Take a look to your right. You see the add for chocolate.com? I thought that ad would be good for this blog and I love cookies and it had cookies on it. I sell my own brand cookies but I can also make money selling other brands too. I added the html and the banner came looking like that. A bunch of code oozing out of it. How do you fix that?

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Advertising is a way for increase your business traffic and develop your business sales with affordable price. Now a days online advertising is a popular trend among all business owners. Online advertising is a popular tool for advertising because today more people are also be joint to the online Internet services. Today You need to be easily noticeable and your potential customers should identify and get you easily. For that, you need to promote your online presence. Online advertising is a way for easy to promote your business, in fact online advertising save your pick time and money.

Basically Online advertising helps businesses in targeting global customers. You can easily operate your business services from anywhere in the world wide and serve your customers across globe if you have your powerful presence online. Online ads helpful to promotion your business identity, develop business range, develop product sales etc. Online Advertising is not difficult once you have identified your targeted market. and you need to determine when, where, what, and how to advertise.

Basically online advertising provide to some reliable benefits for customer that is:-

1.  Online ads easily promote your business
2.  Online ads is a Reliable services compare to other advertising services
3.  Online services save your pick time
4.  Online services save money
5.  Focusing visitor
6.  Increase business sales
7.  Increase business traffic
8.  Online advertising is ready to 24 hours for provide online services world wide.

Now a day online advertising is a popular way to promote your business product services. Here metrospur.com is a advertising places where you can leave your business related ads with affordable price. Metrospur.com is a online advertising portal, here you find many reliable services related your business. Online advertising services promote your business and your business importance. If you find a place for post your business ads then you select metrospur.com and used those services with affordable prices. basically metrospur is main purpose of advertising in the business world is to promote sales in order to boost profits. So you don’t waste your pick time and Come here and post your business ads.

The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video, and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces.

* Advertising must tell the truth and not mislead consumers.
* In addition, claims must be substantiated.

General Offers and Claims Products and Services

The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. In interpreting Section 5 of the Act, the Commission has determined that a representation, omission, or practice is deceptive if it is likely to:

* mislead consumers or
* affect consumers’ behavior or decisions about the product or service.

In addition, an act or practice is unfair if the injury it causes, or is likely to cause, is:

* substantial,
* not outweighed by other benefits, and
* not reasonably avoidable.

The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that’s not true. For example, a lease advertisement for an automobile that promotes “$0 Down” may be misleading if significant and undisclosed charges are due at lease signing.

In addition, claims must be substantiated, especially when they concern health, safety, or performance. The type of evidence may depend on the product, the claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim – “tests show X” – you must have at least that level of support.

Sellers are responsible for claims they make about their products and services. Third parties – such as advertising agencies, website designers, and catalog marketers – also may be liable for making or disseminating deceptive representations if they participate in the preparation or distribution of the advertising, or know about the deceptive claims.

* Advertising agencies or website designers are responsible for reviewing the information used to substantiate ad claims. They may not simply rely on an advertiser’s assurance that the claims are substantiated. In determining whether an ad agency should be held liable, the FTC looks at the extent of the agency’s participation in the preparation of the challenged ad and whether the agency knew or should have known that the ad included false or deceptive claims.
* To protect themselves, catalog marketers should ask for material to back up claims rather than repeat what the manufacturer says about the product. If the manufacturer doesn’t come forward with proof or turns over proof that looks questionable, the catalog marketer should see a yellow caution light and proceed appropriately, especially when it comes to extravagant performance claims, health or weight loss promises, or earnings guarantees. In writing ad copy, catalogers should stick to claims that can be supported. Most important, catalog marketers should trust their instincts when a product sounds too good to be true.

Other points to consider:

Disclaimers and disclosures must be clear and conspicuous. That is, consumers must be able to notice, read or hear, and understand the information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim.

* Demonstrations must show how the product will perform under normal use.
* Refunds must be made to dissatisfied consumers if you promised to make them.
* Advertising directed to children raises special issues. That’s because children may have greater difficulty evaluating advertising claims and understanding the nature of the information you provide. Sellers should take special care not to misrepresent a product or its performance when advertising to children. The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus has published specific guidelines for children’s advertising that you may find helpful.

Dot Com Disclosures: Information About Online Advertising, an FTC staff paper, provides additional information for online advertisers. The paper discusses the factors used to evaluate the clarity and conspicuousness of required disclosures in online ads. It also discusses how certain FTC rules and guides that use terms like “writing” or “printed” apply to Internet activities and how technologies such as e-mail may be used to comply with certain rules and guides.

