Tags » Online Influence

5 Ways Journalists Use LinkedIn for Research and Reporting

LinkedIn has come a long way from its start as a conduit for creating professional connections.

In fact, LinkedIn quickly is making inroads into newsrooms as a place for research, sourcing, and listening, allowing journalists to follow issues and pull stories out of conversations. 457 more words

Social Media

Upcoming Webinar: Powering B2B Content Marketing Campaigns Through Multimedia

Due to the wealth of information available online, consumers have taken the buying cycle into their own hands by researching prospective vendors and seeking peer recommendations before making a purchase decision. 254 more words

Tools & Tactics

Social influence: the question of quantity vs quality

Still thinking about contagion.

I was talking with a friend recently about online influence. In particular, whether – or to what extent – social media influence… 236 more words

Marketing In Everyday Life

How Much Online Influence Do You Have?

Klout is a score between 1-100 that is determined by aggregating your activity and engagement across several social media sites. The higher your Klout score the more influential you are online. 448 more words