1. Create an Online Webinar to Train Attendees 

Do You Have More Questions About How to Make the Most Out of Your Event?

Dennis Duce has all of the answers you and your team needs! Contact me any time to learn more about how Search Control can manage your events Online Image.

If you would like to see how well your event is doing online fill out this form to receive a FREE WebScore.

Click to Get Your Free Web Score!

 

 

Events could be of social, public or professional nature and during application of any sort of marketing tool keep that in mind. Take care of the purpose you are promoting your event for like are you going for a brand promotion, sales promotion, fund raising, attracting sponsors, getting turn out etc. Event promotion could be fun and a source of income with volunteers, who can help you with pamphlets distribution, word of mouth publicity making it go viral, they can even assist you in getting consumer view pint or need through form filling etc.

For more details about online event promotion or any info related Show in Mumbai hook2events.com visit us at :-

Hook2events.com

An effective promotional campaign focuses on an idea for developing creative & innovative ideas which could maximize the effects through good networking. Selection of effective set of media vehicle from all the available media sources through permutation & combination could result amplified result on targeted group. Two week prior planning & advertising could be beneficial, creative design of ad, logos, pamphlets, flyers, brochure and banners could make the visuals more attractive.

Electronic media options, Road shows, Outdoor media and other channels could be referred depending upon the need. Newspaper, Radio, Magazines, College media should be approached for the event promotion in response to their logos, or name on the backdrop of event screen.

Advertising plays a major role in any of the event, as makes people aware about event type, produce trust, promote sponsor, build brand etc. Now-a-days online event promotion are also gearing up their pace with the advent of various social networking sites and ever increasing user presence on them. This could also be a helpful, cheaper & easy way for capturing the target group with consistent updation of gradual proceedings.

Events are always hosted keeping in mind that they will successfully meet the needs of the attendees as well as the organizers. Attendees participate in events to learn the answers to their queries and also to know more about the company and its products. Event planners organize an event to satisfy and retain their client base and also in the process generate more sales and earn higher profits. Organizing successful events is not matter of joke. You have to have the right kind of people, choose the right venue, and attract the target audience.

Let’s see how you can arrange a great event with minimal effort and a short time span.

Choose the Right Kind of People

Organizing a corporate event is not actually the same as organizing your kid’s birthday party. Your company’s reputation to a great extent depends on how well you have prepared for the event. For that, you need to choose the right team of people or volunteers to be part of the working committee. Recruit individuals who are enthusiastic towards work and are prepared to labor overtime if required. You should also keep some extra people in hand to volunteer in case someone doesn’t turn up on the big day.

Run Your Event like a Business

Try to take your event as seriously as possible. Prepare a checklist to manage various administrative tasks in a streamlined fashion. Allocate the event budget to see all items have been accounted for without spending being overtly extravagant. Prioritize the most important work first. For example, choose a suitable event venue before printing the invitations. Promote your events in as many onsite and online platforms as possible. Print adverts on newspapers and business magazines; post your event details on social media websites, your business website, company blog, etc. Avoid any pitfalls by taking precautionary measures beforehand. For example, in case of an outdoor event, have a backup ready in case there is unexpected rain or snowfall.

Reward Your Attendees and Say ‘Thank You’

You should willfully reward and recognize your event attendees who have taken the pain to attend your event keeping aside their personal or such other tasks. For example, present your guests with a small potted plant with his or her name tag attached. It is a great way of personally valuing your guests’ presence as well as creating awareness towards planting more trees to reduce the carbon footprint on earth. You can even handover a personal ‘Thank You’ note or simply send a ‘Thank You’ email after an event. It is bound to create a positive impact and help in building up a long-term relationship with customers.

Measure the Success of Your Events

It should be a mandatory task for every event organizer to measure the success or failure of an event. What did the guests like or dislike; the reason behind the same. Did your event receive adequate media coverage? How many new customers did you add to your list? All these should be carefully analyzed to rate the success of your event and improve upon the next one.

Every event organizer goes through hell while managing administrative tasks associated with an event such as creating a checklist, booking and decorating a venue, inviting guests, supervising the catering, guest management, and so on. However, apart from these tasks, there are some more important aspects that one should take care of like informing guests if there is a sudden change in venue. Another key point to keep in mind is to share your photos from your previous events, after-party photos, etc. with the target audience. All these things should be showcased beautifully on your website to avoid making it dull and static.