Protecting Consumers’ Privacy Online

The Internet provides unprecedented opportunities for the collection and sharing of information
from and about consumers, but studies show that consumers have very strong concerns about the security and confidentiality of their personal information in the online marketplace. Many consumers also report being wary of engaging in online commerce, in part because they fear that their personal information can be misused.

These consumer concerns present an opportunity for you to build on consumer trust by implementing effective voluntary industry-wide practices to protect consumers’ information privacy. The FTC has held a number of workshops for industry, consumer groups, and privacy advocates to explore industry guidelines to protect consumers’ privacy online.

In June 1998, the FTC issued Online Privacy: A Report to Congress. The Report noted that while over 85 percent of all websites collected personal information from consumers, only 14 percent of the sites in the FTC’s random sample of commercial websites provided any notice to consumers of the personal information they collect or how they use it. In May 2000, the FTC issued a follow-up report, Privacy Online: Fair Information Practices in the Electronic Marketplace (PDF file). While the 2000 survey showed significant improvement in the percent of websites that post at least some privacy disclosures, only 20 percent of the random sample sites were found to have implemented four fair information practices: notice, choice, access, and security. Even when the survey looked at the percentage of sites implementing the two critical practices of notice and choice, only 41 percent of the random sample provided such privacy disclosures. You can access the FTC’s privacy report at http://www.ftc.gov/.

The Children’s Online Privacy Protection Act (COPPA) and the FTC’s implementing Rule took effect April 21, 2000. Commercial websites directed to children under 13 years old or general audience sites that have actual knowledge that they are collecting information from a child must obtain parental permission before collecting such information.

The FTC also launched a special site at http://www.ftc.gov/kidzprivacy to help children, parents, and site operators understand the provisions of COPPA and how the law will affect them.

As technology evolves, there are more delivery mechanisms available for any marketing message to reach the potential customer.

• insterstitial banners
  between pages, sometimes user’s able to close it
• pop-ups and pop-unders
  pop-up: new, smaller window on top
  pop-under: seen when closeing browser window
  problem: pop-up blockers as they annoy the audience
• map adverts
  maps placed within mapping solutions (e.g. GoogleMaps)
• floating advert (shoshkeles)
  layer over the content, user can close advert, created with DHTML or Flash, floats over content for a few seconds and animation ends into a banner ad.
• wallpaper advert
  changes the background, usually without click-through
• banner advert
  a graphic image or animation, gifs, jpegs, flash video, JavaScript, allows interaction & transaction within thebanner, can expand on mouse-over or when clicked on

Advertising has various objectives:

• Building brand awareness
  long-term goal of gaining the customer’s trust & do more business
• Creating customer demand
  Customer’s can’t want what they don’t know, commuicate your USPs
• Informing, satisfying consumer demand
  Let consumers find out how to best satisfy their desire by offering the action to fulfill the need
• Driving response & sales
  Immediacy: Turn visitors into customers & measure accurately how effective the online advertising campaign performs.

So, let me talk about my new job. I joined it on Monday – 23rd November, 2009. It is in the domain of online advertising and web analytics. The job does not involve much of brain work initially which is great because during that time I can learn other stuff. I am pretty excited about the prospects that are there in front of me. I was just unaware that how technical this field is and I am so glad that I landed here. I never ever wished to be away from the technicalities. I love being technical. I think that this is a field where I can be uber technical and develop skill sets which will be useful in solving some daily life problems and I can aim for some goals to reach which I would like to reach. It is really not the most brainy thing to do, nothing in the corporate world is, as a matter of fact. But, I think that there are much more opportunities here. I can see a shining hope standing there which will let me make something of my life only if I can stay sentimentally stable for a while and work my brain and ass off. I might be able to end up having done something satisfying in my life after all. If not academic, at least corporation-wise. Who knows? Noone. Let us just wait and watch and observe and hope and work!
Cheerio!

This was written as a tongue-in-cheek companion piece to “What Celebrities Have Taught Me About Branding” – the longer article can be found below this one. Hope you enjoy. Just have a read of this handy “Working With Celebrity Brands 101″ and you’ll be ready for your next in-studio celebrity photo shoot.

1. When working with celebrities to market television or feature film programming, it’s important to remember that celebrities are way funnier, way more dramatic, and much better writers that YOU ever will be. Expect lots of revisions and plenty of complete rewrites. Headline, copy, script … the works. And if you happen to think you’ve captured the celebrity brand “voice” – guess again. No one, and I repeat no one is funnier, or more clever than the celeb that you are writing for. They know their own brand and buster you ain’t going to monkey with it.

2. Concepts get in the way of the brand. And the brand has to look good. So forget the ad concept my friends. See above. You will never be allowed to be more clever than the brand.

