Trying to decide where to spend your online money and time to promote your business? I thought this video interview of online marketing strategist Perry Marshall by Tanya Benedicto Klich of Entrepreneur Magazine was helpful in showing how to decide if Facebook or Google is the best fit. 30 more words
Tags » Online Marketing
Consumers today are increasingly bombarded with information, yet have less and less time to process it. That’s why every small business needs a brand—a fundamental message or impression about its products or services that punches through the clutter and anchors itself in the customer’s memory. 349 more words
Social Marketing, a Trend?
Social Media Marketing is like a chainsaw, it can be extremely effective, or you can cut your damn hand off. There are a lot of marketing firms out there pushing social media as a must have in any given company’s marketing strategy. 855 more words
Online marketing has brought a kind of revolution for both marketers and consumers. It is mainly the businesses that benefit immensely from this marketing technique. The traditional methods of marketing, although not fully extinct, are not as effective as the present day online marketing strategies. 543 more words
An aspect that seems to be rather over looked in most online activities is brand voice and tone. Having a content strategy, pushing out regular content and amazing visuals is fantastic but are you forgetting about the voice and tone of your brand? 342 more words