Have Photo Galleries and Not Photos

You should ensure you have created a separate photo gallery on your event website and keep adding relevant event and party photos and update the section on a regular basis. If you don’t have your past event photos, then upload photos of the venues for your upcoming events even of the people decorating the venue, etc. to attract the attention of your prospective visitors. The easiest way to get the venue photos is by telling the staff to click some on your behalf or maybe you can just head to the location and shoot some of your own. It is always good to have a photo album than just overload the event website with tons of photos.

Blogs – Keep the Content Fresh and Relevant

Almost all corporate organizations today maintain a blog, but frankly speaking I have come across some corporate blogs that are full of outdated content with no recent updates as such. Remember, readers will show no interest in blogs that are not regularly updated. Thus, if you have a business or an event blog, keep the content fresh and relevant to meet the needs of your target audience. Upload relevant event photos to go with the text. You can also have guest bloggers like industry experts post articles their articles on your blog site to add credibility to your company and the events that you host from time to time. Also remember to add event video clips and such other resources from your previous programs to the blog to let your attendees have a visual feel of what they might expect from attending one of your events.

Gather and Share Relevant Feedback

Attendee feedback is crucial for the success of any type of events whether it is a meeting, conference or a corporate party. You can choose from a multitude of offline or online methods when collecting feedback from your event participants. Offline method includes distributing survey forms/sheets to the people just after the completion of an event. Online methods can be emailing the attendees with online survey forms or sending the forms to their Smartphone.

Regardless of whether you gather feedback through online or onsite processes, you can use the event website to present feedback from prior events. For example, you can post a couple of the best comments you have received about last year’s events on your event website for your followers to view good remarks about your events are bound to boost the attendance numbers for your future events resulting in higher ROI.

Event planning and promotion go hand in hand. Rather the promotional aspect is a part of the event planning process. While you plan to go about with the online event registration and payment processes, you also have to think of ways to promote it on all possible channels or platforms to increase your event attendance and generate maximum ROI!

In this article I will share with you the 5 most important and innovative ideas of event promotion.

Post on Your Website

Your business website has the potentiality to reach out to the maximum number of people. How do I know this? Well, it is because all your existing customers are already checking out your website regularly to see the new products you have on offer; plus access all kinds of information associated with your company. Thus, it is very easy to draw the attention of the regular visitors to your website. With the right kind of event management tools, all you need to do is to post a feed of your upcoming events on the website. You don’t need to manage the feeds manually, as the website gets automatically updated for every new event you publish.

Publish an Event Calendar

One of the best ways to increase event attendance is by creating an event calendar. You can set up an online event calendar in minutes. Upload the same on your website for potential attendees to check out the upcoming event schedules. This will help them to set a reminder on the event and avoid clashes during the same time or date with any other fixtures. Plus, another benefit of maintaining an event calendar is that you can link each event to the registration page or the event homepage for individuals to instantly sign up.

Emails and Social Media Tools

Try to reach out to your current and potential prospects via emails. Send an email instantly to a single person or a group of people. It is cost-effective promotional tool; since you don’t need to spend money on printing hard-copy letters and send them by post or courier. It is better to avoid headlines such as: “Register Now” or “Get 25% Discount on Registration”. You should come up with a headline that is more ‘to the point’ and touches the heart of the people. Besides, there are the obvious social media platforms to promote your events to online users. Use Facebook, Twitter, LinkedIn, etc. to build up a strong network with online users. This tactic is an effective route to higher event attendance.

Post in Public Event Directories

Promote your events on relevant places where a section of your prospects are looking for events. That is the public listings. You can push your events out automatically to sites like “Events in America” and “SocialVents”.

Reach Out to More People

In addition to promoting your events online, why not try out the offline route as well! Contact your local printing press and print leaflets to paste or distribute them manually at various strategic locations. You can also plan to publish adverts on the local and national newspapers to create awareness of your event locally

Whilst Facebook has revolutionised the way in which the music industry communicates with producers and consumers, it has also enabled an unprecedented amount of spam event invitations that for some users, can reach hundreds of notifications a day. Myself and many other people use this form of social media for networking, staying in touch with friends across the globe and staying up to date with in the Drum and Bass world.

The other day I logged into my Facebook account to find I had over seventeen invitations for events that were taking place as far afield as Germany, France, the US and even Lithuania, the others were  small back room events happening in middle England, far away from where I live and of which, would not interest me in the slightest. Now most of these invitations were sent by people who randomly requested to be my friend or sadly, were members of my Real Playaz Street Team who received a strict dressing down on the ways in which to promote online after I have spent the past several months lecturing them in great details on how to use Facebook properly.