3. Never presume that what you think looks good to the naked eye will look good to the celebrity eye. That perfect, beautifully retouched, every wrinkle removed and 20 pounds exorcised by Photoshop glossy will NEVER be good enough. And remember this – talent gets 50% right of refusal on the stills. So you only have a 50% chance of getting your photoshoot right in the first place. The brand image is not to be tinkered with by the likes of you.

4. Don’t come to work without eyeglasses – even if your vision is 20/20. See above and be prepared to receive copious notes, written in teeny tiny hand-written script on several post-it notes – all relating to the “hero” shot. Your celeb will have consulted his or her brand posse and everyone from their hair and make-up person, to their personal trainer to their dog walker will have weighed in on the brand. Brand image is everything.

5. When scheduling photo shoots, never begin your talent’s day before 11 am. Puffy, puffy, puffy. Pul-ease! There simply aren’t enough Post-it notes in this world to capture the indignity done to the under-eye area. The brand needs its beauty sleep.

6. Never presume that you know, understand, or can imagine your talent’s character with wardrobe. No matter what you image the celeb would wear in your shoot, it will never be right so just don’t bother. They know the character. They know what the character would/wouldn’t wear. It’s a no win situation. For you. The brand always wins. Game. Set. Match.

7. Many make the mistake of worrying about craft services at shoots. For those not familiar with the lingo, craft services is the Roman banquet set up for cast and crew to satisfy their every craving for food and beverage. Even a “substantial snack” is provided for. If not a groaning tableau of candy, salty snacks, muffins and danish, donuts, breakfast burritos, nuts, cheeses and crackers plus fresh fruits isn’t enough to satiate … guess again. The celebrity will not touch the repast. All that grub is there for the agent, the publicist, hair and make-up and the personal assistant. A delicate sip of water may be witnessed. The brand doesn’t eat in public.

8. Asking for an autograph is akin to flatulence in public. It’s unseemly and you will be escorted from the set. This brand doesn’t really like to interact with its public unless there is a photo op scheduled.

9. Expect to be ignored on set.

10. If the television ratings/opening box office is disappointing, you can bet your bottom dollar that the finger of blame will not be aimed at the talent, crappy script, or badly edited body of work, that finger of blame will swing around in a complete 180, and will point directly at you, your perviously award-winning ad campaign. The brand is blameless. And the brand is fickle. But the brand is always right.

Magazine publishers may now be looking at the iTunes model, which has been so successful at connecting with consumers on a paying basis, for help with the digital future. Thanks to the MediaBistro.com Daily Media News Feed, we are alerted to stories in the New York Observer and The Wrap (which has a nice summary of a few notable paid content initiatives out there right now) about the efforts of former Time Inc-er, John Squires, to rally magazine publishing companies to a new, sustainable, digital model.  iTunes is discussed in both places as the progenitor of what may result from such a collaboration. Whatever evolves, John Squires is quoted as saying in The New York Observer, “With magazines, the form has to change.” It appears he is out to re-design magazines for a digital world.

The iTunes model will not do that for him on its own. iTunes has been wonderfully liberating to consumers not because songs only cost 99 cents, but because once upon a time in order to own a song it cost $14.00 for the CD or album. It wasn’t that consumers were unwilling to pay $14.00 for the one song they craved on an album, it was that it came with so many other songs for which they had no craving at all. CDs took a convenient step forward vs. albums by introducing advanced programmability – specifically, the ability to search for and play a desired song, skipping over the rest without having to get up and move the needle forward or back on a spinning turntable.  iTunes took it to the next level, making it possible to buy songs one at a time, with even more programmability.

This is not a remedy offering much hope to magazines. Fortunately, John Squires may understand that, at least per The Observer piece where he says, “Unlike books and music, I think [for magazines] it involves designing a new product in order for it to be something that consumers really love.”

What do consumers really love about magazines? They love discovery. Magazines delight readers with the unexpected things, which may be why it is so hard to translate the business opportunity into a cost-per-pleasing-new-fact-or-insight. The very thing that makes magazines innately desirable is the thing that is hard to put a price on. It is, in fact, all the “other stuff”, in contrast to what users sought on albums and CDs.

What is the price of this sort of serendipity? How does one bottle it in a digital world where there is so little peripheral vision – where it is all sharp angles and edges, and pointless searches down one rabbit hole after another?

People don’t pay for content. Perhaps this is why: it is not content they are buying. It is experience. It is the pleasing discovery of things they did not know they wanted to know, connected usually to their interests at heart. We will pay for personal enrichment. No wonder it appears the interest-based magazines that come into our house are thriving, but the general-interest based magazines we see elsewhere are not. Where our interests lie, so does our desire to be led (and our willingness to pay).

This means a struggle for all those magazines and – especially – newspapers that would charge for content online. And for magazines, John Squires says, “the form has to change.”

That should be interesting.