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Is your product being blogged? 12/1/09, New FTC Guidelines go into effect.1 comment

KK wrote 1 week ago: Is blogging one of your new strategies for marketing of  your products?  If so, then you need to rev … more →

Tags: blogs, brand monitoring, brand monitoring in social media, Branding, employee engagement, marketing strategy, New FTC guidelines for bloggers, Online Marketing Strategy, online sampling programs

5 Reasons to invest in better packaging for consumer products.

KK wrote 2 weeks ago: Guest blogger: Joe Ray from Estudio Ray. On occasion, I invite guest bloggers to share a subject the … more →

Tags: blogs, brand monitoring, brand monitoring in social media, CEO and CMO with social media expertise, CEO social media, CMO, CMO social media consultant, experts in social media, Joe Ray

Google Wave, now that I have it, what do I do with it?

KK wrote 3 weeks ago: Google Wave, now that I have, it what do I do with it? Ok,  I signed up and waited, and begged for a … more →

Tags: brand monitoring, brand monitoring in social media, CEO and CMO with social media expertise, CEO social media, ceo twitter guide, CMO, Google Wave, Google Wave, what is it about, invites to google wave

List of key links to social media tools at your fingertips.2 comments

KK wrote 3 weeks ago: Looking for a social media links and tools at your finger tips. Here is my list of key links and too … more →

Tags: CMO, social media for executives, social-media-expert, CMO social media consultant, Social Media Strategy, blogs, Online Marketing Strategy, bit.ly, Online Strategy

High tech vs. high touch

Jackie wrote 2 months ago: Jackie Harder Is your business high tech or high touch? Both have their place, but relying completel … more →

Tags: corporate coaching, Business Cards, elevator speeches, High-tech, networking, Referral, relationshp marketing, social networking, technology

TEI- Total Economic Impact and ROI in Social Media for Customer Service

KK wrote 2 months ago: Many of you have emailed me looking for the link to the Forrester information that I discussed at th … more →

Tags: click to chat, CMO social media consultant, CMO with social media expertise, Customer Engagement, Customer Service, Customer service strategies with SMS, customer service tweets, customer service twitter, employee engagement

ROI for Social Media? It's way more..it's a new way to do business.2 comments

KK wrote 2 months ago: How do we think about ROI for Social Media?  A few weeks back I asked for feedback for a talk I was … more →

Tags: best way to measure ROI for social media, best way to measure the ROI for Social Media., CEO and CMO with social media expertise, CEO social media, Customer Engagement, Customer Service, digg, employee engagement, exec for social media

SEO gut check for CMO's. How to check up on your websites back end.3 comments

KK wrote 2 months ago: SEO, meta tags, alt tags and other “web team” responsibilities leave most CMO’s in … more →

Tags: social media for executives, SEO, SEM, social-media-expert, CMO social media consultant, Social Media Strategy, Customer Engagement, organic traffic, Online Marketing Strategy

Is your ecommerce shopping cart PCI compliant?

KK wrote 2 months ago: So you were wondering, why should I need to keep track of this PCI with all my other duties?  If you … more →

Tags: CMO social media consultant, CMO with social media expertise, Customer Engagement, Online Marketing Strategy, Online Strategy, Payment Card Industry (PCI), PCI, shopping cart, social media consutant

How do you work to plan in the new marketing rules of Converse, Connect and Convince.

KK wrote 3 months ago: I just read a piece on the new rules of the web being: Converse, connect, convince.  With my CMO hat … more →

Tags: blogs, CEO and CMO with social media expertise, CEO social media, ceo twitter guide, CMO social media consultant, cmo twitter guide, CMO with social media expertise, CMOs that twitter, Customer Engagement

Taking your marketing sampling programs to the web with Listia and Craigs List.3 comments

KK wrote 3 months ago: If you do sampling programs as part of your marketing mix and are thinking of more distribution poin … more →

Tags: CMO social media consultant, cmo twitter guide, CMO with social media expertise, craigslist, Craigslist org, Customer Engagement, Customer Service, listia, listsia.com

Tumblr Launches Hashtags and Facebook Integration

KK wrote 3 months ago: I have talked about the importance of hash tags in prior blogs postings. Here is info on Tumblr. Thi … more →

Tags: CMO, social media for executives, social-media-expert, CMO social media consultant, Customer Service, facebook, blogs, Online Strategy, Intergrate twitter into online marketing strategy

TwittURLy top twitter links real time is a good find.1 comment

KK wrote 3 months ago: TwittURLy.com which shows top twitters in real time is another good find and point of data that any … more →

Tags: CMO, social media for executives, social-media-expert, CMO social media consultant, Social Media Strategy, Should your CEO twitter, Should your CEO tweet, Customer Service, strategies for best twitter feeds

Retweeting your own tweet.

KK wrote 3 months ago: Should you be re-tweeting your own tweet? Yes you can!  If you have a really great tweet that has dr … more →

Tags: twitter, Customer Service, marketing with twitter, strategies for best twitter feeds, strategies for twitter, Online Marketing Strategy, Online Strategy, How many tweets should you do a day on Twitter, How many tweets is too many

Twitscoop combines, search, hot trends and buzz

KK wrote 3 months ago: I came across  www.Twitscoop.com while looking for a better search function than www.search.twitter. … more →

Tags: social media for executives, twitter, social-media-expert, Social Media Strategy, Should your CEO twitter, Should your CEO tweet, customer service twitter, marketing with twitter, strategies for best twitter feeds

Meebo solves cross platform issues with instant messaging.1 comment

KK wrote 4 months ago: If you are into marketing via instant messaging or are targeting a youth audience who does not under … more →

Tags: CMO, CMO social media consultant, Customer Engagement, Customer Service, customer service twitter, employee engagement, Instant messaging strategy, marketing with twitter, Meebo

Want to know what your team thinkings about you? Rypple.com has answers.

KK wrote 4 months ago: Really want to know what your team is thinking about you? http://www.Rypple.com  leads the way in gi … more →

Tags: CMO, social media for executives, social-media-expert, CMO social media consultant, Social Media Strategy, Should your CEO twitter, Should your CEO tweet, customer service twitter, Customer Engagement

Advanced online business networking, look beyond Linkedin and Plaxo.7 comments

KK wrote 4 months ago: Business networking is big business and the list is much longer the main two Linkedin and Plaxo. Fac … more →

Tags: CMO, social media for executives, twitter, social-media-expert, CMO social media consultant, Social Media Strategy, Should your CEO twitter, Should your CEO tweet, Customer Engagement

CMO and the social media puzzle.

KK wrote 4 months ago: Welcome to the world of being a CMO or the head of marketing and having to be in charge of changing … more →

Tags: CEO and CMO with social media expertise, CEO social media, ceo twitter guide, CMO, CMO with social media expertise, CMOs that twitter, Customer service strategies with SMS, digg, employee engagement


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