Blogs about: Online Channel Trends

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Do Less Data Plans Change Mobile Strategy?

Bryce Marshall wrote 1 week ago: I had a conversation the other day with a client who read the recent eMarketer article assessing the … more →

Tags: Mobile Marketing, lunch pail, mobile adoption, mobile marketing programs, Bryce Marshall, m-commerce, Smart phones, economic downturn impact, household communications spending

April's Top Digital Marketing Trends

Josh Gordon wrote 2 months ago: Happy May Day, everyone! First things first, thanks to all the loyal readers for making April 20 … more →

Tags: Software development, The Online Marketing Space, 2009 email marketing trends, advanced segmentation strategies, april 2009 top digital marketing trends, Digital marketing & trends, fun twitter feed, improve ROI through relevance, Knotice Twitter

Preview: Forrester's 2009 Marketing Forum1 comment

Josh Gordon wrote 2 months ago: This year's Marketing Forum from Forrester Research has a timely topic - the economy. Specif … more →

Tags: knotice, online consumer experience, online marketing tactics, 2009 forrester marketing forum recap, effective marketing strategies in a down economy, forrester 2009 marketing forum, forrester 2009 marketing forum sessions, key takeaways form the 2009 forrester marketing forum, knotice's forrester marketing forum recaps

The State of Mobile Couponing Is…1 comment

Bryce Marshall wrote 2 months ago: Recently, a couple of stories popped up in the media concerning the long-awaited emergence of mo … more →

Tags: Mobile Marketing, 2-D barcode technology, Ad Age, clip coupons virtually, coupon redemption, coupon response rates, marketing shangri-la, mobile bar code solutions, Mobile Couponing

Why SMS Matters (Even More)1 comment

Dutch Hollis wrote 5 months ago: We've talked before about convergence and what that might mean for the mobile web. It's easy … more →

Tags: Mobile Marketing, The Online Marketing Space, convergence, handheld devices with robust web and email, how to use SMS, mobilemarketer, smart phone features, Smart phones, smart phones users don't use features

Obama Uses Technology After the 2008 Campaign

Josh Gordon wrote 5 months ago: In these days of perpetual political campaigning (how cynical!) it’s only appropriate to follo … more →

Tags: internet governance, The Online Marketing Space, Barack Obama, President-elect Barack Obama, Barack Obama Internet, Obama uses the internet, Obama's use of technology, Obama and new media tools, online technology for governance

MySpace v. Facebook... For Marketers1 comment

Christopher Holmok wrote 6 months ago: Coke or Pepsi? Xbox or PlayStation? ABC, CBS, FOX or NBC? Ford, GM or Chrysler? Prod … more →

Tags: The Online Marketing Space, Social Networks, Social Marketing, social networks for marketing, how should marketers use social networks, how to do social, where does social fit in, product rivalries, myspace versus facebook

The Legend of Video Email Rides Again1 comment

Bryce Marshall wrote 6 months ago: We have been hearing a lot from our customers recently about video email. Many have been hearing tha … more →

Tags: eMail Marketing, online marketing tactics, "Certified Video", email animated gifs, email certification provider, email marketing reports, Email Marketing Reports video email breakdown, Goodmail Systems, ISPs + video email

5 Online Marketing Resolutions for 2009, Part 21 comment

Bryce Marshall wrote 6 months ago: Last Friday I provided the first two New Year's Resolutions on my list of 5 online marketing res … more →

Tags: Online Retail Marketing Tips, The Online Marketing Space, 5 ways to marketing better, art and science of marketing, basic marketing truths, Cable and Broadband industry, ClickZ column, criteria for mobile marketing campaign, Jeanniey Mullen

5 Online Marketing Resolutions for 2009, Part 11 comment

Bryce Marshall wrote 6 months ago: Editorially speaking, there's no topic as tried-and-true as New Year's Resolutions. … more →

Tags: Online Retail Marketing Tips, The Online Marketing Space, a-ha moment, Case Study, good or bad online shopping experiences, New Year's Resolutions, omaha steaks, online marketing case study, online marketing new years resolutions

The Best of the Lunch Pail - 2008

Josh Gordon wrote 6 months ago: While it's not officially the end of the first year for the Lunch Pail (that first anniversa … more →

Tags: knotice, The Online Marketing Space, Best Knotice blog entries, best of the Lunch Pail 2008, The Lunch Pail's best

Enhancements for Email Betting, I Mean Testing2 comments

Matti Salokangas wrote 7 months ago: We love email testing at Knotice. When it comes to our own campaigns, we like to up the ante - l … more →

Tags: eMail Marketing, Meet The Developers, Software development, Testing, 100% increase in conversions, 500% incrase in click to open rate, b2b email marketing, betting pool for email tests, email testing

How To Build a Good Mobile Marketing Campaign

Bill Landers wrote 7 months ago: The mobile marketing reality is that most marketers aren't allocating large swaths of their budg … more →

Tags: Mobile Marketing, Software development, Best Practices Insight, Meet The Developers, mobile opt-in, mobile strategy, exactly how to do mobile marketing, how to build a mobile marketing campaign, mobile marketing screencast

Online Retail Trend Breakdown: Cyber Week is Here

Bryce Marshall wrote 7 months ago: Cyber Monday came and went very quickly. A term coined in 2005, Cyber Monday describes the emerging … more →

Tags: Online Retail Marketing Tips, Optimization, Testing, The Online Marketing Space, cyber monday sale, #1 online shopping day, Black Friday, BlackCyberFridayMonday, changing consumer behavior

Knotice Meets the Press: Sherpa, DM News

Josh Gordon wrote 7 months ago: Every so often we take some time in this space to let you, our loyal and growing readership (tha … more →

Tags: knotice, Online Marketing Database, Optimization, The Online Marketing Space, eMail Marketing, advantages to connecting web and email channel, Akron Beacon Journal, better targeted online marketing programs, brian deagan

Rascal Flatts Mobile Promotion Runs Flat

Lesley Matt wrote 8 months ago: Being an avid geek for both music and good marketing, I was really excited about a recent promotion … more →

Tags: eMail Marketing, Millennial Marketing - Online, Mobile Marketing, online marketing tactics, cross-channel interactive marketing strategy, integrating email web and mobile, Mobile, mobile is personal, mobile marketing is personal

Forecasting Online Shopping for the Holidays

Dutch Hollis wrote 8 months ago: It's going to be a tough season for retail. I'm no industry expert, but I think I can say th … more →

Tags: Best Practices Insight, online marketing tactics, Online Retail Marketing Tips, A Study About Shopping Habits, boost onlines sales during the hoildays, consumer online shopping, Daniel Butler VP for Retail Operations, eMarketer, holiday online retail marketing tips

Online's Influence on Obama's Victory

Josh Gordon wrote 8 months ago: Here's a statement from Captain Obvious: "Effective online marketing, for the first time … more →

Tags: internet governance, Millennial Marketing - Online, online marketing tactics, Barack Obama election victory, building online brand, enthusiasm gap, facebook, Gallup, gotv

More Top Online Marketing Trends for MSOs

Bryce Marshall wrote 8 months ago: In a previous post I outlined a few of the top trends gaining importance for online marketers in the … more →

Tags: Cable and Broadband MSOs, online marketing tactics, behavior-based communications, behavior-triggered online marketing, Broadband and Telecommunicaitons, buyflow process, cable operators, cross-sell offers, CTAM Summit Boston


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