Blogs about: Online Marketing Database

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More Good Economic News for E-Commerce

Last month I wrote about some good economic news for eCommerce companies, noting that "the online retail sky" wasn’t falling just yet, despite the steady stream of negative information about s… more →

The Lunch Pail

More Good Economic News for E-Commerce

Josh Gordon wrote 2 months ago: Last month I wrote about some good economic news for eCommerce companies, noting that "the onlin … more →

Tags: Online Retail Marketing Tips, The Online Marketing Space, case of the mondays, Forrester Research, good economic news for retail, good economic retail news, good news for ecommerce, how to unify data points, Online Retail

What's Included in the Online Marketing Suite?

Josh Gordon wrote 2 months ago: I always enjoy attending trade shows, and Forrester's 2009 Marketing Forum was no exception. Fro … more →

Tags: Behavioral Targeting, direct digital marketing, The Online Marketing Space, competitve strategy, digital message relevance, direct marketing professionals, Forrester Marketing Forum 2009, Forrester research analysts, is it possible to achieve the online marketing suite?

Knotice Meets the Press: Sherpa, DM News

Josh Gordon wrote 7 months ago: Every so often we take some time in this space to let you, our loyal and growing readership (tha … more →

Tags: knotice, Online Channel Trends, Optimization, The Online Marketing Space, eMail Marketing, brian deagan, Marketing Sherpa, Knotice news, Knotice Marketing Sherpa

Storing Instead of Schlepping Web Analytics Data — 1 comment

Bill Landers wrote 7 months ago: For whatever reason, it's like there is an unwritten law that only web analytics platforms shoul … more →

Tags: Behavioral Targeting, knotice, Meet The Developers, Software development, abandonded shopping cart, authenticate customers with trackable open, avoid complex data integration, Bill Landers, Concentri

Good Email Marketing Shouldn't Cost More — 4 comments

Brian Deagan wrote 10 months ago: Elana Anderson from the ClickZ Network had an article today titled, A Good E-mail Marketing Program … more →

Tags: Best Practices Insight, eMail Marketing, knotice, Online Channel Trends, online marketing tactics, Online Retail Marketing Tips, The Online Marketing Space, "Good Email Marketing Program Costs Money", analytic data mart

Privacy Perfect

Dutch Hollis wrote 11 months ago: Privacy is one of those concepts that has developed completely new connotations, and caused complete … more →

Tags: Best Practices Insight, customer information privacy, data privacy, database privacy, digital channels, educate consumers, educate customers, facebook beacon, Facebook Beacon fiasco

5 Mistakes That Promote Cart Abandonment (2) — 1 comment

Bryce Marshall wrote 11 months ago: I previously discussed two of the five sure-fire ways eCommerce companies promote shopping card ab … more →

Tags: Best Practices Insight, Online Channel Trends, online marketing tactics, 5 ways to promote shopping cart abandonment, best ecommerce philosophy, buy-flow mistakes, customer reviews, drive conversions, e-commerce buy flow

The Future of Online Behavioral Targeting — 3 comments

Josh Gordon wrote 12 months ago: Last Friday The Lunch Pail's newest contributor did a good job explaining some of the nuances of … more →

Tags: internet governance, online marketing tactics, onsite behavioral targeting, future of online behavioral targeting, nuances of online behavioral targeting, network targeting, tracking technologies, behavioral targeting moral issues, business questions of behavioral targeting

The Data Is Your Base

Dutch Hollis wrote 1 year ago: It's terrible to watch an idea get squashed. Really, no one wants to watch it happen, and yet we … more →

Tags: knotice, Online Channel Trends, Behavioral Targeting, 'database marketing', inadequate data, appropriate marketing platform, Consumer centric, relevant multi-channel campaign, effective online marketing campaigns

The Online Marketing Database - Webinar Recap

Brian Deagan wrote 1 year ago: Much of my presentation during last Friday's webinar, Taking Shape: The Online Marketing Dat … more →

Tags: knotice, 81% conversion rate, Best conversion rate, easy-to-use testing tools, ideal conversion rate, integrate with data sources, integrate with existing platforms, integrate with online marketing infrastructure, make data more actionable

Not Six Figures. Not 8 Figures. Low 7 Figures. — 1 comment

Brian Deagan wrote 1 year ago: A source of mine recently told me that a big bank at a big conference was discussing their efforts t … more →

Tags: Online Channel Trends, consolidate customer data, targeted marketing communications, well-timed marketing communications, unified data model, consolidate data to drive relevent consumer experiences, marketer's focus, marketing primary objective, Knotice webinar


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