Obviously this isn’t a reflection on the team as a whole and the offending members have since proved themselves to be ever so slightly challenged by social media concepts consequently resulting in their departure from the team. What I’ve found the hardest thing to comprehend through all of this, is although Facebook is a much easier, cleaner and faster way of promoting an event, users have become so used to the lack of effort that is involved in creating an event and inviting guests that it doesn’t occur to them to think who would actually be interested in going.

Event Invitations

For example, I received an invitation to something that was happening in France. That’s pretty much all I could gather from the event as the whole page was written in French and the only word I could pick out was ‘Dubstep’, maybe there is not a French translation? Now for one thing, I live in Wales, not France (but as I’m currently typing this on a bus on the M4, I’m moving to London to make my fortune), I speak English and pigeon Welsh (it’s a long story about my Welsh speaking abilities, could possibly be a whole blog post in itself but imagine someone speaking Welsh with a cockney accent and you may have some idea) and I don’t really like Dubstep too much. I’ve got to be in the mood for it, you know, like whether or not to have brown or red sauce with a bacon sandwich.

So where were this person’s motivations for inviting me to this event? Oh it must be because he was too lazy to go through his friend list and look for people who may actually be interested in going but instead clicked invite all, sending annoying notifications to me and a good few hundred people as well (judging by his two thousand plus friends list).

Birthday Parties

I was also invited to a random person’s birthday drinks the other day too. I’m assuming he just invited everyone on his friends list (like the aforementioned idiot) including varying DJs, record labels and general random people. I bet he would have had a pretty big shock if we all turned up! The event was public too, so anyone could have seen the details and including his mobile numbers was bordering on completely idiocy. It was my birthday at the end of February and I made an event to see which of my friends would be available. I ensured the event was private, only invited people who would actually consider coming and asked my friends to private message me if I didn’t have their numbers (I’ve lost my phone a fair few times recently, losing my numbers in the process). No one was annoyed by this event invitation, I wasn’t giving out my personal contact details to all and sundry, didn’t invite my friends who live across the other side of the world to me and didn’t invite the DJs and music industry professionals who are on my friends list for networking purposes. Wasn’t too difficult was it?

Anyways, I’ve settled in London now so hopefully will have some more interesting blog posts for you from now on, seeing as though there are many social media seminars and events happening around here. You should always be careful which information you give out or the things that you write online because even after you’ve removed it, your digital footprint is fully formed.

Gorilla Toolz is apparently the first web service to provide total organizational control to event planners, promoters, and venue managers by having every aspect of an event accessible online. It is a “one stop shop” if you will for people in the event/promotion/PR industries because they have access to every resource they could possibly need right at their fingertips. Instead of searching through websites to find appropriate event staff, venues, and events to sponsor, they can access all of these resources on one website and have the ability to connect to other professionals.

As someone who is interested in the promotions/event planning aspects of Public Relations, I think this is a fantastic idea that will catch on quickly because it caters to companies that are trying to stay ahead of the game by being media and computer savvy in the online marketing of their own personal brand. More and more companies and communications professionals are trying to promote themselves online through sites like Facebook, Twitter, LinkedIn and Blogspot and connect to their professional peers.

Gorilla Toolz creators Jay Fruin and Robbie Thain clearly saw the demand for the need to connect in an online world while simultaneously creating a brand for themselves, and thus created a site that would enable people to do just that. As someone who just recently embarked on creating my own online brand with blogs, websites, and Twitter, I find the level of networking, communicating, and connecting to be fascinating.

The ability to discuss issues and find people in your own profession and exchange ideas and advice is something that is new and exciting–and also a little scary. While I think it is great that our generation has access to these online portals of wisdom and communication, it kind of makes me sad that certain ways of communicating seem to have flown out the window, like the old-fashioned phone call or perhaps a letter sent via snail mail. However, I realize that in this economy corporations and individuals are doing everything they can to stay ahead of the game, and in my opinion I believe that Gorilla Toolz are onto something!

http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/03-17-2009/0004990049&EDATE=

http://www.gorillatoolz.com/

Zvents – We have found this to be the most relevant for organizers of small and medium sized events due to their local integration partners. By this I mean they partner with local newspapers and local media to both list their events in zvents, and list zvents on the local newspaper online directory.

upcoming – now owned by yahoo, I think is the largest database of upcoming events.

Evntful – Again a large online events listings / discovery site.

We have recently integrated MadeIt with both Zvents and Upcoming so that when you publish your event you can make it discoverable to the audiences of zvents, their 250+ media partners, and the upcoming events list.

On top of this localized listings are another way to get the word out there. Criagslist.org I think is the best for this on the west coast, kijiji.com on the East.

We will up date this post with more resources to come as we discover / learn more about them.