in gender and age, “advergaming” has become a popular way for organizations to mix “business” with “pleasure”, … 480 more words

Online Advertising

Rupert Murdoch’s News Corp: Google is a ‘platform for piracy’

“Rupert Murdoch’s News Corp weighed into the debate over a proposed European Union settlement with Google Inc. — urging Brussels to throw out the settlement and calling Google a ‘platform for piracy,'” Tom Fairless reports for MarketWatch. 137 more words

News